Seat Belt Education (1985 - Present)

[http://www.aef.com/exhibits/social_responsibility/ad_council/2434] - 2006-03-06 17:04:14 - public:weinreich

advertising, sample_campaigns - 2 | id:79543 -

Ad Council Retrospective

Sand Sicaf - Google Video

[http://video.google.com/videoplay?docid=7898249821573657099] - 2006-03-06 16:31:24 - public:weinreich

graphic_design, personal_favorite - 2 | id:79544 -

Amazing sand art projected onto a screen as it is created... a medium you may have never seen before.

Change Me

[http://changeme.gettyimages.com/] - 2006-03-06 16:21:20 - public:weinreich

cause_marketing, graphic_design, social_change, word_of_mouth - 4 | id:79545 -

Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.

Turning Point Collaborative on Social Marketing

[http://www.turningpointprogram.org/Pages/socialmkt.html] - 2006-02-28 23:22:48 - public:weinreich

campaign_effects, how_to, partnerships, professional_resource, publication, sample_campaigns, social_marketing_intro, strategy, top_ten - 9 | id:79546 -

Great publications, resources, trainings

The Cause Marketing Halo Awards

[http://www.causemarketingforum.com/page.asp?ID=69] - 2006-02-27 12:56:12 - public:weinreich

cause_marketing, nonprofit, professional_resource - 3 | id:79547 -

Cause Marketing Forum

NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)

[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - 2006-02-22 18:08:57 - public:weinreich

filetype:pdf, health_communication, how_to, media, media:document, sample_campaigns, tutorial - 7 | id:79548 -

UCLA Health and Media Research Group

Health e Communication

[http://www.comminit.com/healthecomm/] - 2006-02-14 20:50:06 - public:weinreich

health_communication, international - 2 | id:79549 -

an online resource for health communication practitioners

Participate.net

[http://www.participate.net/] - 2006-02-07 18:15:58 - public:weinreich

entertainment_education, media - 2 | id:79550 -

Movies have the power to inspire. You have the power to act. Participate!

Social Marketing Brands: who owns them and does it matter?

[http://www.eldis.org/cf/search/disp/DocDisplay.cfm?Doc=DOC20854&resource=f1] - 2006-02-07 14:37:48 - public:weinreich

branding, international, social_marketing - 3 | id:79551 -

essay from the Futures Group

RADD - Recording Artists Against Drunk Driving

[http://www.radd.org/index.php] - 2006-02-06 12:44:51 - public:weinreich

advertising, entertainment_education, media, substance_abuse - 4 | id:79552 -

the entertainment industry's voice for road safety

Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease (pdf)

[http://www.gih.org/usr_doc/Selling_Healthy_Lifestyles_Issue_Brief.pdf] - 2006-02-02 22:01:29 - public:weinreich

filetype:pdf, media:document, social_marketing_intro - 3 | id:79553 -

issue brief from Grantmakers in Health

In Cold Blood - A nasty new public service announcement from the American Red Cross. By Seth Stevenson

[http://www.slate.com/id/2134294/] - 2006-01-25 21:43:13 - public:weinreich

advertising, media, sample_campaigns - 3 | id:79554 -

from Slate Magazine

Television Commercial Database

[http://www.clipland.com/tvcommercial.html] - 2006-01-25 01:23:48 - public:weinreich

advertising, media - 2 | id:79555 -

Clipland: music videos, short films, tv commercials, movie trailers

Word of Mouth Basic Training -- Word of Mouth Marketing Association

[http://www.womma.org/wombat/agenda.htm] - 2006-01-24 22:54:49 - public:weinreich

blogging, conference, sample_campaigns, social_network, strategy, word_of_mouth - 6 | id:79556 -

presentations from the WOMMA Basic Training conference

Responding To Organized Crime In Canada: The Role of Media and Social Marketing Campaigns

[http://www.rcmp.ca/ccaps/organized_crime_media_e.htm] - 2006-01-24 22:27:09 - public:weinreich

sample_campaigns, social_marketing - 2 | id:79557 -

a paper from the Royal Canadian Mounted Police on an innovative use of social marketing

Five Good Ideas about... Social Marketing

[http://www.maytree.com/MaytreeInitiatives/CapacityBuildingAndManagementTraining/FiveGoodIdeas2004-2005Sessions/FiveGoodIdeasSession4print.htm] - 2006-01-24 22:22:12 - public:weinreich

nonprofit, social_marketing, strategy - 3 | id:79558 -

from The Maytree Foundation

Good Questions / Better Answers

[http://goodquestions.ucsf.edu/Default.htm] - 2006-01-24 22:18:03 - public:weinreich

focus_groups, HIV_AIDS, how_to, qualitative, quantitative, research, target_audience - 7 | id:79559 -

A Formative Research Handbook for California HIV Prevention Programs

Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)

[http://www.rwjf.org/files/publications/other/BadAds.pdf] - 2006-01-24 22:09:53 - public:weinreich

advertising, campaign_effects, filetype:pdf, graphic_design, media, media:document, PSA, sample_campaigns - 8 | id:79560 -

A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW

Introduction for Social Marketers

[http://www.toolsofchange.com/english/introductions/social.asp] - 2006-01-24 21:55:38 - public:weinreich

how_to, social_marketing_intro, strategy, top_ten, tutorial - 5 | id:79561 -

Tools of Change

GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)

[http://www.haas.berkeley.edu/yeah/documents/YouthSocialMarketingGuide.pdf] - 2006-01-24 21:53:19 - public:weinreich

filetype:pdf, how_to, media:document, strategy, youth - 5 | id:79562 -

from Young Entrepreneurs at Haas (YEAH)

PSA Bibliography - Cause Related Marketing

[http://www.psaresearch.com/bibcausebooks.html] - 2006-01-24 21:40:13 - public:weinreich

bibliography, social_marketing - 2 | id:79563 -

list of social marketing related books from PSA Research Center

SOCIAL MARKETING HANDBOOK (pdf)

[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - 2006-01-24 21:20:46 - public:weinreich

filetype:pdf, how_to, media:document, social_norms, strategy, substance_abuse - 6 | id:79564 -

how to create a social norms campaign from State University of New York at New Paltz

CasePlace.org - Topics - Social Marketing

[http://www.caseplace.org/topics/topics_list.htm?attrib_id=4860] - 2006-01-24 20:56:58 - public:weinreich

campaign_effects, sample_campaigns - 2 | id:79565 -

social marketing case studies

COOPERATION, COMPETITION AND SOCIAL MARKETING

[http://72.14.203.104/search?q=cache:HuUchoBoCFEJ:www.sauder.ubc.ca/faculty/research/docs/weinberg/Ism_1999.pdf+social+marketing&hl=en&client=firefox-a] - 2006-01-24 20:54:57 - public:weinreich

partnerships, social_marketing, strategy - 3 | id:79566 -

article by Charles B. Weinberg and Robin J.B. Ritchie

The Infography about Social Marketing

[http://www.infography.com/content/628745706579.html] - 2006-01-24 20:40:03 - public:weinreich

bibliography, social_marketing_intro - 2 | id:79567 -

bibliography of social marketing resources

Active Living By Design: Social Marketing

[http://www.activelivingbydesign.org/index.php?id=39] - 2006-01-24 20:31:35 - public:weinreich

how_to, obesity, sample_campaigns, social_marketing - 4 | id:79568 -

campaign to promote physical activity

Using Social Marketing to Plan a Nutrition Education Program Targeting Teens

[http://www.joe.org/joe/2003december/a4.shtml] - 2006-01-24 19:56:18 - public:weinreich

nutrition, sample_campaigns, strategy, youth - 4 | id:79569 -

article from the Journal of Extension

Social Marketing on a Shoestring Budget

[http://bookstore.phf.org/prod377.htm] - 2006-01-24 19:53:29 - public:weinreich

how_to, social_marketing_intro, training, tutorial - 4 | id:79570 -

video training for purchase

Social Marketing Applications in Public Health

[http://www.pitt.edu/~super1/lecture/lec9271/index.htm] - 2006-01-24 19:50:41 - public:weinreich

academia, social_marketing_intro - 2 | id:79571 -

slides for an introduction to social marketing from Aga Khan University in Pakistan

Get the message? - Los Angeles Times

[http://www.latimes.com/features/health/la-he-behavior2jan02,0,4698108.story?coll=la-home-health] - 2006-01-24 19:43:41 - public:weinreich

advertising, obesity, sample_campaigns, social_marketing - 4 | id:79572 -

Australasian Nonprofit and Social Marketing Conference

[http://www.newcastle.edu.au/school/nbs/conferences/ansmc/] - 2006-01-24 08:53:09 - public:weinreich

conference, international - 2 | id:79573 -

Newcastle Business School / Faculty of Business and Law / The University of Newcastle, Australia

Studies in Social Marketing

[http://www.londonmet.ac.uk/index.cfm?2F289C4D-E227-F22A-7DEF-562DBE62924E] - 2006-01-23 13:40:50 - public:weinreich

academia, social_marketing - 2 | id:79574 -

special interest group at London Metropolitan University

.: Ad Honorem :.

[http://www.ad-honorem.net/EN/index.php] - 2006-01-23 00:18:38 - public:weinreich

advertising, international, nonprofit - 3 | id:79575 -

Advertising for Nonprofit Organizations (from Argentina)

The Ad Council

[http://www.adcouncil.org/] - 2006-01-23 00:16:00 - public:weinreich

advertising, nonprofit, organization, PSA, sample_campaigns, social_marketing - 6 | id:79576 -

Leading producer of PSAs since 1942

The Values and Lifestyles (VALS) Program

[http://www.sric-bi.com/VALS/] - 2006-01-23 00:14:47 - public:weinreich

quantitative, research, strategy, target_audience - 4 | id:79577 -

SRI offers an interesting model for segmenting your audience based on their attitudes and values.

Publications on Technical Assistance Bulletins (TABs)

[http://store.health.org/catalog/results.aspx?h=publications&topic=101] - 2006-01-23 00:13:20 - public:weinreich

entertainment_education, focus_groups, media, research, target_audience, youth - 6 | id:79578 -

Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge.

Communications and Social Marketing

[http://p2001.health.org/THEORY/communications.htm] - 2006-01-23 00:10:26 - public:weinreich

health_communication, how_to, social_marketing_intro, theory, tutorial - 5 | id:79579 -

theory paper from CSAP

Mindfull of Media: Taking It In, Sorting It Out, Giving It Back

[http://p2001.health.org/comm01/comm1ttl.htm] - 2006-01-23 00:07:07 - public:weinreich

media, substance_abuse, training, youth - 4 | id:79580 -

media literacy training for youth from CSAP

Media Relations

[http://p2001.health.org/comm03/comm3ttl.htm] - 2006-01-23 00:05:47 - public:weinreich

media, substance_abuse, training - 3 | id:79581 -

online training course from CSAP

Applying Health Communications and Social Marketing to Alcohol, Tobacco, and Other Drug Problem Prevention

[http://p2001.health.org/comm2/comm2ttl.htm] - 2006-01-23 00:01:22 - public:weinreich

health_communication, how_to, social_marketing, substance_abuse, training - 5 | id:79582 -

CSAP online training course

Marketing's Potential for Traffic Safety: Under or Over Stated?

[http://www.druglibrary.org/schaffer/Misc/driving/s19p2.htm] - 2006-01-23 00:00:01 - public:weinreich

social_marketing, strategy - 2 | id:79583 -

article by Barry J. Elliott with social marketing implications

The Values and Benefits of Parks and Recreation

[http://www.lin.ca/resource/html/benfits.htm] - 2006-01-22 23:59:04 - public:weinreich

environment, sample_campaigns, strategy - 3 | id:79584 -

example of a social marketing strategy

Fostering Sustainable Behavior

[http://www.cbsm.com/] - 2006-01-22 23:57:37 - public:weinreich

behavior_change, environment, research, sample_campaigns, social_marketing - 5 | id:79585 -

Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.

Are social marketing partnerships a new imperative?

[http://www.charityvillage.com/cv/research/rpart2.html] - 2006-01-22 23:52:16 - public:weinreich

partnerships, social_marketing - 2 | id:79586 -

CharityVillage® Research

Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems

[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - 2006-01-22 23:51:17 - public:weinreich

academia, behavior_change, campaign_effects, research, sample_campaigns, social_norms, strategy, substance_abuse - 8 | id:79587 -

Higher Education Center for Prevention of Alcohol and Other Drugs

Demographic Market Research/Social Marketing in Prevention (pdf)

[http://www.drugs.indiana.edu/publs/newsline/pdfs/v11n4.pdf] - 2006-01-22 23:46:38 - public:weinreich

filetype:pdf, media:document, quantitative, research, substance_abuse, technology - 6 | id:79588 -

Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.

What Is Social Marketing?

[http://www.psi.org/sites/default/files/publication_files/what_is_sm.html] - 2006-01-22 23:42:08 - public:weinreich

international, social_marketing_intro - 2 | id:79589 -

Intro to social marketing from PSI

www.digitalwkshop.com - A Site for Social Marketing

[http://www.digitalwkshop.com/social_marketing.htm] - 2006-01-22 23:40:51 - public:weinreich

behavior_change, social_marketing, strategy, top_ten - 4 | id:79590 -

out of the box thinking from Bob Belinoff

"Best of Breed" (pdf)

[http://www.ssireview.com/pdf/2004SP_feature_kotler.pdf] - 2006-01-22 23:39:29 - public:weinreich

cause_marketing, filetype:pdf, media:document, social_marketing - 4 | id:79591 -

Excellent article by Philip Kotler and Nancy Lee in the Stanford Social Innovation Review on corporate social marketing.

Social Marketing Quarterly

[http://www.socialmarketingquarterly.com/] - 2006-01-22 23:30:45 - public:weinreich

academia, publication, research, sample_campaigns, social_marketing, top_ten - 6 | id:79592 -

journal from Taylor & Francis

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