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[https://www.l2inc.com/best-practices-for-dark-testing-on-facebook/2016/blog] - - public:weinreich
advertising, social_network - 2 | id:76293 -

For review, “dark testing” is A/B testing on Facebook conducted by 1) building multiple variations of a single post by adjusting the message, thumbnail, image, etc., 2) serving these variations to different, similar audiences, and 3) measuring performance and designating a “winner.”

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