yabs.io

Yet Another Bookmarks Service

Viewing weinreich's Bookmarks


[https://www.irs.gov/pub/irs-utl/17rpirsbehavioralinsights.pdf] - - public:weinreich
behavior_change, design, how_to - 3 | id:76146 -

This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.

[https://www.nirandfar.com/2017/06/when-distraction-is-a-good-thing.html?utm_source=NirAndFar&utm_campaign=bc8a7c23cd-good_distractions&utm_medium=email&utm_term=0_9f67e23487-bc8a7c23cd-97594729&mc_cid=bc8a7c23cd&mc_eid=ab4c67da54] - - public:weinreich
behavior_change, gaming - 2 | id:76151 -

[http://www.ewriterscoach.com/the-big-bold-list-of-52-character-archetypes/] - - public:weinreich
storytelling - 1 | id:76160 -

“Using archetypes as a basis for your characters can give them the appearance of weight very quickly, because each type expresses a fundamental pattern that the audience recognizes, and this same pattern is reflected both within the character and through interaction in the larger society.”

[https://timstout.wordpress.com/graphic-novel-writing/eight-character-roles/] - - public:weinreich
storytelling - 1 | id:76164 -

The Eight Character Roles describe what function each character serves in the story. They are similar to archetypes, but with less importance on how the character behaves as a person and more importance on what each character does for the story. Character roles are not interested in how the character approaches the job, just that the job is fulfilled.

[http://comminit.com/global/content/behavioural-insights-united-nations-achieving-agenda-2030] - - public:weinreich
behavior_change, design, international - 3 | id:76178 -

As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards

[http://yukaichou.com/gamification-examples/gamification-stats-figures/?utm_content=buffera1233&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer] - - public:weinreich
behavior_change, evaluation, gaming, sample_campaigns - 4 | id:76189 -

Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%

With marked bookmarks
| (+) | |

Viewing 251 - 300, 50 links out of 3730 links, page: 6


Export:

JSONXMLRSS