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[https://designsprintkit.withgoogle.com/introduction/overview] - - public:weinreich
design, how_to, management - 3 | id:187322 -

The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology.

[https://www.psychologytoday.com/intl/blog/future-minded/201810/nudge-fudge-leaves-policy-makers-in-the-dark] - - public:weinreich
behavior_change, campaign_effects, design, evaluation, government, policy - 6 | id:187321 -

Our work published this week analyses all 111 cases studies of behavioral techniques used by governments compiled by the OECD (Organisation for Economic Co-operation and Development). Our analysis demonstrates that none of the techniques used have scientific proven effectiveness.

[https://behavioralscientist.org/last-mile-lawyer-economist-a-marketer-behavioral-scientist-go-into-a-bar/] - - public:weinreich
behavior_change, design, policy, theory - 4 | id:177179 -

The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.

[https://www.liveworkstudio.com/monthly-magazines/nudges-arent-the-holy-grail-of-behaviour-change/] - - public:weinreich
behavior_change, design - 2 | id:177127 -

Sometimes it’s necessary to override the subconscious, and switch customers to a conscious state of having to make a decision. Rational override interventions prompt moments of reflection and stimulate customers to be active, aware and engaged. Although friction is generally perceived as a barrier, some situations require a micro moment of friction, carefully built-in at the right moment.

[https://uxdesign.cc/user-research-is-more-the-merrier-9ee4cfe46c7a?ref=uxdesignweekly] - - public:weinreich
design, qualitative, quantitative, research, target_audience - 5 | id:177113 -

Small, medium or large — what sample size of users fits your study is a composite question. The magic number of 5 users may work magic in some studies while in some it may not. It depends on the constraints put on by project requirements, assumptions about problem discoverability and implications to the design process. Assess these factors to determine the number of users for your study: What’s the nature and scope of research — is it exploratory or validatory? Who and what kind of users are you planning to study? What’s the budget and time to finish the study? Does your research involve presenting statistically significant numbers or inferring behavioural estimates for the problem statement?

[https://theconversation.com/government-behavioural-economics-nudge-unit-needs-a-shove-in-a-new-direction-80390] - - public:weinreich
behavior_change, design, ethics - 3 | id:76110 -

In that study, gender and ethnicity information was removed from descriptions of potential job candidates. It was a study designed to interrupt unconscious biases against women and ethnic minorities. The results were surprising - blind recruitment made things worse for women and members of ethnic minorities. These results illustrate the limits of behavioural economics in action.

[https://www.irs.gov/pub/irs-utl/17rpirsbehavioralinsights.pdf] - - public:weinreich
behavior_change, design, how_to - 3 | id:76146 -

This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.

[http://comminit.com/global/content/behavioural-insights-united-nations-achieving-agenda-2030] - - public:weinreich
behavior_change, design, international - 3 | id:76178 -

As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards

[https://www.nngroup.com/articles/optimizing-omnichannel-ux/?utm_source=Alertbox&utm_campaign=c6fef588d7-Omnichannel_Context_Stakehold_Thumbnail_2017_02_27&utm_medium=email&utm_term=0_7f29a2b335-c6fef588d7-24361717] - - public:weinreich
design, media, storytelling - 3 | id:76217 -

Summary: Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

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