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[https://unintendedconsequenc.es/narrative-capture/?utm_source=Unintended+Consequences+mailing+list&utm_campaign=2e028c9aa8-EMAIL_CAMPAIGN_2018_COPY_01&utm_medium=email&utm_term=0_91b919183c-2e028c9aa8-1342254718] - - public:weinreich
ethics, media_advocacy, policy, storytelling - 4 | id:924414 -

Narrative capture is when an industry, company, or group changes the common narrative for their benefit, even if that just means changing the status quo. What are our baseline expectations? What is acceptable behavior? What is the way we measure fairness? What should we complain about? As expected, narrative capture is different. Here are some of its forms.

[https://thezvi.wordpress.com/2021/10/28/an-unexpected-victory-container-stacking-at-the-port-of-los-angeles/] - - public:weinreich
media_advocacy, social_change, storytelling - 3 | id:830176 -

Then our hero enters, and decides to coordinate and plan a persuasion campaign to get the rule changed. Here’s how I think this went down. He in advance arranges for various sources to give him a signal boost when the time comes, in various ways. He designs the message for a format that will have maximum reach and be maximally persuasive. This takes the form of an easy to tell physical story, that he pretends to have only discovered now. Since all actual public discourse now takes place on Twitter, it takes the form of a Twitter thread, which I will reproduce here in full.

[http://fenton.com/pages/5_resources/nowhearthis.htm] - - public:weinreich
how_to, media, media_advocacy - 3 | id:79452 -

The nine laws of successful advocacy communications from Fenton Communications

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