Why Most Facebook Marketing Doesn't Work

[http://www.readwriteweb.com/archives/why_most_facebook_marketing_doesnt_work.php] - 2011-02-17 20:16:25 - public:weinreich

social_network - 1 | id:78462 -

DraftFCB series of videos on behavioral economics for marketers

[http://www.youtube.com/user/johnxkenny#p/a] - 2011-02-17 15:52:58 - public:weinreich

behavior_change, design, marketing - 3 | id:78463 -

What ‘The Simpsons’ could teach us about global warming | Grist

[http://www.grist.org/article/2011-02-11-what-the-simpsons-could-teach-us-about-global-warming] - 2011-02-17 15:30:03 - public:weinreich

entertainment_education, environment - 2 | id:78464 -

The Role of Visuals in Communicating Health to Low Literate Adults (see p.40) (pdf)

[http://www.ncsall.net/fileadmin/resources/fob/2008/fob_9b.pdf] - 2011-02-16 16:15:19 - public:weinreich

filetype:pdf, graphic_design, health_communication, media:document - 4 | id:78465 -

transmedia-activism.com

[http://transmedia-activism.com/] - 2011-02-16 12:13:59 - public:weinreich

social_change, storytelling, theory - 3 | id:78466 -

Transmedia Storytelling: The Reemergence of Fundamentals | Psychology Today

[http://www.psychologytoday.com/blog/positively-media/201101/transmedia-storytelling-the-reemergence-fundamentals] - 2011-02-16 11:49:59 - public:weinreich

social_change, storytelling - 2 | id:78467 -

Who Likes What: Social Media By Demographic

[http://blog.kissmetrics.com/social-media-by-demographic/?wide=1] - 2011-02-15 15:13:38 - public:weinreich

social_media, social_network - 2 | id:78468 -

Social hacking « Blog Archive « Dan Ariely

[http://danariely.com/2011/01/20/social-hacking/] - 2011-02-15 14:13:41 - public:weinreich

behavior_change, obesity, research - 3 | id:78469 -

Service-Dominant Logic: An Introduction (pdf)

[http://www.sdlogic.net/Introduction_Germany_2009.pdf] - 2011-02-14 22:06:25 - public:weinreich

filetype:pdf, marketing, media:document, product, theory - 5 | id:78470 -

Culturally Appropriate Storytelling to Improve Blood Pressure — Ann Intern Med

[http://www.annals.org/content/154/2/77.full.pdf+html] - 2011-02-14 21:18:39 - public:weinreich

campaign_effects, evaluation, health_communication, storytelling - 4 | id:78471 -

Patient Stories May Improve Health - NYTimes.com

[http://www.nytimes.com/2011/02/10/health/views/10chen.html?_r=1] - 2011-02-14 21:10:31 - public:weinreich

campaign_effects, evaluation, health_communication, storytelling - 4 | id:78472 -

Twitter is Character Building.

[http://jurassicparkslope.blogspot.com/2011/02/twitter-is-character-building.html] - 2011-02-14 20:56:50 - public:weinreich

storytelling, twitter - 2 | id:78473 -

Tribeca Film Institute & Ford Foundation Partner for $750,000 Fund - indieWIRE

[http://www.indiewire.com/article/tribeca_film_institute_ford_foundation_partner_for_75000_fund/] - 2011-02-14 19:43:22 - public:weinreich

entertainment_education, social_change, storytelling - 3 | id:78474 -

Oh Snap! New Baby Carrot Campaign Mimics Junk Food - ABC News

[http://abcnews.go.com/Business/wirestory?id=11541192&page=1] - 2011-02-14 19:30:24 - public:weinreich

nutrition, product - 2 | id:78475 -

New link: http://abcnews.go.com/US/baby-carrots-snack-food/story?id=15533622

The No Twinkie Database!

[http://www.designersnotebook.com/Design_Resources/No_Twinkie_Database/no_twinkie_database.htm] - 2011-02-14 13:06:27 - public:weinreich

gaming - 1 | id:78476 -

An Overview of Using Electronic Games for Health Purposes (pdf)

[https://www.msu.edu/~pengwei/Peng&Liu_An%20Overview%20of%20Using%20Electronic%20Games%20for%20Health%20Purposes.pdf] - 2011-02-14 09:56:19 - public:weinreich

filetype:pdf, gaming, media:document - 3 | id:78477 -

3 billion hours gaming a week: Is it worth it?

[http://www.slideshare.net/avantgame/3-billion-hours-gaming-a-week-is-it-worth-it] - 2011-02-13 21:32:03 - public:weinreich

gaming - 1 | id:78478 -

Monterey Bay Aquarium’s Integrated Mobile Strategy | Beth’s Blog

[http://www.bethkanter.org/mobile-strategy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29&utm_content=Bloglines] - 2011-02-12 22:22:23 - public:weinreich

mobile, sample_campaigns - 2 | id:78479 -

‘Bar Karma’ on Current TV Lets Viewers Take Charge - NYTimes.com

[http://www.nytimes.com/2011/02/11/arts/television/11karma.html] - 2011-02-11 12:06:20 - public:weinreich

cgm, storytelling - 2 | id:78480 -

Persuasion in Design | UX Magazine

[http://uxmag.com/design/persuasion-in-design] - 2011-02-11 10:03:29 - public:weinreich

behavior_change, design - 2 | id:78481 -

Playing for Real: Video Games and Stories for Health-Related Behavior Change

[http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2189579/?tool=pubmed] - 2011-02-11 10:01:13 - public:weinreich

behavior_change, gaming, health_communication - 3 | id:78482 -

Text4Baby After One Year: Low Penetration, Slowing Signups | DataDyne.org

[http://datadyne.org/govttech4] - 2011-02-10 19:45:00 - public:weinreich

health_communication, mobile - 2 | id:78483 -

Boguski, Berman Define the Goody-Gaga Effect in Harvard Speech on Medical Internet | Celebrity Diagnosis

[http://www.celebritydiagnosis.com/2011/02/boguski-berman-define-the-goody-gaga-effect-in-harvard-speech-on-medical-internet/] - 2011-02-10 14:37:43 - public:weinreich

entertainment_education, health_communication, online_marketing - 3 | id:78484 -

What makes a nonprofit ad stupid? | SOFII

[http://www.sofii.org/node/595] - 2011-02-09 22:20:07 - public:weinreich

advertising, sample_campaigns - 2 | id:78485 -

The Fantabulous Lists of Social Media Case Studies | Social Media Today

[http://socialmediatoday.com/igiedrius/268023/fantabulous-lists-social-media-case-studies?utm_source=feedburner] - 2011-02-09 22:09:46 - public:weinreich

sample_campaigns, social_media - 2 | id:78486 -

2011 CalFresh Forum

[http://www.cfpa.net/2011CalFreshForum/] - 2011-02-09 22:05:44 - public:weinreich

branding, government - 2 | id:78487 -

I Love Trees! The HU Alternate Reality Game to Debut at PETE&C

[http://www.harrisburgu.net/news/article.php?id=743] - 2011-02-09 10:36:21 - public:weinreich

gaming, storytelling - 2 | id:78488 -

15andfalling

[http://15andfalling.ca/] - 2011-02-08 08:38:43 - public:weinreich

social_norms, tobacco, youth - 3 | id:78489 -

Meta Analysis of the Health Beliefs Model – Boom!

[http://healthyinfluence.com/wordpress/2011/01/15/meta-analysis-of-the-health-beliefs-model-boom/] - 2011-02-07 16:34:15 - public:weinreich

behavior_change, theory - 2 | id:78490 -

Netnography - Insights2.0 derived from Online-Communities

[http://www.slideshare.net/netnoblography/netnography-insights20-derived-from-onlinecommunities] - 2011-02-07 09:51:09 - public:weinreich

qualitative, research, social_media - 3 | id:78491 -

NETNOGRAPHY vs. Web Monitoring = “Qual. VS Quant. ?”

[http://www.slideshare.net/netnoblography/netnocamp-slideshare-send] - 2011-02-07 09:45:37 - public:weinreich

qualitative, research, social_media - 3 | id:78492 -

Blogging Innovation » Step by Step Guide to Brainstorming

[http://www.business-strategy-innovation.com/wordpress/2011/02/step-by-step-guide-to-brainstorming/] - 2011-02-07 09:41:07 - public:weinreich

creativity - 1 | id:78493 -

Nudging May Not Work in Health Arena | Smart Journalism. Real Solutions. Miller-McCune.

[http://www.miller-mccune.com/politics/i-gave-it-a-nudge-but-it-wont-budge-27816/] - 2011-02-07 08:33:03 - public:weinreich

behavior_change, design - 2 | id:78494 -

Ethnography in Industry: Objectives? | UX Magazine

[http://www.uxmag.com/strategy/ethnography-in-industry-objectives] - 2011-02-07 08:27:36 - public:weinreich

design, qualitative, research - 3 | id:78495 -

How to write Film Logline Concept Premise How to test your movie idea

[http://www.crackingyarns.com.au/2010/03/25/the-most-important-27-words-a-screenwriter-will-ever-write/] - 2011-02-06 22:26:47 - public:weinreich

creativity, storytelling - 2 | id:78496 -

The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution

[http://www.thecommunityguide.org/healthcommunication/campaigns.html] - 2011-02-06 22:20:25 - public:weinreich

campaign_effects, evaluation, health_communication, product, social_marketing - 5 | id:78497 -

Twenty strategic questions to ask when developing a social marketing programme

[http://www.scribd.com/doc/47720674/Twenty-strategic-questions-to-ask-when-developing-a-social-marketing-programme] - 2011-02-03 21:49:09 - public:weinreich

social_marketing - 1 | id:78498 -

15 Point Checklist for Assessing Social Marketing Interventions

[http://www.scribd.com/doc/47720809/15-Point-Checklist-for-Assessing-Social-Marketing-Interventions] - 2011-02-03 21:47:31 - public:weinreich

social_marketing - 1 | id:78499 -

Behaviour Change & Social Marketing: A Check List for CEOs

[http://www.scribd.com/doc/47881092/Behaviour-Change-Social-Marketing-A-Check-List-for-CEOs] - 2011-02-03 21:46:29 - public:weinreich

behavior_change, social_marketing - 2 | id:78500 -

The Little Blue Book of Social Marketing Models

[http://www.scribd.com/doc/47964978/The-Little-Blue-Book-of-Social-Marketing-Models] - 2011-02-03 21:45:05 - public:weinreich

social_marketing, theory - 2 | id:78501 -

This is Service Design Thinking - Customer Journey Canvas (pdf)

[http://files.thisisservicedesignthinking.com/tisdt_cujoca.pdf] - 2011-02-03 21:15:35 - public:weinreich

design, filetype:pdf, media:document - 3 | id:78502 -

Tapping our powers of persuasion

[http://www.apa.org/monitor/2011/02/persuasion.aspx] - 2011-02-03 21:02:48 - public:weinreich

behavior_change, environment - 2 | id:78503 -

How We Use Our Phones

[http://www.chrisbrogan.com/cellphones/] - 2011-02-03 20:56:46 - public:weinreich

mobile - 1 | id:78504 -

Gaming For Good: The Gamification of Social Change | Green Marketing TV

[http://www.greenmarketing.tv/2010/12/31/gaming-for-good-the-gamefication-of-social-change/] - 2011-02-03 20:54:28 - public:weinreich

behavior_change, gaming - 2 | id:78505 -

Compelling Facebook Fan Pages

[http://www.chrisbrogan.com/compelling-facebook-fan-pages/] - 2011-02-03 20:49:51 - public:weinreich

graphic_design, social_network - 2 | id:78506 -

Literature review on the Effectiveness of the Use of Social Media

[http://www.ncceh.ca/en/node/9534] - 2011-02-03 20:42:24 - public:weinreich

campaign_effects, evaluation, health_communication, social_media - 4 | id:78507 -

Encyclopedia of Usability, HCI, and more

[http://www.interaction-design.org/encyclopedia/] - 2011-02-03 20:36:12 - public:weinreich

design - 1 | id:78508 -

Angry Birds: 2010 best serious game award!

[http://experiencecurve.com/archives/angry-birds-2010-best-serious-game-award?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+experiencecurve+%28customer+experience%2C+marketing%2C+%26+social+media+strategy%29&utm_content=Twitter] - 2011-02-03 19:41:23 - public:weinreich

gaming - 1 | id:78509 -

‘Video Games Are Like Smoking and Lung Cancer’ and Other Urban Legends in the Violent Video Game Debate

[http://bcis.pacificu.edu/journal/article.php?id=761] - 2011-02-03 12:25:13 - public:weinreich

gaming - 1 | id:78510 -

Get Me Writing» Interactive Fiction

[http://www.getmewriting.com/category/interactive-fiction/] - 2011-02-01 20:01:22 - public:weinreich

creativity, storytelling - 2 | id:78511 -

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