Theory of Change Online (TOCO) is the only web-based software (no download required) that you can use to design and edit and store your Theory of Change, learn the concepts of theory of change, and capture your outcomes, indicators, rationales and assumptions in an interactive graphical environment.
Often, there's a disproportionate focus on pre-existing attitudes or other exogenous factors explaining why behavioural interventions may not work. In other words, attitudes or other factors got in the way of the intervention being effective. But that's not necessarily the case, as this study suggests.
Instead, it might be the nature of the intervention itself which blocks the behaviour (change).
tories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades’ worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model (ETIM), which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.
This principle of storytelling (more accurately, story-creating) does not only apply to bizarre YouTube videos featuring shapes. We are all perpetual storytellers in and of our own lives—in fact, we often see our lives as a “journey.” When we tell our friends anecdotes from the past, when we gossip or tell jokes, we are striving to find meaning and order in our lives through storytelling.
To provide an
overview of the different characteristics of narratives in health effects research and of the persuasive effects that were
found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative
stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed
to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that
contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives,
a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an
overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics,
like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for
producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting
and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and
effects that were found, continued research effort is warranted on which characteristics lead to effects. The present
review provides an overview of the evidence for persuasive narrative characteristics so far.
The objective of this review was to summarize the literature supporting narrative interventions that target health-promoting behaviours. Eligible articles were English-language peer-reviewed studies that quantitatively reported the results of a narrative intervention targeting health-promoting behaviours or theoretical determinants of behaviour. Five public health and psychology databases were searched. A total of 52 studies met inclusion criteria. In all, 14 studies found positive changes in health-promoting behaviours after exposure to a narrative intervention. The results for the changes in theoretical determinants were mixed. While narrative appears to be a promising intervention strategy, more research is needed to determine how and when to use these interventions.
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the
rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools
for motivating and supporting health-behavior change. This article defines narrative communication and
describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
The aim of this study was to establish if distinct segments were evident in a sexual health
context drawing from measures sourced from four segmentation bases extending application of segmentation
to all recommended bases . This study indicates how
researchers can use two-step cluster analysis to identify
segments, which are represented by a group of individuals who share similar characteristics that differ from
other groups in the larger heterogeneous target
audience. Further, this study demonstrates how available
information can be used delivering a dashboard to
inform program design and planning.
When you tell donors they can “feed hungry children”, “stop human trafficking” or “give twice the hope”, you make them the hero.
This engages a “storytelling switch” that triggers a rush of cortisol and oxytocin throughout their body:
Cortisol focuses your attention on a problem that needs solving (feeding hungry children).
Oxytocin magnifies your feelings of empathy, caring, and love.
Can brain chemistry really increase fundraising results?
Short answer: Yes. Every. Single. Time.
Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry. – Paul Zak
In fact, the release of these two chemicals are actually predictors of giving behavior. Stories increase fundraising results!
Researchers in one study concluded is that story structure (hook, problem, payoff) kicks off the chemistry associated with giving.
Overall, our research showed that the cognitive mechanisms of goal contagion might not be sufficient to elicit prosocial behavior in a person observing every day helping. Even though observers inferred the prosocial goal, they did not act on it when given the opportunity. For now, it remains unclear whether goal contagion is limited to specific kinds of goals—not including a prosocial goal—or whether other factors hindered the effect in our studies.
Measles appeared as the villain in the latest episode of the CBS show Madam Secretary. The story arc captured the risks of vaccine hesitancy — and it showcases the power of a fictional TV show to communicate facts.