5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io
Follow-Up: The Reasons People Don't Return Their Shopping Carts - Scientific American Blog Network
Nudging by Government: Progress, Impact and Lessons Learnt
How-to for govts to set up a nudge unit
Behavioral Insights Toolkit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.
How Cognitive Fluency Affects Decision Making :: UXmatters
Getting to the Critical Few Behaviors That Can Drive Cultural Change
When Distraction is a Good Thing
Nudge comes to shove: Policymakers around the world are embracing behavioural science | The Economist
Nudging by shaming, shaming by nudging - Nir Eyal
Making Healthy Choices Easier: Regulation versus Nudging | Annual Review of Public Health
Behavioural Insights at the United Nations - Achieving Agenda 2030 | The Communication Initiative Network
As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards
Motivational Chemistry and Susceptibility to Digital Persuasion - Brian Cugelman
dopamine, cortisol, oxytocin, serotonin
A Comprehensive List of 90+ Gamification Cases with ROI Stats
Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Stop Raising Awareness Already | Stanford Social Innovation Review
How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons - The New York Times
Why Japan's Rail Workers Can't Stop Pointing at Things - Atlas Obscura
Wearables beware: Without health psychology, digital health design means nothing | The Huffington Post
Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review: Health Psychology Review: Vol 9, No 3
The Marketplace of Perceptions | Harvard Magazine Mar-Apr 2006
Do ‘Sin Taxes’ Really Change Consumer Behavior? - Knowledge@Wharton
BEHAVIOURAL SCIENCE IN THE PRIVATE SECTOR: GUIDELINES FOR AVOIDING MISUSE
Developing Games for Health Behavior Change: Getting Started
Developing Games for Health Behavior Change: Getting Started
Virtual experiences may breed empathy | Toronto Star
Using Attachment Anxiety in Emotional Design & Marketing | Brian Cugelman, PhD | Pulse | LinkedIn
Theories of Behaviour and Behaviour Change across the Social and Behavioural Sciences: A Scoping Review | The Health Communication Network
Making the truth stick & the myths fade: Lessons from cognitive psychology
JMIR-Can Mobile Phone Apps Influence People’s Health Behavior Change? An Evidence Review | Zhao | Journal of Medical Internet Research
Nudging Works. Now, Do More With It. - Bloomberg View
The 30 Elements of Consumer Value: A Hierarchy
The amount and nature of value in a particular product or service always lie in the eye of the beholder, of course. Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth. We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs. For example, the life-changing element motivation is at the core of Fitbit’s exercise-tracking products. Others are outwardly focused, helping customers interact in or navigate the external world. The functional element organizes is central to The Container Store and Intuit’s TurboTax, because both help consumers deal with complexities in their world.
How Behavioral Science Is Serving the American People | whitehouse.gov
The Behavioural Insights Team’s Update Report: 2015-16 - Behavioural Insights Team | The Behavioural Insights Team
SC Launch first nudge unit in the Middle East : Supreme Committee for Delivery & Legacy
Why Nudging Your Customers Can Backfire
Video: Behavioral Insights Teams: A New Approach to Leading Policy Change | Institute of Politics - YouTube
Max Bazerman, co-director of the Center for Public Leadership; Odette van de Riet, Leader of BIT IenM, the Behavioral Insight Team of the Netherlands Ministry of Infrastructure and the Environment; and David Halpern, Chief Executive of the Behavioural Insights Team and Board Director of the Office of the Prime Minister of the United Kingdom, joined moderator Iris Bohnet, Professor of Public Policy at HKS and Director of the Women and Public Policy Program, and co-Director of the Behavioral Insights Group, in a conversation on behavioral insights. The panel discussed its experiences applying behavioral economics findings, such as "nudge" techniques, to issues of public interest.
Behaviour Centred Design: towards an applied science of behaviour change: Health Psychology Review: Vol 10, No 4
Radical new approach to behavior change for public health -- ScienceDaily
Underpinned by reinforcement learning, a fundamental theory of the dynamics of behavior change, BCD also incorporates theories about the evolution of behavioral control and human motivation, and a revised version of 'behavior settings' theory which helps explain the relationship between individuals and the environment. These theories suggest that, in order to change specific behaviors, interventions must create surprise, revalue the target behavior and facilitate performance of the changed behavior by modifying the environment in which it takes place. BCD involves a process for designing such interventions that follows five steps: Assess, Build, Create, Deliver, and Evaluate.
Good Behavior? What I Learned at the Behavioral Summit (and How it Freaked Me Out a Little) – Empowering you to make wise decisions
Applying Behavioral Insights to Improve Health and Health Care
BIT uses a simple framework to apply behavioral science to policy: in order to encourage a behavior, make it Easy, Attractive, Social, and Timely (EAST). The sections below give some examples of how this framework can be applied to improve health and health care. Many of these initiatives were tested through low-cost randomized controlled trials; we believe that such trials could be used much more by health care providers and policymakers to improve their everyday activities.
Thoughts on Behavior Change | James Kanka | Pulse | LinkedIn
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
From Brian Cugelman
Designing for Social Impact - Chap 1 O'Reilly publication - Gretchen Anderson (PDF)
Effective Messages in Vaccine Promotion: A Randomized Trial
Pro-vaccine messages do not always work as intended. The effectiveness of those messages may vary depending on existing parental attitudes toward vaccines. For some parents, they may actually increase misperceptions or reduce vaccination intention.
Get Mental Notes - App interaction design cards
Design with emotion: Don't think. Feel.
Exploring the Use of Theory in a National Text Message Campaign: Addressing Problem Recognition and Constraint Recognition for Publics of Pregnant Women: Health Communication: Vol 0, No 0
Cognitive Bias Codex
Diagram of cognitive biases clustered by meaning and application
Yuval Noah Harari on big data, Google and the end of free will
Contrary to popular opinion, feelings aren’t the opposite of rationality; they are evolutionary rationality made flesh.