WOM statistics and research findings compiled into one place
Craig Lefebvre applies Mack Collier's brand evangelist framework to social marketing.
Buzz Canuck offers a new acronym - ACTIVES-P
According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.
Pete Blackshaw discusses the difference between word of mouth from our friends/family and from influentials we don't know personally
One third of users forward healthcare and medical information. Includes profile of typical email forwarder.
Marianne Richmond takes on Forbes' article dismissing the importance of word of mouth
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.
presentations from the WOMMA Basic Training conference
Principles of product evangelism from Guy Kawasaki that apply just as well to social marketing products
The "Five T's" of WOM