Advertising on social networking sites - from BusinessWeek

Includes case studies of rebranding efforts of Prostate Cancer Foundation and Baylor University (open access until 07/21/2006)

A look at the cartoon characters various Federal agencies have used on their web pages for kids.

According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.

Points to help you make sure your social marketing program is taking appropriate issues into account

The first National Review of Social Marketing for Health in England

Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.

Social networking to connect people who want to change the world

Slight changes in the way you word a message can make a big difference in its effectiveness

What should a charity do when it has more money than it needs to carry out its original mission?

How text messaging is being used for activism in India

A great summary from Resonance Partnership Blog of the concerns raised about a recent report from Jupiter Research and a list of questions to ask to determine whether research reports are valid

from the Journal of Medical Internet Research

Cause marketing in Zambia

Designing neighborhoods to prevent obesity

Great interview about marketing to youth

Case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV.

Anti-human trafficking site directed toward World Cup fans who visit prostitutes

It's participatory, viral and cause marketing all rolled up into one.

Great advice for how to approach both marketing and life.

Is it short attention spans? A desire to be fashionable with the cause of the day? Or just human nature to want to move on to something new?

MobileActive is a global network of organizations, technologists, organizers, and activists who are using mobile phones in their social change work.

This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic

Participant Productions' Micki Krimmel will be appearing at the NetSquared Remote Conference on May 30 at 4:00 pm PDT

A virtual counselor is helping smokers kick the habit.

How nonprofits are using MySpace

Pete Blackshaw discusses the difference between word of mouth from our friends/family and from influentials we don't know personally

From Nancy Schwartz at Getting Attention

Using games to improve health outcomes

Business Week article about social networking sites

an introduction to the whats, wheres and whys of wikis

One third of users forward healthcare and medical information. Includes profile of typical email forwarder.

Requires free registration for full text

Useful tips on using SMS in a campaign

Proctor & Gamble is doing social marketing with PSI and blogging about it

Using Google Trends to identify patterns in the conversation about your product

BlogAd's 2006 blog reader survey results

Free graphics and multimedia you can use from the CDC. Includes links to other government agency image libraries.

A resource center from NetSquared

New central site for ODPHP reports and data related to health communication

A $100,000 package of in-kind communications services to create and launch a breakthrough cause marketing campaign for a visionary nonprofit and its corporate partner. Applications due 7/31/06.

Includes detailed guidelines for the editorial requirements of the top 100 U.S. newspapers

Putting a human face on your issue for the media - from the Communications Consortium

Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation

A searchable collection of audience research conducted or sponsored by HHS agencies.

A guide for nonprofits from the W.K. Kellogg Foundation