Use Stories to Build Communities That Can Be Harnessed to Act · Hatch
[https://www.hatchforgood.org/explore/112/use-stories-to-build-communities-that-can-be-harnessed-to-act] - - public:weinreich
Lance Weiler's syllabus for his Columbia University class
Social marketing in 60 seconds - By Sharyn Rundle-Thiele, Professor in social marketing, Griffith University
"Perhaps the most powerful influence on human behaviour is other people."