Twitter's fake BP spokesman too slick for the oil company | Technology | Los Angeles Times [http://latimesblogs.latimes.com/technology/2010/05/bpglobalpr.html] - 2010-05-26 17:40:32 - public:weinreich environment, humor, public_relations, twitter - 4 | id:78948 -
Chat Roulette: HIV Guerrilla Marketing | Digital Buzz Blog [http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29&utm_content=Google+Reader] - 2010-05-23 14:08:06 - public:weinreich HIV_AIDS, online_marketing, social_media, video - 4 | id:78949 -
Four Ways to Find Out if Your Customers Are Active With Social Media | Social Media Examiner [http://www.socialmediaexaminer.com/four-ways-to-find-out-if-your-customers-are-active-with-social-media/] - 2010-05-17 21:54:37 - public:weinreich research, social_media, target_audience - 3 | id:78950 -
5 Ways to be Persuasive : The World :: American Express OPEN Forum [http://www.openforum.com/idea-hub/topics/the-world/article/5-ways-to-be-persuasive-guy-kawasaki?utm_source=twitter&utm_medium=twitter&utm_term=&utm_campaign=manual%20repeats&utm_content=] - 2010-05-17 14:25:54 - public:weinreich behavior_change, health_communication - 2 | id:78951 -
Heartlands on Vimeo [http://vimeo.com/11603244] - 2010-05-13 16:24:24 - public:weinreich gaming, mobile, obesity - 3 | id:78952 -
Counting the Cost: Social Marketing in Credit Crunch Times - Stephan Dahl's Blog [http://dahl.at/wordpress/2010/05/12/counting-the-cost-social-marketing-in-crunch-times/] - 2010-05-13 13:20:12 - public:weinreich campaign_effects, evaluation - 2 | id:78953 -
Twitter Fiction | The Social Robot [http://thesocialrobot.com/2010/05/twitter-fiction/] - 2010-05-10 23:21:06 - public:weinreich storytelling, twitter - 2 | id:78954 -
Death comes to Twitterland « Annals of the Edinburgh Stage [http://thomdibdin.co.uk/?p=939] - 2010-05-10 19:58:53 - public:weinreich social_media, storytelling, twitter - 3 | id:78955 -
Traces of Hope: British Red Cross Launches ARG for Civilians and Conflict Month | ARGNet: Alternate Reality Gaming Network [http://www.argn.com/2008/09/traces_of_hope_british_red_cross_launches_arg_for_civilians_and_conflict_month/] - 2010-05-10 11:53:44 - public:weinreich gaming, sample_campaigns - 2 | id:78956 - (old post)
Frankly, It's All in Your Head : MarketingProfs Articles [http://www.marketingprofs.com/short-articles/1802/frankly-its-all-in-your-head] - 2010-05-10 11:52:31 - public:weinreich health_communication - 1 | id:78957 -
100 (Legal) Sources for Free Stock Images | Virtual Hosting Blog [http://www.virtualhosting.com/blog/2007/100-legal-sources-for-free-stock-images/] - 2010-04-29 21:50:28 - public:weinreich graphic_design - 1 | id:78958 -
4 Easy Steps for an Accessible Transmedia Experience [http://www.giantmice.com/archives/2010/04/4-easy-steps-for-an-accessible-transmedia-experience/] - 2010-04-29 11:59:14 - public:weinreich media, storytelling - 2 | id:78959 -
Mmmmm-health: Appetizing human health solutions that boost behavior change [http://jm.ly/IoXHqg] - 2010-04-27 17:03:02 - public:weinreich behavior_change, campaign_effects, mobile - 3 | id:78960 -
Doctors make game out of learning infection control :: April 26, 2010 ... American Medical News [http://www.ama-assn.org/amednews/2010/04/26/bisa0426.htm] - 2010-04-27 14:15:45 - public:weinreich entertainment_education, gaming - 2 | id:78961 -
Tapping The Entire Online Peer Influence Pyramid | Forrester Blogs [http://blogs.forrester.com/interactive_marketing/2010/02/my-first-forrester-report-tapping-the-entire-online-peer-influence-pyramid.html] - 2010-04-27 14:05:19 - public:weinreich social_network, word_of_mouth - 2 | id:78962 -
The State of Online Word of Mouth Marketing [STATS] [http://mashable.com/2010/04/25/word-of-mouth-marketing-stats/] - 2010-04-26 15:50:30 - public:weinreich social_media, word_of_mouth - 2 | id:78963 -
Changing Health and Wealth Behaviors with Analytics - The Conversation - Harvard Business Review [http://blogs.hbr.org/cs/2010/04/changing_health_and_wealth_beh.html] - 2010-04-26 15:16:40 - public:weinreich behavior_change, evaluation, research - 3 | id:78964 -
Making Change Happen: The Marketing Approach [http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - 2010-04-25 22:31:43 - public:weinreich behavior_change, social_marketing, social_marketing_intro, strategy - 4 | id:78965 -
TRANSMEDIA, HOLLYWOOD: S/Telling the Story | UCLA School of Theater, Film and Television [http://legacy.tft.ucla.edu/transmedia/index.cfm?action=movies] - 2010-04-25 13:30:21 - public:weinreich media, storytelling - 2 | id:78966 -
Social Currency US Report 2010.pdf (application/pdf Object) [http://www.context-digital.com/pdf/Vivaldi%20Partners%20Social%20Currency%20US%20Report%202010.pdf] - 2010-04-23 10:51:31 - public:weinreich branding, filetype:pdf, media:document, word_of_mouth - 4 | id:78967 -
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing [http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-web-analytics-demystified/] - 2010-04-22 21:05:53 - public:weinreich evaluation, research, social_media - 3 | id:78968 -
Food Environment Atlas [http://ers.usda.gov/FoodAtlas/] - 2010-04-22 17:21:57 - public:weinreich environment, nutrition, obesity, quantitative - 4 | id:78969 -
Social Marketing: Academic Publication Outlets & Journal Quality - Stephan Dahl's Blog [http://dahl.at/wordpress/2010/04/22/social-marketing-academic-publication-outlets-journal-quality/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+stdahl+%28stephan+dahl%29] - 2010-04-22 15:44:24 - public:weinreich academia, publication - 2 | id:78970 -
The Formula for Effective Facebook Ads [REPORT] [http://mashable.com/2010/04/20/nielsen-facebook-ad-report/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29] - 2010-04-21 22:19:56 - public:weinreich advertising, social_network - 2 | id:78971 -
Whitepaper: Pitching to Bloggers - best practices (pdf) [http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - 2010-04-21 10:50:31 - public:weinreich blogging, filetype:pdf, how_to, media:document, public_relations, social_media - 6 | id:78972 -
behavior change and personal development facebook apps | The GoalTribe Blog [http://www.goaltribe.com/blog/2010/behavior-change-and-personal-development-facebook-apps/] - 2010-04-21 10:24:07 - public:weinreich behavior_change, social_network - 2 | id:78973 -
A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy [https://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567?gp=1] - 2010-04-19 15:12:19 - public:weinreich evaluation, research, word_of_mouth - 3 | id:78974 -
A Collection of Social Network Stats for 2010 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing [http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/] - 2010-04-18 20:46:01 - public:weinreich social_media, social_network - 2 | id:78975 -
How Smartphones Are Changing Health Care for Consumers and Providers (pdf) [http://www.chcf.org/documents/healthit/HowSmartphonesChangingHealthCare.pdf] - 2010-04-15 15:32:45 - public:weinreich filetype:pdf, health_communication, media:document, mobile - 4 | id:78976 - publication from CA Healthcare Fdn
Social Media Demographics: Who’s Using Which Sites? / Flowtown (@flowtown) [http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites?display=wide] - 2010-04-13 17:09:19 - public:weinreich social_media, social_network, target_audience - 3 | id:78977 -
Guiding Principles for UX Designers | UX Magazine [http://www.uxmag.com/design/guiding-principles-for-ux-designers] - 2010-04-13 17:02:57 - public:weinreich design, product - 2 | id:78978 -
Media Use Statistics - Resources on media habits of children [http://www.frankwbaker.com/mediause.htm] - 2010-04-13 16:31:19 - public:weinreich media, youth - 2 | id:78979 -
How to make a movement. Lessons learned from dancing guy. | Derek Sivers [http://sivers.org/dance-lessons] - 2010-04-13 16:26:11 - public:weinreich social_change, strategy - 2 | id:78980 -
Health Games Research [http://www.healthgamesresearch.org/] - 2010-04-13 14:15:50 - public:weinreich campaign_effects, evaluation, gaming - 3 | id:78981 - RWJF site + games research database
Five must-read mobile health reports | mobihealthnews [http://mobihealthnews.com/7252/five-must-read-mobile-health-reports/] - 2010-04-13 14:09:15 - public:weinreich mobile - 1 | id:78982 -
Story2.OH: Defining Transmedia [http://story2oh.com/2010/4/12/defining-transmedia] - 2010-04-12 08:52:24 - public:weinreich storytelling - 1 | id:78983 -
Top 10 Augmented Reality Examples | NY Digital Lab [http://nydigitallab.ogilvy.com/2010/03/24/top-10-augmented-reality-examples/] - 2010-04-12 00:01:31 - public:weinreich online_marketing, technology - 2 | id:78984 -
Can a Game Save the World? | Mssv [http://mssv.net/2010/03/09/can-a-game-save-the-world/] - 2010-04-11 00:41:39 - public:weinreich gaming, social_change - 2 | id:78985 -
10 Key Engagement Metrics to Track [http://www.radian6.com/blog/2010/03/10-key-engagement-metrics-to-track/?WT.mc_id=nl040710] - 2010-04-08 01:24:23 - public:weinreich evaluation, social_media - 2 | id:78986 -
NBC Shows Send Signals to Recycle, Exercise and Eat Right - WSJ.com [http://online.wsj.com/article/SB10001424052702304364904575166581279549318.html?mod=WSJ_hp_editorsPicks] - 2010-04-07 11:07:00 - public:weinreich entertainment_education - 1 | id:78987 -
An Infographic is Worth a Thousand Words: The Power of Data Visualization [http://blog.pathoftheblueeye.com/2010/03/31/an-infographic-is-worth-a-thousand-words-the-power-of-data-visualization/?awesm=pbeye.info_3H6&utm_medium=pbeye.info-twitter&utm_source=twitter.com&utm_content=bookmarklet-twitter] - 2010-04-01 09:33:58 - public:weinreich graphic_design, health_communication - 2 | id:78988 -
Five Rules of Brand Ambassadorship | ComPRehension [http://comprehension.prsa.org/?p=1541] - 2010-03-24 10:37:21 - public:weinreich branding, strategy, target_audience, word_of_mouth - 4 | id:78989 -
Paid Social Media Listening Tools | Creative Traction [http://www.creativetraction.com/2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide/] - 2010-03-24 10:29:29 - public:weinreich evaluation, research, social_media - 3 | id:78990 -
Chronic Disease and the Internet | Pew Research Center's Internet & American Life Project [http://pewinternet.org/Reports/2010/Chronic-Disease.aspx] - 2010-03-24 10:26:56 - public:weinreich chronic_disease, target_audience, technology - 3 | id:78991 -
Tweets from the Department of Health & Human Services (HHS) [http://www.hhstweets.com/] - 2010-03-23 17:45:25 - public:weinreich government, twitter - 2 | id:78992 -
Too crunched for social media? Use it to save time. [http://blog.holtz.com/index.php/too_crunched_for_social_media_use_it_to_save_time/] - 2010-03-23 17:41:39 - public:weinreich social_media - 1 | id:78993 -
Choose Your Own Twitter Adventure [http://twitter.com/peretti/status/10731245477] - 2010-03-22 17:56:48 - public:weinreich gaming, storytelling, twitter - 3 | id:78994 -
She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf) [http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - 2010-03-22 17:40:55 - public:weinreich filetype:pdf, how_to, media:document, strategy, target_audience - 5 | id:78995 - New link: http://www.fenton.com/health-who-decides-2/
Learning from game design: 11 gambits for influencing user behaviour [http://architectures.danlockton.co.uk/2010/03/22/learning-from-game-design-11-gambits-for-influencing-user-behaviour/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ArchitecturesOfControlInDesign+%28Dan+Lockton+%3A+Design+with+Intent+%2F+Archi] - 2010-03-22 17:30:25 - public:weinreich behavior_change, design, gaming - 3 | id:78996 -
30 Top Objections to Social Media and How to Respond | Marketing Shindig [http://www.marketingshindig.com/2010/02/04/how-to-respond-to-the-most-overused-objections-in-using-social-media/] - 2010-03-10 10:34:11 - public:weinreich social_media - 1 | id:78997 -
