5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io
When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.
The climate mitigation gap: education and government recommendations miss the most effective individual actions - IOPscience
effectiveness of repeating a social norm feedback intervention to high prescribers of antibiotics in general practice: a national regression discontinuity design | Journal of Antimicrobial Chemotherapy | Oxford Academic
Does the addition of a supportive chatbot promote user engagement with a smoking cessation app? An experimental study - Olga Perski, David Crane, Emma Beard, Jamie Brown, 2019
Sugar-Sweetened Beverage Health Warnings and Purchases: A Randomized Controlled Trial - American Journal of Preventive Medicine
5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas42
Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook
'A very dangerous situation': psychiatrists sound alarm over Sask. children's hospital design | CBC News
The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.
Decoding the Language of Behavioral Science for Government Officials - Government Executive
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies - ScienceDirect
Effectiveness of Behaviorally Designed Gamification Interventions With Social Incentives for Increasing Physical Activity Among Overweight and Obese Adults Across the United States: The STEP UP Randomized Clinical Trial | Obesity | JAMA Internal Medicine
In this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.
Indian “Sesame Street” Show Improves Preschoolers’ Skills | UMD School of Public Health
A matter of habit: Recognizing the multiple roles of habit in health behaviour - Gardner - 2019 - British Journal of Health Psychology - Wiley Online Library
A habit is not necessarily a single action. Many behaviors that you may want to turn into habits have sub-actions involved in either instigating or executing the behavior. So there are a number of possible entry points to intervene to support the development of that habit.
Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
How to Create Sustainable Behaviour Change Through Social Media Marketing
Crafting environmental messages to affect social change – Please keep to the path
Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.
Nagging misconceptions about nudge theory | TheHill
1. Nudges do not respect freedom. 2. Nudges are based on excessive trust in government. 3. Nudges cannot achieve a whole lot.
An Automated Text Message Navigation Program Improves the Show Rate for Outpatient Colonoscopy - Nadim Mahmud, Sahil D. Doshi, Mary S. Coniglio, Michelle Clermont, Donna Bernard, Catherine Reitz, Vandana Khungar, David A. Asch, Shivan J. Mehta,
Listen when people find adverts offensive #knifefree | LinkedIn
There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints
Nudges, Norms, and New Solutions
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
Celebrity influences on consumer decision making: new insights and research directions: Journal of Marketing Management: Vol 0, No 0
Defaults Are Not the Same by Default - Behavioral Scientist
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Why Guilt and Fear Appeals Backfire
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
BETA Behavioural insights for public policy - online course
A free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government
A day in the life of a nudge - Leigh Crymble - Medium
4 types of nudges/sludges and characters to represent them
Best of Intentions Using Behavioral Design to Unlock Charitable Giving - Ideas42
Latrine design process becomes child’s play - Elrha
Don't Condemn People Who Don't Evacuate for Hurricane Florence - Scientific American Blog Network
Depression Drugs Sales Upsurge with Major Players Contributing Heavily towards Market Growth, reports Fact.MR study – Pioneer Reporter
demand for depression drugs is also witnessing a decline as end-users have more coping options at their disposal. The huge popularity of mental health apps, such as Headspace, Calm, Moodnotes, Pacifica, and SuperBetter has given patients more control over how they manage depression.
A large-scale field experiment shows giving advice improves academic outcomes for the advisor | PNAS
Common sense suggests that people struggling to achieve their goals benefit from receiving motivational advice. What if the reverse is true? In a preregistered field experiment, we tested whether giving motivational advice raises academic achievement for the advisor. We randomly assigned n = 1,982 high school students to a treatment condition, in which they gave motivational advice (e.g., how to stop procrastinating) to younger students, or to a control condition. Advice givers earned higher report card grades in both math and a self-selected target class over an academic quarter. This psychologically wise advice-giving nudge, which has relevance for policy and practice, suggests a valuable approach to improving achievement: one that puts people in a position to give.
How Incentives Can Build Good Habits | Psychology Today
The behavioural science of online harm and manipulation, and what to do about it | The Behavioural Insights Team
Yet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.
DESIGN FOR HEALTH
Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
Priming and User Interfaces
Summary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
Energy, and the choices we make as consumers. | LinkedIn - Guy Champniss
In other words, it’s not a question of consumer choices being made that are bad, but of whether consumer choice exists. So when we ask why we ‘choose (or not)' highly energy efficient products, maybe we should ask instead if we're actually ‘picking (or not)' super energy efficient products. Picking vs. choosing. This is not a question of semantics. Far from it.
Ogilvy kills public urination with optical illusions | Campaign US
A behavioural intervention is only as good as the evidence it's based on: the case of Nudge supermarket | LinkedIn
G4C19: Games for Change Festival - Complete Sessions - YouTube
UK's first supermarket designed by public health experts launches in Central London | London Evening Standard
Bias in the Spotlight: Hot-cold empathy gap | Research World
Formulas for Prevention, Narrative Versus Non-Narrative Formats. A Comparative Analysis of Their Effects on Young People's Knowledge, Attitude and Behaviour in Relation to HPV | Health Social and Behaviour Change Network
The study found that the non-narrative (expository) profile produced a greater increase in knowledge, while the narrative profile led to greater change in more responsible preventive attitudes and behaviours.
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
Stop Confusing Habits for Routines: What You Need To Know | Nir & Far
The First Rule of Human Risk is... - Human Risk
I’m often asked for my top tips for managing Human Risk. Over the next five weeks, I’m going to reveal the Five Rules of Human Risk, beginning, appropriately enough with the first: Rule 1: Human Risk can be managed but not eliminated On the face of it, this is a statement of the blindingly obvious. Yet it is fundamentally important; if we really want to manage Human Risk, then we need to accept that we can’t control every aspect of human decision-making. No matter how hard we try.