The Biological Mechanism of Pro-Social Behavior
“This research shows that the reward system has an important function in helping behavior and if we want to increase the likelihood of pro-social behavior, we must reinforce a sense of belonging more than a sense of empathy.
POV GP Seminar-Using Social Media to Change Norms and Behaviors at Scale - Nov 12, 2020 PART 1
Getting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH
3 Reasons Why You Should Be Using Influencers to Change Behavior
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
Should We Use Entertainment Media to Shape Norms and Behaviors at Scale? | The Entertainment-Education Network
Tipping Point Social Norms Innovations Series | Health Social Change and Behaviour Change Network
Coronavirus Rituals - Explaining the Emergence of Coronavirus Rituals
Mapping the Social-Norms Literature: An Overview of Reviews | Health Social and Behaviour Change Network
We can harness peer pressure to uphold social values | Open Future | The Economist
THE BEHAVIOURAL DRIVERS MODEL.pdf
A CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMING Corrected URL: https://www.unicef.org/mena/reports/behavioural-drivers-model
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
Wikimedia Fundraising/2018-19 Report - Meta
Addressing the Social Proof Question The online fundraising team often receives questions and comments about the use of negative social proof in our fundraising messages. Social proof is the phenomenon that people are prone to copy the actions of others; for example, if an individual is exposed to a group of people doing or buying something, they are more likely to do so themselves. One of the most recognizable phrases in our fundraising banners takes the opposite approach, stating: “... fewer than 1% of readers give.” and/or “... 99% of readers don’t give.” The online fundraising team has tested, dozens of times, removing this fact from our materials. Our donation rate drops when we try. This past year we engaged with some experts in the field and asked them to explore further why we consistently see this finding. Is there something about a non-profit or a donation context that alters the rules of social proof? We plan on continuing to conduct tests this coming year in hopes of finding conclusions around the fundraising and non-profit context of social proof.
Campaign To Call Out Sexism And Disrespect A Winner - B&T
interactive videos give viewer a chance to take action
How conservation initiatives go to scale | Nature Sustainability
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
effectiveness of repeating a social norm feedback intervention to high prescribers of antibiotics in general practice: a national regression discontinuity design | Journal of Antimicrobial Chemotherapy | Oxford Academic
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
Nudges, Norms, and New Solutions
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
(3) (PDF) Nudging with Care: The Risks and Benefits of Social Information
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not in
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not involve being outside in the sun where you begin to feel better, there was no music or drumming to get your blood flowing again, there was no sense that everyone had taken the day off so that the entire community could come together to try to lift you up and bring you back to joy, there was no acknowledgement of the depression as something invasive and external that could actually be cast out again. Instead they would take people one at a time into these dingy little rooms and have them sit around for an hour or so and talk about bad things that had happened to them. We had to ask them to leave.” ~A Rwandan talking to a western writer, Andrew Solomon, about his experience with western mental health and depression.
Social Network Assessments and Interventions for Health Behavior Change: A Critical Review
Social networks provide a powerful approach for health behavior change. This article documents how social network interventions have been successfully utilized for a range of health behaviors including HIV risk practices, smoking, exercise, dieting, family planning, bullying, and mental health. We review the literature that suggests relationship between health behaviors and social network attributes demonstrate a high degree of specificity. The article then examines hypothesized social influence mechanisms including social norms, modeling, and social rewards and the factors of social identity and social rewards that can be employed to sustain social network interventions. Areas of future research avenues are highlighted, including the need to examine and analytically adjust for contamination and social diffusion, social influence versus differential affiliation, and network change. Use and integration of mhealth and face-to-face networks for promoting health behavior change are also critical research areas.
3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
When a Nudge Backfires: Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior
Everybody Wants to Belong: A Practical Guide to Tackling and Leveraging Social Norms in Behavior Change Programming | The Communication Initiative Network
Social Norms for Social Good: 3 Insights to Apply - ideas42
Opinion | People Can Savage Social Norms, but Also Revive Them - Cass Sunstein
Inspired to Lend a Hand? Attempts to Elicit Prosocial Behavior Through Goal Contagion | Psychology
Overall, our research showed that the cognitive mechanisms of goal contagion might not be sufficient to elicit prosocial behavior in a person observing every day helping. Even though observers inferred the prosocial goal, they did not act on it when given the opportunity. For now, it remains unclear whether goal contagion is limited to specific kinds of goals—not including a prosocial goal—or whether other factors hindered the effect in our studies.
A Fresh Approach to Understanding Sexual Assault: A Conversation with Betsy Levy Paluck - Behavioral Scientist
The magic number of people needed to create social change
A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.
Champions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
The Surprising Genius Of The "I Voted" Sticker | Co.Design | business + design
Even Psychologists Respond To Meaningless Rewards | FiveThirtyEight
HMRC asks tax avoiders to promise to be good - FT.com
A Little Appreciation Goes A Long Way; Why Gratitude Is The Gift That Keeps On Giving - Forbes
To normalise or not to normalise? | iMPOWER
Eight radical solutions to the problem of dog mess - BBC News
Behavior Change: What can we learn from other industries? – EXAMPLES | Ted Eytan, MD
The @OPOWER experience – peer comparisons can reduce energy usage, and other industries may understand behavior as well or better than health care | Ted Eytan, MD
Putting Peer Pressure to Good Use (pdf)
In general, “you’re 10 to 15 times as likely to buy something your friends bought because you have the same inherent preferences, and twice as likely because your friends influenced you,” Aral says. However, the level of peer influence varies by how connected the people are— fellow alumni exert more influence over one another than neighbors—and whether or not the message is personal.
People around you control your mind: The latest evidence - The Washington Post
Successful public service design must focus on human behaviour | Public Leaders Network | The Guardian
"Perhaps the most powerful influence on human behaviour is other people."