emotions in focus groups
Digital Influence Mapping Project post
American Journal of Preventive Medicine series of articles on the campaign
Nine profiles of who your customers are and where to find them online
example of research used poorly
great intro/case for EE - international focus
mobile exergaming
Population Reports issue on effective health communication for international family planning progs
Blog.AIDS.gov summary of Texting4Health conference
research on Twitter
from Nonprofit Communications
Report from MobileActive.org
Public Sector Marketing 2.0
great collection of responses to the question
White paper from Edelman
More effective and cheaper than direct mail or standard phone calls.
from Kevins Nalts
Twitter community fundraising
aggregating different feeds via Twitter esp. for disaster response
online video is the way to go for those with small budgets
Brian Humphrey of the LAFD's page of Web 2.0 how-to resources
Craig Lefebvre applies Mack Collier's brand evangelist framework to social marketing.
Seth Godin's quick guide to creating an eBook
abstinence-only campaign has exactly same rate of sexual activity as abstinence-plus
Journal and related website
Examples of well-designed websites, both commercial and nonprofit
