how-to guide - excellent explanation
the importance of clear instructions
Sunstein and Thaler used the example of a high school cafeteria layout to demonstrate how small changes in our environment can influence our behavior, and we’ve discussed how a well-laid out office space can improve program participation rates. The example and our observations inspired MDRC’s Center for Behavioral Science (CABS) to create an interactive training session on the power of physical space to provide nudges. We asked training participants — staff at workforce development programs that help people find and keep employment — to try organizing their space with different goals in mind by designing a hypothetical high school cafeteria. Workshop participants received paper cut-out icons for all the essential materials — salads, hot food, snacks, desserts, beverages, cash registers, tables — and were asked to organize a logical cafeteria environment. But the directions had a catch. Each group received a unique goal: arrange the materials to maximize either: Healthy eating, Profits, or Efficiency.
Inspiration UI — here you can find what UI design works well in a showcase inspiration gallery. All designs are organized by patterns such as 404 pages, hovers or testimonials.
A collection of the best landing pages with a focus on copywriting and design.
Mobile Patterns — one more design inspirational library worth bookmarking: a large collection of mobile UI/UX patterns, categorized and tagged just look at screenshot examples & learn how to do a great design like the pros.
UX Archive — collected the most interesting user flows that can help you analyze previous products and learn from others about what works and what doesn't. Examine tasks such as booking, logging in, onboarding, purchasing, searching, and more.
resources on diary studies
“The number of clean vehicles on our roads is increasing but we don’t notice, as it’s difficult to tell clean vehicles apart from more polluting ones. Green number plates make these vehicles, and our decision to drive in a more environmentally friendly way, more visible on roads. “We think making the changing social norm noticeable will help encourage more of us to swap our cars for cleaner options.”
This is the website for a PhD-level mini-course in behavioral public economics developed by Hunt Allcott and Dmitry Taubinsky. Through the lens of neoclassical economics, the role of government is to provide public goods, correct externalities, provide information, and address other market failures. In practice, however, some public policies are motivated by the concern that people do not act in their own best interest. For example, many countries ban drugs, tax cigarettes, alcohol, and sugary drinks, or subsidize retirement savings and energy-efficient appliances, all largely on the grounds that consumers would be better off consuming more or less than they do. Standard approaches to policy analysis rely on revealed preference assumptions to measure an agent’s welfare. Under these assumptions, the direct effect of any policy that changes choices is to reduce consumer welfare. However, empirical evidence from behavioral economics in a variety of domains suggests that people sometimes do make systematic mistakes. The field of behavioral public economics extends the theoretical and empirical tools of public economics to incorporate the possibility of consumer mistakes into questions about policy evaluation and design. This is a PhD-level mini-course in behavioral public economics. In this course, we’ll consider questions like the following: How can we do welfare analysis if choice does not necessarily identify utility? How do we empirically measure consumer biases? How do we set socially optimal policies in settings when consumers may not act in their own best interest? Nudges change behavior at low cost. Does that mean they are a good idea? What are the costs and benefits of tax complexity?
Great examples of how behavioral insights have been applied to behavior change in India
original “jobs to be done“ article from 2008
So how is it done? We’ve found that all jobs have the same eight steps. To use job mapping, we look for opportunities to help customers at every step:
a curated list of resources to help you on your journey into the UX of VR
Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook
The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.
There are a few enormous benefits to using challenge maps. First, challenge maps help teams surface the key decision points that will have the greatest potential impact, both for users and the business. Challenge maps also help teams get aligned and on the same page about the most impactful next step. Finally, and maybe most importantly, challenge maps help teams see where their thinking has been too limited, inspire fresh thinking, and unlock innovation.
In this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.
1. Nudges do not respect freedom. 2. Nudges are based on excessive trust in government. 3. Nudges cannot achieve a whole lot.
If we want everyone to participate in public life, we must design and build an inclusive public realm that is accessible to all. Public life can’t just be available to the abled, young, or healthy. Everyone navigates the built environment differently, with abilities changing across a person's lifespan. The sizeable global population of people with physical, auditory, or visual disabilities, autism or neurodevelopmental and/or intellectual disabilities, or neuro-cognitive disorders will face greater challenges if we don’t begin to more widely apply universal design principles.
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
The Humanitarian Innovation Guide is a growing online resource to help individuals and organisations find their starting point and navigate the humanitarian innovation journey.
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
A free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government
4 types of nudges/sludges and characters to represent them
Summary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.