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[http://www.behaviouralinsights.co.uk/sites/default/files/BIT%20Publication%20EAST_FA_WEB.pdf] - - public:weinreich
behavior_change, design, social_marketing, theory - 4 | id:77462 -

If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.

[http://www.slideshare.net/whitneyq/power-of-story-ux-hong-kong?ref=http://rosenfeldmedia.com/blogs/storytelling-for-ux/empathy-and-connection/] - - public:weinreich
design, storytelling - 2 | id:77551 -

[http://www.slideshare.net/wackiesrock/storytelling-ux-tokyoen?ref=http://rosenfeldmedia.com/blogs/storytelling-for-ux/storytelling-for-uxd-designing/] - - public:weinreich
design, storytelling - 2 | id:77552 -

[http://thesidelab.com/design-library/?utm_content=buffer0552d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
design - 1 | id:77587 -

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