Beyond Fun: Serious Games and Learning by Drew Davidson in Education & Language

[http://www.lulu.com/product/e-book/beyond-fun-serious-games-and-learning/5142901?productTrackingContext=content_view_more_by_author] - 2010-02-28 17:34:33 - public:weinreich

entertainment_education, gaming - 2 | id:79012 -

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences by Drew Davidson in Entertainment

[http://www.lulu.com/content/8211723] - 2010-02-28 17:20:13 - public:weinreich

how_to, storytelling - 2 | id:79013 -

The Engagement Pyramid: Six Levels of Connecting People and Social Change — Groundwire

[http://groundwire.org/blog/groundwire-engagement-pyramid] - 2010-02-25 20:10:02 - public:weinreich

social_change, social_network - 2 | id:79014 -

There are only 12 kinds of ads. Resist them all! - By Seth Stevenson - Slate Magazine

[http://www.slate.com/id/2170872/] - 2010-02-25 16:27:12 - public:weinreich

advertising, creativity - 2 | id:79015 -

» Google Analytics for Facebook Fan Pages - PHP, Web and IT stuff

[http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/] - 2010-02-24 01:54:54 - public:weinreich

evaluation, social_network - 2 | id:79016 -

Massive Transmedia resources and stuff

[http://docwho2100.blogspot.com/2010/02/massive-transmedia-resources-and-stuff.html] - 2010-02-23 22:12:52 - public:weinreich

media, storytelling - 2 | id:79017 -

The Definitive Guide to Social Media Releases

[http://www.briansolis.com/2008/02/definitive-guide-to-social-media/] - 2010-02-22 23:29:41 - public:weinreich

public_relations - 1 | id:79018 -

Six secrets of Farmville’s success – and 33 million people agree | Games Brief

[http://www.gamesbrief.com/2009/09/six-secrets-of-farmvilles-success-and-33-million-people-agree/] - 2010-02-22 21:18:10 - public:weinreich

gaming, social_network - 2 | id:79019 -

Homer Simpson for Nonprofits: The Truth About What People Really Think and What It Means for Promoting Your Cause

[http://web.networkforgood.org/201002ebook] - 2010-02-22 20:31:10 - public:weinreich

behavior_change, design, health_communication, how_to, nonprofit, storytelling, theory - 7 | id:79020 -

16 Top Augmented Reality Business Models | PERSONALIZE MEDIA

[http://www.personalizemedia.com/16-top-augmented-reality-business-models/] - 2010-02-22 19:49:13 - public:weinreich

gaming, mobile, technology - 3 | id:79021 -

One Café Chain's Facebook Experiment - Harvard Business Review

[http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1] - 2010-02-21 15:03:40 - public:weinreich

campaign_effects, social_network - 2 | id:79022 -

Corporate Twitter (cartoon)

[http://neilojwilliams.net/missioncreep/2010/corporate-twitter-cartoon/] - 2010-02-18 23:18:39 - public:weinreich

government, humor, twitter - 3 | id:79023 -

The WOMMA Guide to Disclosure in Social Media Marketing

[http://womma.org/ethics/disclosure/] - 2010-02-17 16:51:48 - public:weinreich

ethics, policy, social_media, word_of_mouth - 4 | id:79024 -

Stop telling/selling stories. Create Experiences. « This monkey can type!

[http://thismonkeycantype.com/blog/2010/02/17/stop-tellingselling-stories-create-experiences/] - 2010-02-17 15:54:16 - public:weinreich

entertainment_education, storytelling - 2 | id:79025 -

County Health Rankings

[http://www.countyhealthrankings.org/] - 2010-02-17 10:40:00 - public:weinreich

government, research, target_audience - 3 | id:79026 -

Edge Master Class 2008: A SHORT COURSE IN BEHAVIORAL ECONOMICS—INTRODUCTION

[http://www.edge.org/3rd_culture/thaler_sendhil08/thaler_sendhil_index.html] - 2010-02-17 10:29:27 - public:weinreich

behavior_change, design, theory - 3 | id:79027 -

Digg Vs StumbleUpon: The Inside Scoop

[http://www.mintblogger.com/2009/05/digg-vs-stumbleupon-inside-scoop.html] - 2010-02-16 16:26:33 - public:weinreich

online_marketing, social_media - 2 | id:79028 -

Positive Reinforcement vs. Negative Consequences

[http://opinionadded.blogspot.com/2010/02/positive-reinforcement-vs-negative.html] - 2010-02-15 16:15:08 - public:weinreich

behavior_change, health_communication, theory - 3 | id:79029 -

London Ontario Health Unit Launches Ludicrous Sexual Health Website/Game

[http://www.canadamomsblog.com/2010/02/rtp-london-ontario-health-unit-launches-ludicrous-sexual-health-website.html] - 2010-02-14 22:34:20 - public:weinreich

gaming, HIV_AIDS, sample_campaigns, youth - 4 | id:79030 -

So how much will a social media strategy cost? | MackCollier.com

[http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/] - 2010-02-12 12:11:11 - public:weinreich

management, social_media - 2 | id:79031 -

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

[http://bloombergmarketing.blogs.com/bloomberg_marketing/2010/02/transparency-fit-new-social-media-marketing-model.html] - 2010-02-12 11:14:32 - public:weinreich

ethics, management, social_media - 3 | id:79032 -

Better User Experience With Storytelling – Part One

[http://www.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelling-part-one/] - 2010-02-11 23:28:35 - public:weinreich

design, storytelling - 2 | id:79033 -

Better User Experience With Storytelling, Part 2

[http://www.easyphototoday.com/1311/better-user-experience-with-storytelling-part-2/] - 2010-02-11 23:20:40 - public:weinreich

design, storytelling - 2 | id:79034 -

Prevention Matters: Movies Selling More than Popcorn

[http://preventionmatters.blogspot.com/2010/02/movies-selling-more-than-popcorn.html] - 2010-02-11 20:58:53 - public:weinreich

entertainment_education, nutrition, obesity - 3 | id:79035 -

Design Council: Design Out Crime Safer Pint Glass - Print (video) - Creativity Online

[http://creativity-online.com/work/design-council-design-out-crime-safer-pint-glass/18842] - 2010-02-11 12:47:24 - public:weinreich

design - 1 | id:79036 -

TAPPING INTO SOCIAL MEDIA TO IMPROVE TEEN HEALTH - MarketWatch

[http://www.marketwatch.com/story/tapping-into-social-media-to-improve-teen-health-2010-02-10-181010] - 2010-02-11 12:34:39 - public:weinreich

sample_campaigns, social_media, youth - 3 | id:79037 -

my UCLA project

Social Media and Young Adults | Pew Research Center's Internet & American Life Project

[http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx] - 2010-02-08 16:34:59 - public:weinreich

social_media, youth - 2 | id:79038 -

Mr. Roboto is…a Social Marketeer?

[http://www.fly4change.com/http:/www.fly4change/mr-roboto-isa-social-marketeer/1312/] - 2010-02-04 22:14:36 - public:weinreich

social_marketing_intro - 1 | id:79039 -

New URL: http://www.fly4change.com/mr-roboto-isa-social-marketeer/1312/

Good Crowdsourcing Principles - from Google's Project 10^100

[http://www.hypios.com/thinking/2009/11/05/googles-project-10100/] - 2010-02-03 23:47:40 - public:weinreich

CGM, creativity, online_marketing - 3 | id:79040 -

Behavioral Economics in Marketing: 7 Insights to Lift Results

[http://www.marketingsherpa.com/sample.cfm?ident=31522] - 2010-02-03 23:37:15 - public:weinreich

behavior_change, design, price - 3 | id:79041 -

F**K-YOU MONEY - Anti-Bribery Campaign

[http://www.arthurmag.com/2010/01/29/fuck-you-money/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+arthurmag+%28Arthur+Magazine+OFFICIAL+-+Homegrown+Counterculture%29&utm_content=Google+Reader] - 2010-02-03 23:26:39 - public:weinreich

design, social_change - 2 | id:79042 -

Deus Ex Machinatio: WTF is an ARG? 2009 Edition

[http://www.deusexmachinatio.com/2009/01/wtf-is-an-arg-2009-edition.html] - 2010-02-03 21:26:39 - public:weinreich

gaming, storytelling - 2 | id:79043 -

20+ mind-blowing social media statistics revisited | Blog | Econsultancy

[http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited] - 2010-02-02 21:58:42 - public:weinreich

social_media - 1 | id:79044 -

The Dance Floor and The Balcony Social Media Training - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change

[http://beth.typepad.com/beths_blog/2010/01/the-dance-floor-and-the-balcony-social-media-training.html] - 2010-02-02 11:11:26 - public:weinreich

social_media, strategy, training - 3 | id:79045 -

Switch: Don't Solve Problems--Copy Success | Fast Company

[http://www.fastcompany.com/magazine/142/switch-how-to-change-things-when-change-is-hard.html?page=0%2C0] - 2010-02-01 11:09:43 - public:weinreich

behavior_change, design, social_change - 3 | id:79046 -

CDC - Social Media Tools for Consumers and Partners - Guidelines & Best Practices

[http://www.cdc.gov/SocialMedia/Tools/guidelines/?s_cid=tw_eh_78] - 2010-02-01 09:52:25 - public:weinreich

government, policy, social_media - 3 | id:79047 -

Movement Building Links and Resources - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change

[http://beth.typepad.com/beths_blog/2009/08/guest-post-movement-building-resources-compiled-by-frank-barry.html] - 2010-01-28 23:00:43 - public:weinreich

social_media, strategy, word_of_mouth - 3 | id:79048 -

Stanford d.school Bootcamp Bootleg

[http://dschool.typepad.com/news/2009/12/the-bootcamp-bootleg-is-here.html] - 2010-01-22 10:17:45 - public:weinreich

design - 1 | id:79049 -

Twelve Steps To Creating A Bootylicious Facebook Page

[http://johnhaydon.com/2010/01/how-to-create-bootylicious-facebook-page/] - 2010-01-20 11:40:01 - public:weinreich

social_media, social_network - 2 | id:79050 -

Four Styles Of Marketing On Twitter | Social Media Explorer

[http://www.socialmediaexplorer.com/2010/01/18/four-styles-of-marketing-on-twitter/] - 2010-01-18 17:35:32 - public:weinreich

twitter - 1 | id:79051 -

Hospital Social Network List

[http://ebennett.org/hsnl/] - 2010-01-18 13:29:52 - public:weinreich

sample_campaigns, social_media - 2 | id:79052 -

5 Steps to Building Social Experiences - Boxes and Arrows: The design behind the design

[http://www.boxesandarrows.com/view/5-steps-to-building] - 2009-12-31 13:30:05 - public:weinreich

design, social_media, social_network - 3 | id:79053 -

Are celebrities crossing the line on medical advice? - USATODAY.com

[http://www.usatoday.com/news/health/2009-12-23-celebrity23_CV_N.htm] - 2009-12-22 21:05:37 - public:weinreich

entertainment_education, health_communication - 2 | id:79054 -

Youth Social Marketing Toolkit

[http://www.stdhivtraining.org/ysmt_home.html] - 2009-12-10 20:51:22 - public:weinreich

health_communication, how_to, social_marketing_intro - 3 | id:79055 -

The Greatest Scriptwriting Tips You Will Ever Read

[http://www.yuribaranovsky.com/the-greatest-scriptwriting-tips-you-will-ever-read/] - 2009-12-10 20:37:30 - public:weinreich

creativity, how_to, storytelling - 3 | id:79056 -

What Are Alternate Reality Games? | Living the Path: An Online Community for Health Marketing Communications Pros

[http://community.pathoftheblueeye.com/wiki/what-are-alternate-reality-games] - 2009-12-10 18:05:18 - public:weinreich

gaming, health_communication, storytelling - 3 | id:79057 -

The Best Damn Web Marketing Checklist for Non-Profits, Period! | Powered by John Haydon

[http://johnhaydon.com/2009/12/damn-web-marketing-checklist-nonprofits-period/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Corporatedollarorg-ExceedYourOn-lineFundraisingGoalsWithSocialMediaMarketing+%28John+Haydon+%7C+Social+media+inbound+m] - 2009-12-03 21:26:43 - public:weinreich

graphic_design, online_marketing - 2 | id:79058 -

Media/PR/Comms Publications from Fenton Communications

[http://www.fenton.com/resources/industry-guides/] - 2009-12-03 09:46:06 - public:weinreich

branding, evaluation, media_advocacy, social_media - 4 | id:79059 -

35 social media KPIs to help measure engagement | Blog | Econsultancy

[http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement] - 2009-12-01 23:25:10 - public:weinreich

evaluation, social_media - 2 | id:79060 -

How a “Place” Strategy Can Change the World: Meet ColaLife | SocialButterfly

[http://www.fly4change.com/http:/www.fly4change/how-a-place-strategy-can-change-the-world-meet-colalife/1365] - 2009-11-30 22:01:45 - public:weinreich

place - 1 | id:79061 -

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