They found that the indulgent label resulted in the highest consumption. It was chosen 25% more than the basic label, 35% more than with h healthy positive label, and 41% more than the health restrictive label. Veggie consumption increased significantly as well—16% more than the basic label, 23% more than the healthy positive label, and 33% more than the healthy restrictive label.
When people see food that is symmetrical, they tend to believe it is more natural – and when they think a food is more natural, they perceive it to be healthier.
The evidence shows that this kind of behaviour change needs to happen collectively, not just individually. So we need joined-up governance at local, national and international levels. Food systems also contribute significantly to greenhouse gas emissions. This can be addressed by reducing waste or directing it back into the supply chain. A mix of different measures will be most effective. The evidence shows that taxation is one of the most effective ways to modify behaviour. Accreditation and labelling schemes can also have an impact.
The Food Security and Nutrition Network Behavior Bank features results from Barrier Analysis and Doer/NonDoer Studies conducted by food security and other practitioners globally. (Click here for a description of Barrier Analysis.) You can browse the database by country, region, and behavior studied to look for results for a particular area/behavior, or to look for patterns of barrier and enablers for a particular behavior or set of behaviors.
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioural nudges - facilitating action rather than providing knowledge or inducing feelings - can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.
New link: http://abcnews.go.com/US/baby-carrots-snack-food/story?id=15533622
nutrition/physical activity social marketing training
Point of purchase social marketing
Examples of the social marketing process in action from the CDC's Division of Nutrition and Physical Activity
article from the Journal of Extension
training video from Public Health Training Network