Public Health 2.0: Re-Mixing Public Health Narrative Report « Nomadologies
[http://nomadologies.wordpress.com/2009/09/22/public-health-2-0-re-mixing-public-health-narrative-report/] - - public:weinreich
geared toward helping social sites get sign-ups and users, but applicable to behavior change
great list of social media listening tools
companies doing social marketing