Drive your sales with 7 powerful emotional triggers
How Emotions Influence Decision-Making - The Atlantic
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Defensible decisions: wicked problems need more than a nudge | The Mandarin
Acceptability of financial incentives for health behaviour change to public health policymakers: a qualitative study | BMC Public Health | Full Text
Public healthonomics - bringing a behavioral economics perspective to public health interventions
For public health, the key question is: When it is beneficial to charge a price for an intervention and when it is not? Research has shown that the best price for many prevention efforts is free, explains Cohen. It may not make economic or public health sense, but we human beings are much less likely to take steps to prevent illness than to treat it. We procrastinate. We forget. “If, on top of that, it costs something, then demand for preventive products like bed nets is too low,” she says. The behavioral economics of treatment is a different story. People recognize that they need it and are much more willing to pay. But there’s a sweet spot between charging too much, so people can’t afford the treatment, and charging too little, which can lead to indiscriminate and inappropriate use of a treatment.
Can Teenage Defiance Be Manipulated for Good? - The New York Times
Trash talking behaviour change | Contagious Truth
Behavioural economics has a sticky date problem - SmartCompany
Rather than pulling behavioural insights together into a tasty, cohesive recipe, behavioural economics has offered myriad tasty morsels and left it up to the audience to reconcile them. People want choice. People get overwhelmed by choice. People follow what others do. People don’t like to be seen to follow others. People act impulsively. People stick with the status quo. People are lazy. People like challenge. Agghhhh! To be useful behavioural economics needs to evolve from a series of interesting anecdotes to a framework that can help analyse and resolve behavioural challenges. The Williams Behaviour Change Model So that’s what I’ve cooked up. I’ve created your very own behavioural framework that is as tasty as a non-deconstructed sticky date pudding. This model gets beyond behavioural economics for its own sake and provides a structured way for you to interrogate your behavioural challenge and design how to get people to take the action you want.
Behavioural Economics Guide 2016 | The Behaviour Bank | Insights & Change
Designing for behaviour change: Tip 1 - RSA
Looking EAST at the #UpcycleRevolution | Contagious Truth
Dark Patterns are designed to trick you (and they’re all over the Web) | Ars Technica
Useful Theory: Self-Determination | CommunicateHealth
Accelerator Behaviors - Enable Behaviors. Accelerate Results. Save Lives.
The global community is committed to preventing the deaths of millions of mothers and children by 2020. USAID identified 10 Accelerator Behaviors that would get us there faster if practiced widely in 24 priority countries. Use this site to find out how to integrate Accelerator Behaviors into your health programming.
Alcohol - using behavioural insights to change behaviour - collective voice
A key finding of this study was that the young women used a series of visual cues to self-identify if they had drunk too much. “You start losing, like, your eyesight and stuff. Stuff goes blurry.” ICE has designed a series of behavioural nudges (e.g. blurred images in toilet mirrors) that will be employed in situ at pubs and clubs to use young women’s unconscious thoughts and nudge them to self-identify that they may be approaching their limit, thus enabling them to apply drink protective behavioural strategies more proactively.
How Machine Learning Will Help You Make Healthier Choices At Work | Fast Company | Business + Innovation
Nudges That Fail by Cass R. Sunstein :: SSRN
Fighting a Hospital Superbug Reveals an Unexpected Benefit
Bad Behavioural Science: Failures, bias and fairy tales | EVOLVING ECONOMICS
behavioural scientists are as biased as anyone
Efficacy of text messaging-based interventions for health promotion: A meta-analysis
Practice briefing: Using media and communication to respond to public health emergencies - Media Action
BBC Media Action PDF
Why we left: a behavioural science view
But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.
How to "nudge" doctors into prescribing fewer antibiotics - Vox
Do motivational apps really work? That may depend on you. - The Boston Globe
When behavior change fails: evidence for building WASH strategies on existing motivations
WASH/sanitation programs that focus on higher-level motivations on Maslow's model (e.g., self-esteem, love and belonging, and safety) are much more successful than those that focus only on physiological motivations (e.g., health) - a reminder to dig deeper to connect core values to the desired behavior.
Marketing Science: life between two stools… | IABC NSW
HSBC chief Raman Bhatia interview: Fintech, Nudge, startups and consumer spending - Business Insider
Even Psychologists Respond To Meaningless Rewards | FiveThirtyEight
When You Can't Afford to Make a Mistake, This’ll Keep You Sharp | Big Think
Cognitive bias wall chart
Ego depletion, an influential theory in psychology, may have just been debunked.
How a design choice reduced anemia in Cambodia | Fun Easy Popular
How behavioural biases affect a consumer across the course of one day
Nudge economics: has push come to shove for a fashionable theory?
Though nudge-economics remains seductive, what once seemed like a panacea has come to look a bit more like a series of sticking plasters. Earlier this year the nudge unit was removed from direct government control, partly sold to the Nesta innovation charity run by New Labour guru Geoff Mulgan, a move which seemed to suggest the prime minister no longer viewed it as quite so central to his philosophy. That move has coincided with a backlash, or at least a critical analysis, of some of the tenets on which its brand of behavioural economics is based.
Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories - Health Psychology Review -
The Power of LARPing for Social Good
Is Choice Overload a Real Thing? | Psychology Today
Why You Can't Persuade People With Facts | Ray Williams | LinkedIn
Introduction to Behavior-Based Design — Medium
JMIR-Adapting Behavioral Interventions for Social Media Delivery | Pagoto | Journal of Medical Internet Research
Why Clients Don't Take Your Advice
Behavioral scientists have been studying these quirks of the mind for decades and have identified three main barriers that can lead clients astray. To summarize, clients need to: Believe what you’re saying Choose what to do Actually do it Each of these steps presents unique challenges.
Make Your Brand the Obvious Choice
There is an assumption that all decision making is instinctive, but in fact it's a balance between instinctive and deliberative. Marketers must try to understand what makes their brand the obvious choice for both types of decision making.
Non-Conscious Processes in Changing Health-Related Behaviour: A Conceptual Analysis and Framework - Health Psychology Review -
Note free appendix in Supplemental section provides examples of how this works. "A key insight is that these behaviours are not predominantly driven by deliberative conscious decisions, but occur directly in response to environmental cues and without necessary representation of their consequences. Consequently, interventions that target non-conscious rather than conscious processes to change health behaviour may have significant potential... We propose a framework for describing or categorising interventions to change health behaviour by the degree to which their effects may be considered non-conscious. "
Why Breaking Habits Is Even Harder Than We Think - Forbes
What Makes Interventions Last? Behavioral Science & Policy Association
"This is the question that Todd Rogers and I explore in our paper, “Persistence: How Treatment Effects Persist After Interventions Stop”, published in Policy Insights from the Behavioral and Brain Sciences. We propose a framework for understanding how and when interventions may lead to persistent behavior change. Specifically, we identify four “pathways”, or features of interventions, that may explain why some interventions are successful at generating persistent behavior changes. These pathways include (1) habit formation, (2) changing what or how people think, (3) changing future costs, and (4) external reinforcement"
Reducing Preventable Harm in Hospitals - The New York Times
"So the big question is: How can health systems be made safer when success means changing the attitudes and habits of health care professionals at a time when many are overwhelmed and deeply frustrated by all of the demands being made on them? What does it take to get them to embrace, with urgency, new ways of working?"