PSA Research Center
[http://psaresearch.com/] - - public:weinreich
Case studies, bibliography and other resources from Goodwill Communications
Case studies, bibliography and other resources from Goodwill Communications
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
6 month graduate student internships in health communications/social marketing. Application deadlines are 3/15 and 9/15 each year.
article from American Journal of Health Studies
CDCynergy is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs developed by the Turning Point Social Marketing National Excellence Collaborative
Case study of the Swiss "Stop AIDS" campaign
From the Health Communication Unit, University of Toronto
Supplement to Issue on Risk Communication from University of Toronto
from the Health Communication Unit at University of Toronto
Seth Godin on why some issues get people to take action and others don't
Blog highlighting international social marketing campaigns
Marianne Richmond takes on Forbes' article dismissing the importance of word of mouth
AScribe Newswire distributes the news of America's nonprofit and public sector organizations.
Illustrates the power of policy to bring about voluntary behavior change
For 24 hours, we bring together some of the most highly valued people from within Unilever to join forces with peers from other major organisations to generate 'money can't buy' creative solutions for charities.
The Global Ideas Bank aims to promote and disseminate good creative ideas to improve society. It is part-suggestions box, part-ideas network and part-democratic think-tank.
R. Craig Lefebvre's interview with Micro Persuasion's Steve Rubel
Manifestos on marketing, management and other issues designed to change minds and spread important ideas.
How we change what others think, believe, feel and do
Article from Business Week
a guerilla marketing campaign using cardboard figures making the point about the need for public toilets
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
A powerful way to put a human face on a social issue
An example of the importance of taking environmental factors into account when designing social marketing programs
Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign
An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.
Ad Council Retrospective
Amazing sand art projected onto a screen as it is created... a medium you may have never seen before.
Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.
Great publications, resources, trainings
UCLA Health and Media Research Group
an online resource for health communication practitioners
Movies have the power to inspire. You have the power to act. Participate!
essay from the Futures Group
the entertainment industry's voice for road safety
issue brief from Grantmakers in Health
Clipland: music videos, short films, tv commercials, movie trailers
presentations from the WOMMA Basic Training conference
a paper from the Royal Canadian Mounted Police on an innovative use of social marketing
from The Maytree Foundation
A Formative Research Handbook for California HIV Prevention Programs
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW
Tools of Change