The VERB Campaign - special supplement

[http://www.ajpm-online.net/issues/contents?issue_key=S0749-3797(08)X0007-8] - 2008-05-20 14:24:52 - public:weinreich

branding, campaign_effects, obesity, sample_campaigns, youth - 5 | id:79303 -

American Journal of Preventive Medicine series of articles on the campaign

Is Your Consumer Using Social Media? - Advertising Age - Digital

[http://adage.com/digital/article?article_id=126828] - 2008-05-06 09:11:38 - public:weinreich

research, social_media, target_audience - 3 | id:79304 -

Nine profiles of who your customers are and where to find them online

Series of blunders turned the plastic bag into global villain - Times Online

[http://www.timesonline.co.uk/tol/news/environment/article3508263.ece] - 2008-05-05 12:12:54 - public:weinreich

environment, research - 2 | id:79305 -

example of research used poorly

Entertainment-Education for Better Health (pdf)

[http://www.infoforhealth.org/short_url/?3r8y2] - 2008-05-05 12:11:03 - public:weinreich

entertainment_education, international - 2 | id:79306 -

great intro/case for EE - international focus

GPS Game Has Kids Running in Circles & Chasing Virtual Oranges on PSFK

[http://www.psfk.com/2008/03/gps-game-has-kids-running-in-circles-chasing-virtual-oranges.html] - 2008-05-05 12:08:15 - public:weinreich

mobile, youth - 2 | id:79307 -

mobile exergaming

Communication for Better Health

[http://www.infoforhealth.org/pr/j56/index.shtml] - 2008-05-05 10:56:05 - public:weinreich

behavior_change, health_communication, international - 3 | id:79308 -

Population Reports issue on effective health communication for international family planning progs

Texting 4 Health (Part 2 of "R U Texting?")

[http://blog.aids.gov/2008/03/texting-4-healt.html?cid=105930868] - 2008-05-05 10:51:22 - public:weinreich

mobile - 1 | id:79309 -

Blog.AIDS.gov summary of Texting4Health conference

Want to Know What Customers Really Think? Twitter Will Tell You | Inspired Business Growth

[http://inspired.entrepreneur.com/2008/02/22/want-to-know-what-customers-really-think-twitter-will-tell-you/] - 2008-05-05 10:49:26 - public:weinreich

research, social_media - 2 | id:79310 -

research on Twitter

Nonprofit Storytelling Resources I’ve Found Online

[http://www.nonprofitmarketingguide.com/blog/2008/02/22/nonprofit-storytelling-resources-ive-found-online/] - 2008-05-05 10:46:54 - public:weinreich

creativity, nonprofit, qualitative, strategy - 4 | id:79311 -

from Nonprofit Communications

Wireless Technology for Social Change: Trends in NGO Mobile Use (pdf)

[http://mobileactive.org/files/MobilizingSocialChange_full.pdf] - 2008-04-29 14:17:03 - public:weinreich

filetype:pdf, international, media:document, mobile, nonprofit - 5 | id:79312 -

Report from MobileActive.org

Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)

[http://www.mikekujawski.ca/2008/03/17/simple-lesson-in-website-roi/] - 2008-03-18 09:13:05 - public:weinreich

evaluation, online_marketing, quantitative - 3 | id:79313 -

Public Sector Marketing 2.0

Do-It-Yourself SMS Campaigns: A MobileActive Tool Comparison for NGOs | MobileActive.org

[http://mobileactive.org/mobileactive-releases-do-it-yourself-sms-guide-ngos] - 2008-02-27 22:50:48 - public:weinreich

mobile - 1 | id:79314 -

don't 4get ur pills: Text Messaging for Health - WSJ.com

[http://online.wsj.com/public/article/SB119551720462598532.html] - 2008-02-18 21:47:14 - public:weinreich

mobile - 1 | id:79315 -

Comparing Six Ways to Identify Top Blogs in Any Niche - ReadWriteWeb

[http://www.readwriteweb.com/archives/identify_top_blogs.php] - 2008-02-18 21:41:05 - public:weinreich

blogging, social_media - 2 | id:79316 -

Net2ThinkTank: How Can Nonprofits Use Twitter?

[http://www.netsquared.org/blog/britt-bravo/net2thinktank-how-can-nonprofits-use-twitter] - 2008-01-18 11:33:14 - public:weinreich

blogging, nonprofit, social_media - 3 | id:79317 -

great collection of responses to the question

Distributed Influence: Quantifying the Impact of Social Media

[http://technobabble2dot0.wordpress.com/2008/01/16/white-paper-distributed-influence-quantifying-the-impact-of-social-media/] - 2008-01-17 13:31:36 - public:weinreich

campaign_effects, research, social_media - 3 | id:79318 -

White paper from Edelman

Text Messaging Young Supporters is Effective

[http://www.nptimes.com/instantfund/08Jan/IF-080117-1.html] - 2008-01-17 12:38:00 - public:weinreich

mobile - 1 | id:79319 -

More effective and cheaper than direct mail or standard phone calls.

Internet Is Top Resource for Health Info, Social Media Gaining Popularity - Marketing Charts

[http://www.marketingcharts.com/interactive/internet-is-top-resource-for-health-info-social-media-gaining-popularity-3050/] - 2008-01-16 14:45:52 - public:weinreich

health_communication, research, social_media - 3 | id:79320 -

How Do I Get Popular on YouTube Without Talent? | Will Video for Food

[http://willvideoforfood.com/2008/01/04/how-to-become-popular-on-youtube-without-any-talent-active-version/] - 2008-01-15 00:45:27 - public:weinreich

media, online_marketing, social_media, video - 4 | id:79321 -

from Kevins Nalts

How Frozen Peas Started A Movement | LoudounExtra.com | The Washington Post

[http://loudounextra.washingtonpost.com/news/2008/jan/10/how-frozen-peas-started-movement/] - 2008-01-13 23:05:18 - public:weinreich

blogging, social_media, social_network - 3 | id:79322 -

Twitter community fundraising

Using Twitter to Help Communities | Nate Ritter

[http://blog.perfectspace.com/2008/01/09/using-twitter-to-help-communities/] - 2008-01-13 22:26:41 - public:weinreich

blogging, social_media - 2 | id:79323 -

aggregating different feeds via Twitter esp. for disaster response

Buzz Monitoring: 26 Free Tools You Must Have

[http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html] - 2008-01-07 21:14:38 - public:weinreich

research, social_media - 2 | id:79324 -

Anarchists in the Aisles? Stores Provide a Stage - New York Times

[http://www.nytimes.com/2007/12/24/us/24shopdrop.html?ei=5087&em=&en=06ab1ed67d645166&ex=1198731600&adxnnl=1&adxnnlx=1198596640-359aPPbPyNrqaQv0CxurFQ&pagewanted=print] - 2007-12-25 20:49:38 - public:weinreich

CGM, public_relations - 2 | id:79325 -

The Top 10 Most Underappreciated Metrics To Track in 2008

[http://rohitbhargava.typepad.com/weblog/2007/12/the-top-10-mo-1.html#comments] - 2007-12-18 23:28:10 - public:weinreich

evaluation, social_media - 2 | id:79326 -

Seven Rules for Achieving Higher Online Survey Response Rates

[http://www.marketingprofs.com/7/seven-rules-survey-engagement-achieving-higher-online-response-rates-wiltse.asp?sp=1#split] - 2007-12-05 12:02:44 - public:weinreich

quantitative, research - 2 | id:79327 -

Ten Lessons for Marketers Using Viral Videos - Advertising Age - Digital

[http://adage.com/digital/article?article_id=122205] - 2007-11-27 09:52:27 - public:weinreich

online_marketing, video - 2 | id:79328 -

online video is the way to go for those with small budgets

Welcome to the Advocacy Progress Planner, an online "logic model" for planning your advocacy effort. | Advocacy Progress Planner

[http://www.planning.continuousprogress.org/] - 2007-11-19 23:35:14 - public:weinreich

policy, strategy - 2 | id:79329 -

cgm: Ten Tips & Principles of Consumer Generated Advertising Campaigns

[http://notetaker.typepad.com/cgm/2007/06/ten_tips_princi.html] - 2007-10-17 21:40:56 - public:weinreich

advertising, CGM - 2 | id:79330 -

Web Tools...

[http://web2training.blogspot.com/] - 2007-10-17 12:42:11 - public:weinreich

how_to, social_media - 2 | id:79331 -

Brian Humphrey of the LAFD's page of Web 2.0 how-to resources

Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection

[http://www.copyscape.com/?results] - 2007-10-17 12:41:07 - public:weinreich

technology - 1 | id:79332 -

Behavioral Evangelists

[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/06/behavioral-evan.html] - 2007-07-03 16:34:27 - public:weinreich

social_network, word_of_mouth - 2 | id:79333 -

Craig Lefebvre applies Mack Collier's brand evangelist framework to social marketing.

The Top 10 Strategies for Changing Attitudes

[http://topten.org/public/AC/AC79.html] - 2007-06-24 01:21:46 - public:weinreich

behavior_change - 1 | id:79334 -

Donor Power Blog: Return of stupid nonprofit ads

[http://www.donorpowerblog.com/donor_power_blog/2007/06/return_of_stupi.html] - 2007-06-17 23:59:17 - public:weinreich

advertising, sample_campaigns - 2 | id:79335 -

Cases in Public Health Communication & Marketing

[http://www.casesjournal.org/] - 2007-06-11 00:05:02 - public:weinreich

academia, professional_resource, publication, research, sample_campaigns, social_marketing - 6 | id:79336 -

Online journal from GWU School of Public Health

Image Generator Links 2007, Make Custom Graphics/Clipart Online

[http://www.imagegenerator.org/] - 2007-06-05 16:32:06 - public:weinreich

graphic_design - 1 | id:79337 -

Fun customizable images

Five Ways Nonprofits Can Use Flickr to Reach New Audiences

[http://www.wildapricot.com/blogs/newsblog/archive/2007/04/20/five-ways-non-profits-can-use-flickr-to-reach-new-audiences.aspx] - 2007-05-21 13:22:49 - public:weinreich

graphic_design, nonprofit, social_media - 3 | id:79338 -

Phalligator: Technically, it's about Sex: What can we do with Wiffiti?

[http://phalligator.blogspot.com/2007/04/what-can-we-do-with-wiffiti.html] - 2007-04-29 13:33:57 - public:weinreich

no-tag - 1 | id:79339 -

The Gender Genie

[http://bookblog.net/gender/analysis.php] - 2007-04-29 13:33:22 - public:weinreich

no-tag - 1 | id:79340 -

How to Change the World: Ten Questions with Dr. Philip Zimbardo

[http://blog.guykawasaki.com/2007/04/ten_questions_w.html] - 2007-04-29 13:32:56 - public:weinreich

no-tag - 1 | id:79341 -

Obesity down in sugar-free schools: Swedish study

[http://www.breitbart.com/article.php?id=070423110721.l8xrsiv6&show_article=1] - 2007-04-29 13:31:58 - public:weinreich

no-tag - 1 | id:79342 -

BBC NEWS | UK | Blair and Schumacher in road plea

[http://news.bbc.co.uk/2/hi/uk_news/6583151.stm] - 2007-04-29 13:31:26 - public:weinreich

no-tag - 1 | id:79343 -

How to make an eBook

[http://www.squidoo.com/howtomakeanEbook/] - 2007-04-26 09:09:42 - public:weinreich

graphic_design, how_to, technology - 3 | id:79344 -

Seth Godin's quick guide to creating an eBook

$1bn 'don't have sex' campaign a flop as research shows teenagers ignore lessons | Special reports | Guardian Unlimited

[http://www.guardian.co.uk/usa/story/0,,2058066,00.html] - 2007-04-16 05:37:10 - public:weinreich

campaign_effects, youth - 2 | id:79345 -

abstinence-only campaign has exactly same rate of sexual activity as abstinence-plus

SMQ: Social Marketing Quarterly

[http://www.socialmarketingquarterly.com/index.htm] - 2007-04-13 17:51:35 - public:weinreich

professional_resource, publication, social_marketing - 3 | id:79346 -

Journal and related website

Webby Nominees

[http://www.webbyawards.com/webbys/current.php] - 2007-04-13 17:49:21 - public:weinreich

online_marketing, sample_campaigns - 2 | id:79347 -

Examples of well-designed websites, both commercial and nonprofit

Public Health Grand Rounds

[http://www.publichealthgrandrounds.unc.edu/] - 2007-04-13 17:46:54 - public:weinreich

conference, professional_resource, technology - 3 | id:79348 -

Social change -- and a haircut -- care of Kabul's trendsetting salon

[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/04/11/DDG5SP5EOE1.DTL] - 2007-04-13 17:45:21 - public:weinreich

no-tag - 1 | id:79349 -

Nonprofit and Flickr Resource List

[http://beth.typepad.com/beths_blog/2007/03/flickr_affinity.html] - 2007-03-09 13:03:32 - public:weinreich

graphic_design, nonprofit, social_media - 3 | id:79350 -

How nonprofits can use Flickr from Beth Kanter

The Official CGM Glossary

[http://www.clickz.com/showPage.html?page=3625153] - 2007-03-09 12:40:00 - public:weinreich

social_media - 1 | id:79351 -

Pete Blackshaw's guide to the different types of consumer generated media

Buzz-Kill: Columbia Prof Blasts Influencer Model

[http://www.brandweek.com/bw/news/spotlight/article_display.jsp?vnu_content_id=1003553675] - 2007-03-09 12:05:21 - public:weinreich

social_change, theory - 2 | id:79352 -

Updated link: http://www.adweek.com/news/advertising-branding/scientist-influencer-theory-bogus-105981 Don't worry about finding the influential people when trying to bring about social change, but rather look for the easily influenced people.

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