Warning: Some Health Ads May Be Dangerous to Your Health
Washington Post article
Washington Post article
Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
Cymfony's Marketing Insight
Social Marketing in Public Health Conference
annual conference and field school in Clearwater Beach, Florida run by University of South Florida
social marketing tips and articles from Benton Foundation
tutorial on copywriting for the web
* How To Select and Work with an Advertising Agency [1996]— ( PDF ) * How To Design and Produce a Radio Serial Drama for Social Development: A Program Manager’s Guide [1998]— ( PDF ) * Designing a Health Communication Strategy [2
from Johns Hopkins University Center for Communication Programs
from Health Communication Partnership
Results of more than 30 focus groups, and survey of more than 1,800 American adults to discover how patients perceive their doctors' role in disease prevention, and how likely they are to heed a doctor's advice.
Photoshare is a service of The INFO Project helping international non-profits communicate health and development issues through photography. Online photo database currently contains more than 10,000 cataloged images shared by colleagues around the world f
"Guide to Evaluation Primers" and "Planning and Using Survey Research Projects" from Robert Wood Johnson Foundation
home page for documentary on new marketing techniques
The Health Communication Unit, Centre for Health Promotion, University of Toronto
Compilation of Bill Smith of AED's writing on social marketing
ASPH's free Public Health Employment Resource
training video from Public Health Training Network
training video from the CDC's Public Health Training Network
social marketing to policy makers from On Social Marketing and Social Change: R. Craig Lefebvres' Blog
Principles of product evangelism from Guy Kawasaki that apply just as well to social marketing products
Examples of graphic design that must not have been pretested
warning signs of varying levels of effectiveness
streaming video of 2005 Entertainment Summit 11/15/2005 PCI - Washington, D.C.
an online network for social marketers
Using online resources to track trends