Games For Health
[http://www.gamesforhealth.org/index2.html] - - public:weinreich
Using games to improve health outcomes
Using games to improve health outcomes
Business Week article about social networking sites
an introduction to the whats, wheres and whys of wikis
One third of users forward healthcare and medical information. Includes profile of typical email forwarder.
Requires free registration for full text
Useful tips on using SMS in a campaign
Proctor & Gamble is doing social marketing with PSI and blogging about it
Using Google Trends to identify patterns in the conversation about your product
BlogAd's 2006 blog reader survey results
Free graphics and multimedia you can use from the CDC. Includes links to other government agency image libraries.
New central site for ODPHP reports and data related to health communication
A $100,000 package of in-kind communications services to create and launch a breakthrough cause marketing campaign for a visionary nonprofit and its corporate partner. Applications due 7/31/06.
Includes detailed guidelines for the editorial requirements of the top 100 U.S. newspapers
Putting a human face on your issue for the media - from the Communications Consortium
Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation
A searchable collection of audience research conducted or sponsored by HHS agencies.
A guide for nonprofits from the W.K. Kellogg Foundation
Case studies, bibliography and other resources from Goodwill Communications
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
6 month graduate student internships in health communications/social marketing. Application deadlines are 3/15 and 9/15 each year.
article from American Journal of Health Studies
CDCynergy is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs developed by the Turning Point Social Marketing National Excellence Collaborative
Case study of the Swiss "Stop AIDS" campaign
From the Health Communication Unit, University of Toronto
Supplement to Issue on Risk Communication from University of Toronto
from the Health Communication Unit at University of Toronto
Seth Godin on why some issues get people to take action and others don't
Blog highlighting international social marketing campaigns
Marianne Richmond takes on Forbes' article dismissing the importance of word of mouth
AScribe Newswire distributes the news of America's nonprofit and public sector organizations.
Illustrates the power of policy to bring about voluntary behavior change
For 24 hours, we bring together some of the most highly valued people from within Unilever to join forces with peers from other major organisations to generate 'money can't buy' creative solutions for charities.
The Global Ideas Bank aims to promote and disseminate good creative ideas to improve society. It is part-suggestions box, part-ideas network and part-democratic think-tank.
R. Craig Lefebvre's interview with Micro Persuasion's Steve Rubel
Manifestos on marketing, management and other issues designed to change minds and spread important ideas.
How we change what others think, believe, feel and do
Article from Business Week
a guerilla marketing campaign using cardboard figures making the point about the need for public toilets
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
A powerful way to put a human face on a social issue
An example of the importance of taking environmental factors into account when designing social marketing programs
Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign
An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.