A Fresh Approach to Understanding Sexual Assault: A Conversation with Betsy Levy Paluck - Behavioral Scientist
The magic number of people needed to create social change
A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.
Champions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
The Surprising Genius Of The "I Voted" Sticker | Co.Design | business + design
Even Psychologists Respond To Meaningless Rewards | FiveThirtyEight
HMRC asks tax avoiders to promise to be good - FT.com
A Little Appreciation Goes A Long Way; Why Gratitude Is The Gift That Keeps On Giving - Forbes
To normalise or not to normalise? | iMPOWER
Eight radical solutions to the problem of dog mess - BBC News
Behavior Change: What can we learn from other industries? – EXAMPLES | Ted Eytan, MD
The @OPOWER experience – peer comparisons can reduce energy usage, and other industries may understand behavior as well or better than health care | Ted Eytan, MD
Putting Peer Pressure to Good Use (pdf)
In general, “you’re 10 to 15 times as likely to buy something your friends bought because you have the same inherent preferences, and twice as likely because your friends influenced you,” Aral says. However, the level of peer influence varies by how connected the people are— fellow alumni exert more influence over one another than neighbors—and whether or not the message is personal.
People around you control your mind: The latest evidence - The Washington Post
Successful public service design must focus on human behaviour | Public Leaders Network | The Guardian
"Perhaps the most powerful influence on human behaviour is other people."
Advertising to the herd: how understanding our true nature challenges the ways we think about advertising and market research - Mark Earls
The Social Psychology Of The Naked Selfie | TechCrunch
Peer Pressure Can Be a Lifesaver - NYTimes.com
Teens Influenced By Images Of Smoking On Social Media 09/03/2013
The Secret to Turning Consumers Green It isn't financial incentives. It isn't more information. It's guilt.
How Social Pressure Can Drive Eco-Consciousness — Plenty Magazine
social proof - How to Change the World Using Social Media | Copyblogger
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs