Transmedia Case Study: The Three Little Pigs

[http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/] - 2011-02-22 17:31:12 - public:weinreich

storytelling - 1 | id:78443 -

Devices by age for USA - Generations and their Gadgets

[http://transmediastoryteller.com/community/content/5/106] - 2011-02-22 08:05:36 - public:weinreich

mobile, target_audience, technology - 3 | id:78444 -

Gamification Encyclopedia | Game Mechanics Resource | Gamification.org

[http://gamification.org/wiki/Encyclopedia] - 2011-02-21 21:17:52 - public:weinreich

design, gaming - 2 | id:78445 -

What are the odds of...? [infographic] - Holy Kaw!

[http://holykaw.alltop.com/what-are-the-odds-of-infographic] - 2011-02-21 21:07:32 - public:weinreich

health_communication, quantitative - 2 | id:78446 -

Riva Greenberg: Why New York City's Public Service Announcement Is Bound To Fail

[http://www.huffingtonpost.com/riva-greenberg/nyc-public-service-announ_b_821658.html?ref=twitter&comm_ref=ge] - 2011-02-21 20:56:25 - public:weinreich

advertising, obesity, PSA, sample_campaigns - 4 | id:78447 -

34 Hot Tips on Increasing Facebook Followers (or Likes)

[http://bloombergmarketing.blogs.com/bloomberg_marketing/2011/02/in-2004-the-american-marketing-association-asked-me-if-i-would-develop-a-workshop-on-blogs-for-them-it-was-an-amazing-exper.html?utm_source=hootsuite&utm_medium=twitter] - 2011-02-21 16:34:08 - public:weinreich

social_network - 1 | id:78448 -

101 Ways to Use Twitter in Your Hospital | LPN to RN

[http://www.lpn-to-rn.net/blog/2009/101-ways-to-use-twitter-in-your-hospital/] - 2011-02-21 15:51:36 - public:weinreich

twitter - 1 | id:78449 -

Twitter Guide Book – How To, Tips and Instructions by Mashable

[http://mashable.com/guidebook/twitter/] - 2011-02-21 15:49:12 - public:weinreich

tutorial, twitter - 2 | id:78450 -

Conversation Agent: Why Start a Blog and 25 Tips to Make it Work

[http://www.conversationagent.com/2008/11/why-start-a-blog-and-25-tips-to-make-it-work.html] - 2011-02-21 15:39:42 - public:weinreich

blogging - 1 | id:78451 -

Where in Social Media are Young Teens?

[http://blog.ogilvypr.com/2011/02/where-in-social-media-are-young-teens/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+360DI+(Ogilvy+PR+360+Digital+Influence+Blog)] - 2011-02-21 14:58:08 - public:weinreich

social_media, youth - 2 | id:78452 -

Eight Simple Ways To Engage Your Facebook Fans In Three Minutes Or Less – The Nonprofit Facebook Guy

[http://www.nonprofitfacebookguy.com/#/eight-simple-ways-to-engage-your-facebook-fans-in-three-minutes-or-less/] - 2011-02-20 23:53:35 - public:weinreich

social_network - 1 | id:78453 -

Blogs Wane as the Young Drift to Sites Like Twitter - NYTimes.com

[http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1&hp] - 2011-02-20 21:17:24 - public:weinreich

blogging, social_network, target_audience, twitter, youth - 5 | id:78454 -

If it’s too hard to change people, change their environment!

[http://www.nonprofitmarketingblog.com/comments/if_its_too_hard_to_change_people_change_their_environment/#comments] - 2011-02-20 21:12:57 - public:weinreich

behavior_change, environment - 2 | id:78455 -

Four Flavors of Freemium - Thoughts - Rocrastination

[http://www.rocrastination.com/thoughts/2010/11/30/four-flavors-of-freemium.html] - 2011-02-20 21:08:12 - public:weinreich

price - 1 | id:78456 -

50 top guerrilla marketing campaigns | A Small Job - Live Communication

[http://www.asmalljob.com/blog/guerrilla-marketing/50-top-guerrilla-marketing-campaigns/] - 2011-02-20 21:02:16 - public:weinreich

advertising, creativity, sample_campaigns - 3 | id:78457 -

4 Lessons from Gaming in a Corporate Context | Institute For The Future

[http://www.iftf.org/node/3770] - 2011-02-20 13:12:40 - public:weinreich

gaming - 1 | id:78458 -

The Transmedia Hierarchy of Needs | PERSONALIZE MEDIA

[http://www.personalizemedia.com/the-transmedia-heirarcy-of-needs/] - 2011-02-18 09:21:43 - public:weinreich

storytelling, target_audience, theory - 3 | id:78459 -

Building Character: A Checklist – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

[http://niemanstoryboard.us/2004/10/15/building-character-a-checklist/] - 2011-02-17 22:32:52 - public:weinreich

storytelling - 1 | id:78460 -

14 Tips for Building Character – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

[http://niemanstoryboard.us/2005/06/01/14-tips-for-building-character/] - 2011-02-17 22:31:30 - public:weinreich

storytelling - 1 | id:78461 -

Why Most Facebook Marketing Doesn't Work

[http://www.readwriteweb.com/archives/why_most_facebook_marketing_doesnt_work.php] - 2011-02-17 20:16:25 - public:weinreich

social_network - 1 | id:78462 -

DraftFCB series of videos on behavioral economics for marketers

[http://www.youtube.com/user/johnxkenny#p/a] - 2011-02-17 15:52:58 - public:weinreich

behavior_change, design, marketing - 3 | id:78463 -

What ‘The Simpsons’ could teach us about global warming | Grist

[http://www.grist.org/article/2011-02-11-what-the-simpsons-could-teach-us-about-global-warming] - 2011-02-17 15:30:03 - public:weinreich

entertainment_education, environment - 2 | id:78464 -

The Role of Visuals in Communicating Health to Low Literate Adults (see p.40) (pdf)

[http://www.ncsall.net/fileadmin/resources/fob/2008/fob_9b.pdf] - 2011-02-16 16:15:19 - public:weinreich

filetype:pdf, graphic_design, health_communication, media:document - 4 | id:78465 -

transmedia-activism.com

[http://transmedia-activism.com/] - 2011-02-16 12:13:59 - public:weinreich

social_change, storytelling, theory - 3 | id:78466 -

Transmedia Storytelling: The Reemergence of Fundamentals | Psychology Today

[http://www.psychologytoday.com/blog/positively-media/201101/transmedia-storytelling-the-reemergence-fundamentals] - 2011-02-16 11:49:59 - public:weinreich

social_change, storytelling - 2 | id:78467 -

Who Likes What: Social Media By Demographic

[http://blog.kissmetrics.com/social-media-by-demographic/?wide=1] - 2011-02-15 15:13:38 - public:weinreich

social_media, social_network - 2 | id:78468 -

Social hacking « Blog Archive « Dan Ariely

[http://danariely.com/2011/01/20/social-hacking/] - 2011-02-15 14:13:41 - public:weinreich

behavior_change, obesity, research - 3 | id:78469 -

Service-Dominant Logic: An Introduction (pdf)

[http://www.sdlogic.net/Introduction_Germany_2009.pdf] - 2011-02-14 22:06:25 - public:weinreich

filetype:pdf, marketing, media:document, product, theory - 5 | id:78470 -

Culturally Appropriate Storytelling to Improve Blood Pressure — Ann Intern Med

[http://www.annals.org/content/154/2/77.full.pdf+html] - 2011-02-14 21:18:39 - public:weinreich

campaign_effects, evaluation, health_communication, storytelling - 4 | id:78471 -

Patient Stories May Improve Health - NYTimes.com

[http://www.nytimes.com/2011/02/10/health/views/10chen.html?_r=1] - 2011-02-14 21:10:31 - public:weinreich

campaign_effects, evaluation, health_communication, storytelling - 4 | id:78472 -

Twitter is Character Building.

[http://jurassicparkslope.blogspot.com/2011/02/twitter-is-character-building.html] - 2011-02-14 20:56:50 - public:weinreich

storytelling, twitter - 2 | id:78473 -

Tribeca Film Institute & Ford Foundation Partner for $750,000 Fund - indieWIRE

[http://www.indiewire.com/article/tribeca_film_institute_ford_foundation_partner_for_75000_fund/] - 2011-02-14 19:43:22 - public:weinreich

entertainment_education, social_change, storytelling - 3 | id:78474 -

Oh Snap! New Baby Carrot Campaign Mimics Junk Food - ABC News

[http://abcnews.go.com/Business/wirestory?id=11541192&page=1] - 2011-02-14 19:30:24 - public:weinreich

nutrition, product - 2 | id:78475 -

New link: http://abcnews.go.com/US/baby-carrots-snack-food/story?id=15533622

The No Twinkie Database!

[http://www.designersnotebook.com/Design_Resources/No_Twinkie_Database/no_twinkie_database.htm] - 2011-02-14 13:06:27 - public:weinreich

gaming - 1 | id:78476 -

An Overview of Using Electronic Games for Health Purposes (pdf)

[https://www.msu.edu/~pengwei/Peng&Liu_An%20Overview%20of%20Using%20Electronic%20Games%20for%20Health%20Purposes.pdf] - 2011-02-14 09:56:19 - public:weinreich

filetype:pdf, gaming, media:document - 3 | id:78477 -

3 billion hours gaming a week: Is it worth it?

[http://www.slideshare.net/avantgame/3-billion-hours-gaming-a-week-is-it-worth-it] - 2011-02-13 21:32:03 - public:weinreich

gaming - 1 | id:78478 -

Monterey Bay Aquarium’s Integrated Mobile Strategy | Beth’s Blog

[http://www.bethkanter.org/mobile-strategy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29&utm_content=Bloglines] - 2011-02-12 22:22:23 - public:weinreich

mobile, sample_campaigns - 2 | id:78479 -

‘Bar Karma’ on Current TV Lets Viewers Take Charge - NYTimes.com

[http://www.nytimes.com/2011/02/11/arts/television/11karma.html] - 2011-02-11 12:06:20 - public:weinreich

cgm, storytelling - 2 | id:78480 -

Persuasion in Design | UX Magazine

[http://uxmag.com/design/persuasion-in-design] - 2011-02-11 10:03:29 - public:weinreich

behavior_change, design - 2 | id:78481 -

Playing for Real: Video Games and Stories for Health-Related Behavior Change

[http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2189579/?tool=pubmed] - 2011-02-11 10:01:13 - public:weinreich

behavior_change, gaming, health_communication - 3 | id:78482 -

Text4Baby After One Year: Low Penetration, Slowing Signups | DataDyne.org

[http://datadyne.org/govttech4] - 2011-02-10 19:45:00 - public:weinreich

health_communication, mobile - 2 | id:78483 -

Boguski, Berman Define the Goody-Gaga Effect in Harvard Speech on Medical Internet | Celebrity Diagnosis

[http://www.celebritydiagnosis.com/2011/02/boguski-berman-define-the-goody-gaga-effect-in-harvard-speech-on-medical-internet/] - 2011-02-10 14:37:43 - public:weinreich

entertainment_education, health_communication, online_marketing - 3 | id:78484 -

What makes a nonprofit ad stupid? | SOFII

[http://www.sofii.org/node/595] - 2011-02-09 22:20:07 - public:weinreich

advertising, sample_campaigns - 2 | id:78485 -

The Fantabulous Lists of Social Media Case Studies | Social Media Today

[http://socialmediatoday.com/igiedrius/268023/fantabulous-lists-social-media-case-studies?utm_source=feedburner] - 2011-02-09 22:09:46 - public:weinreich

sample_campaigns, social_media - 2 | id:78486 -

2011 CalFresh Forum

[http://www.cfpa.net/2011CalFreshForum/] - 2011-02-09 22:05:44 - public:weinreich

branding, government - 2 | id:78487 -

I Love Trees! The HU Alternate Reality Game to Debut at PETE&C

[http://www.harrisburgu.net/news/article.php?id=743] - 2011-02-09 10:36:21 - public:weinreich

gaming, storytelling - 2 | id:78488 -

15andfalling

[http://15andfalling.ca/] - 2011-02-08 08:38:43 - public:weinreich

social_norms, tobacco, youth - 3 | id:78489 -

Meta Analysis of the Health Beliefs Model – Boom!

[http://healthyinfluence.com/wordpress/2011/01/15/meta-analysis-of-the-health-beliefs-model-boom/] - 2011-02-07 16:34:15 - public:weinreich

behavior_change, theory - 2 | id:78490 -

Netnography - Insights2.0 derived from Online-Communities

[http://www.slideshare.net/netnoblography/netnography-insights20-derived-from-onlinecommunities] - 2011-02-07 09:51:09 - public:weinreich

qualitative, research, social_media - 3 | id:78491 -

NETNOGRAPHY vs. Web Monitoring = “Qual. VS Quant. ?”

[http://www.slideshare.net/netnoblography/netnocamp-slideshare-send] - 2011-02-07 09:45:37 - public:weinreich

qualitative, research, social_media - 3 | id:78492 -

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