David Oliver wins gift cards for staying away from drugs. At St. Paul’s Hospital in Vancouver, British Columbia — which treats more overdoses than any other hospital in Canada — a program rewards users of cocaine and other stimulants with prizes when they don’t use. It’s a new approach to help substance abusers, and it’s also being tried in Veterans Affairs hospitals across the United States.
Through June 2004, the campaign is unlikely to have had favorable effects on youths and may have had delayed unfavorable effects.
A key finding of this study was that the young women used a series of visual cues to self-identify if they had drunk too much. “You start losing, like, your eyesight and stuff. Stuff goes blurry.” ICE has designed a series of behavioural nudges (e.g. blurred images in toilet mirrors) that will be employed in situ at pubs and clubs to use young women’s unconscious thoughts and nudge them to self-identify that they may be approaching their limit, thus enabling them to apply drink protective behavioural strategies more proactively.
Redefining the problem can help to redefine the solution.
another approach to anti-drug messaging
the entertainment industry's voice for road safety
how to create a social norms campaign from State University of New York at New Paltz
media literacy training for youth from CSAP
online training course from CSAP
CSAP online training course
Higher Education Center for Prevention of Alcohol and Other Drugs
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.