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[https://pmarca.substack.com/p/availability-cascades-run-the-world] - - public:weinreich
inspiration, public_relations, social_change, social_media, word_of_mouth - 5 | id:1371092 -

“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.

[https://www.npr.org/2022/01/22/1074721420/5-tips-for-talking-with-vaccine-doubters?utm_campaign=storyshare&utm_source=facebook.com&utm_medium=social&fbclid=IwAR2IV_V49b2ZCkt9OTxhtAGwE_HoAZDs79eRF0U1q7VqS6-l0kxRG7F3YDU] - - public:weinreich
health_communication, sample_campaigns, social_norms, word_of_mouth - 4 | id:1021903 -

So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.

[https://www.dovenight.com/Main.asp?sBanner=none&sPage=none] - - public:weinreich
advertising, marketing, online_marketing, sample_campaigns, word_of_mouth - 5 | id:79536 -

This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.

[http://changeme.gettyimages.com/] - - public:weinreich
cause_marketing, graphic_design, social_change, word_of_mouth - 4 | id:79545 -

Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.

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