Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.
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extensive lists of links
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This handbook has been compiled by Well Made Strategy (WMS) who have extensive professional experience developing impactful strategic communications across a range of sectors from security to financial inclusion, education, agriculture, health and governance. WMS helps individuals, organisations and networks harness the power of strategic communications to influence policy change, prepare for and anticipate crises, inform the national discourse, build will for social reform and nudge entire communities towards new ways of thinking and behaviours. We have developed this handbook to serve as a guide to strategic communications for those interested in using strategic communications but who may not have an in-depth understanding of the concept.
The purpose of this workbook is to provide a workspace for you to develop your own communications strategy by working through the various modules of the Strategic Communications for Social Change handbook. While the workbook is separate from the handbook, they are closely linked to each other.
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Collection of thinking tools and frameworks to help you solve problems, make decisions and understand systems.
How to create Twitter Posters
To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.
Guidance for Communicating Critical Information and Updates to Your Local Population through Social Media
This class covers a range of different topics that build on top of each other. For example, in the first tutorial, you will learn how to collect data from Twitter, and in subsequent tutorials you will learn how to analyze those data using automated text analysis techniques. For this reason, you may find it difficult to jump towards one of the most advanced issues before covering the basics. Introduction: Strengths and Weaknesses of Text as Data Application Programming Interfaces Screen-Scraping Basic Text Analysis Dictionary-Based Text Analysis Topic Modeling Text Networks Word Embeddings