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[http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1410921350] - - public:weinreich
management, social_media - 2 | id:77362 -

Kraft now generates the equivalent of 1.1 billion ad impressions a year and a four-times-better return on investment through content-marketing than through even targeted advertising.

[https://www.americanexpress.com/us/small-business/openforum/articles/5-ways-storytelling-can-kill-your-message/?extlink=of-email-weekly-mainarticle-20140904-o&mkt_tok=3RkMMJWWfF9wsRonuKnMcu%2FhmjTEU5z16egqWK%2Bwgp941El3fuXBP2XqjvpVQcRrM7zYDBceEJhqyQJxPr3N] - - public:weinreich
storytelling - 1 | id:77376 -

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