Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette
A Conversation Between Joan Montgomerie and Metta Spencer about Metta's New Book, "Two Aspirins and a Comedy: How Television Can Enhance Health and Society"
Marc at npMarketing Blog shows how the long tail applies to nonprofits
Two nonprofit case studies from Getting Attention
Honoring MySpace members (organizations and individuals) engaging the MySpace community in a variety of important causes. Nominate someone you think should be recognized.
Article about "Made to Stick: Why Some Ideas Survive and Others Die" in Time Magazine. I'm currently reading this book and will post a review soon. So far it's two thumbs and two big toes up!
Logic+Emotion's David Armano has graphically portrayed U2 frontman Bono's philanthropic empire
Article about how nonprofits are getting their health and social issues into television plotlines from LA Times
Uses Greenpeace's campaign to make Apple products more ecofriendly as an excellent example of how to use social media effectively.
It's a competitive world out there -- not just against those marketing unhealthy products, but with other equally worthy causes. Accept this and show how you are different from the others and more relevant to your audience's lives.
hosted at Getting Attention
A service that offers businesses and nonprofits the ability to customize preproduced television ads on various topics/business sectors and do media planning and media buying in an online self-service format.
a list of some resources that offer good basic information about social media from Healthcare Vox
a Google-based custom search engine that searches only blogs related to advertising, marketing and PR
a collaborative initiative by marketing bloggers to set ethical and prosocial standards in marketing practice
An opportunity for hand-washing campaigns to take advantage of a news peg to get their messages out.
The United Nations World Food Program is sponsoring a contest for the best video uploaded to an online video service on the topic of ending hunger.
The Weinstein Company is the first motion picture company to insert anti-smoking public service announcements in DVDs in which smoking is depicted.
Katya Andresen (author of Robin Hood Marketing) now has her own website with a new blog.
from DotOrganize (via Believing Impossible Things blog) - This report compiles insights from more than 400 social change groups, technology providers, and nonprofit technology capacity builders, examining the needs of organizers working to utilize new tec
transcript from an online social entrepreneur workshop from Social Edge
older article from Harvard Business School
how a business major helped panhandlers market their requests
Buzz Canuck offers a new acronym - ACTIVES-P
Slate's Seth Stevenson reviews ONDCP's new anti-pot campaign
from William Arruda at MarketingProfs.com
Examples of the social marketing process in action from the CDC's Division of Nutrition and Physical Activity
A list of over 100 different marketing channels to help get your creativity going (from Coolz0r)
A really simple description of how RSS helps you "Read Some Stories"
An introduction to participatory monitoring and evaluation of communication for social change from the Communication for Social Change Consortium
A guide to health communication from the AHIP - America's Health Insurance Plans.
Social media press release templates and more.
Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information. Analysis by Fard Johnmar of HealthCareVox.
SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.
Presentations on various social marketing topics from the SMPH conference.
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
A "Cliff's Notes" introduction to things like blogging, RSS, tagging, podcasts, wikis and more.
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
The nine laws of successful advocacy communications from Fenton Communications
A great article about entertainment education in USA Today
Marketing to the human ego - from BrandChannel
Should you ever freeze out a reporter? From Philips Media Relations.
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
Sign up for a one-day conference on how mobile technology can change people's beliefs and behaviors. This event will be at Stanford University on Friday, November 10th. Free registration only lasts for a limited time.
CERN wants to borrow your computer to run simulations with MalariaControl.net - from CThings.com
MediaRights is a community organization dedicated to maximizing the impact of social-issue documentaries and shorts. They help adult and youth filmmakers reach audiences, educators and librarians bring films into their curricula and nonprofits and activis
Publications and resources about using communication for social change in development programs
A wealth of research findings on effective messages and approaches to increasing physical activity among youth.
