If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
Dan Ariely et al on behavioral economics - set of workbooks/videos
Practical tools to trigger & support social innovation
Storytelling, Architecture, Technology and Experience