“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.

Wondering how big, small, tall, long, fast, heavy, or old something is? The Measure of Things is a tool to help you understand physical quantites in terms of things you (or your audience, or your readers) are already familiar with. Need a metaphor to emphasize a written measurement? Try including a comparison to the size of a whale, or the height of the Empire State Building, or the area of a tennis court. Need to understand how big a metric or English unit really is? Try comparing it to real, tangible objects.

Life experiences are significant events or transitions that often require interactions and touchpoints with multiple Federal agencies and even levels of government. Too often, people have to navigate a tangled web of government websites, offices, and phone numbers to access the services they depend on. Government needs to better meet people where they are and be responsive to how they navigate these moments. The “life experience” organizing framework requires a new model of the Federal delivery system working together—within agencies, across agencies, even across levels of government — driven by customer (“human-centered design”) research, rather than within bureaucratic silos and pre-conceived solutions, to solve problems. Below are the Life Experiences that have been designated for collective government-wide improvement efforts.

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.

Public Health Communications Collaborative

One of the main goals of the project was to develop a model (presented below) that NFPs can use to structure and execute their social media outreach campaigns. The resulting model is an extension of the previous work in this area by the Initiative of Georgetown University Center for Social Impact Communication and the Meyer Foundation. The model rests on five strategic pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Social Awareness.

Advertising professionals’ view of what makes a good ad is not only biased, it’s usually wrong, as their reaction to Tourism Australia’s last campaign shows.

One of the exciting promises of web3 is the idea of decentralized networks, so that one decision maker can’t necessarily take down a platform used by hundreds or thousands, alone. But how do you build that network? How does that fit with your business model? Your marketing goals? If you’re a creator, why would you spend the time developing a corner of this new internet just for your project’s fanbase? While social media platforms will persist, there’s a layer that has always separated successful, memorable projects from one-hit wonders: fan communities.

Here is an interesting way to visualize how to design for behavior using the COM-B Model and the Behavior Change Wheel If you don't know the Behavior Change Wheel, it is a framework developed by Susan Michie, Robert West and colleagues at UCL It is comprised of 19 different behavior change frameworks. At the center sits The COM-B Model: COM-B is used to look for the barriers or enablers to a behavior Capability (both physical and psychological) Opportuntity (both physical and social) Motivation (both reflective and automatic) It is a powerful way to analyze what may be stopping your customers or employees or even yourself of making the choices you already wanted to do. Outside the COM-B model (center of the wheel) sit the Intervention Types - which can include Education, Incentivization, and Training. As for the example here used in diabetes prevention design: The wheel has been filled with interventions and ways to deliver the intervention in this example. (I may have done it a bit different, but still a good representation) It looks at the Patient level - to Increase the patient's awareness of pre-diabetes It looks at Provider's Level - Improve communication skills, and teachable moments at diagnosis It looks at System Level - Invitation by physicians as well as social marketing. This of course is a small example of how the model could help you go from challenge to outcome.

Improve Adherence to Health Tech. Solutions The Adherence Canvas is a tool to guide and measure the consideration of adherence to improve it during the design and development of medical technology.

Miro whiteboard based on BCTTv1 - 93 BCTs

Implementing new practices requires changes in the behaviour of relevant actors, and this is facilitated by understanding of the determinants of current and desired behaviours. The Theoretical Domains Framework (TDF) was developed by a collaboration of behavioural scientists and implementation researchers who identified theories relevant to implementation and grouped constructs from these theories into domains. The collaboration aimed to provide a comprehensive, theory-informed approach to identify determinants of behaviour. The first version was published in 2005, and a subsequent version following a validation exercise was published in 2012. This guide offers practical guidance for those who wish to apply the TDF to assess implementation problems and support intervention design. It presents a brief rationale for using a theoretical approach to investigate and address implementation problems, summarises the TDF and its development, and describes how to apply the TDF to achieve implementation objectives. Examples from the implementation research literature are presented to illustrate relevant methods and practical considerations.

Robert Meza Miro boards compiled in one place

M. Bilal Akbar1 · Elizabeth Barnes

Evidence and Action Towards Safe and Nutritious Food (EatSafe) is looking to positively impact behavior around food safety practices in traditional markets around the world. As part of the program, Story Sourcing uses journalistic techniques to uncover stories and anecdotes from daily life that sheds light on people's motivations, fears, and aspirations. These stories, in turn, help guide the design and development of EatSafe food safety interventions. EatSafe previously conducted this work at traditional markets in Birnin Kebbi, Nigeria.

Hi, I'm Robert I hope this concept card is useful for you and helps you add a new tool to your toolbox. As someone who helps teams develop products, services and experiences, I did not see many open resources out there that combine behavioral science with other strategy and design processes, so I decided to take my experience and create frameworks and boards to share for free. If you have questions on the framework you can connect with me on Linkedin or see my website.

This is a collection of resources and advice aimed to make life easier for all graduates in behavioral science and related fields. Whether you are looking to find work in industry or contemplating a PhD, this guide has been created with the aim of providing you with all the answers. CONTENTS --------------------- I. Introduction Part 1: Entering the Workforce? 1. The Job Search 2. Job Listing Sites 3. Starting Your Career 4. Skills and Pathways into Behavioral Science Part 2: Going (Back) to School? 5. Choosing a Degree 6. Applying to Graduate School 7. Succeeding in Academia 8. Applying your Skills to Industry Part 3: Advice and Words of Encouragement II. Conclusions

Chapter 1|7 pages Introduction Abstract Size: 0.09 MB Chapter 2|38 pages Sequential Techniques Of Social Influence Abstract Size: 0.20 MB Chapter 3|19 pages Techniques Involving Egotistic and Self-Presentation Mechanisms Abstract Size: 0.13 MB Chapter 4|34 pages The Role of Wording the Request Abstract Size: 0.19 MB Chapter 5|34 pages Interaction Dynamics and the Surprise Factor Abstract Size: 0.36 MB Chapter 6|26 pages Techniques of Social Influence Using Mood and Emotion Abstract Size: 0.17 MB Chapter 7|10 pages A Few More Issues and Final Remarks Abstract

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

The Three Intrinsic Motivation Questions: Play, Purpose and Potential When someone comes to me for coaching, if they are at a big fork in the road, I’d suggest three questions. Each can help us to reflect on the three levers of intrinsic motivation. The diagram is a bit more convoluted than the original…but it reflects the complexity of life and the journey towards creating a life we love.. should you take on that new project? Yes…if it connects with your deepest sense of intrinsic motivation PLAY: WILL THIS PROJECT CREATE PURE JOY FOR ME, RIGHT NOW? PURPOSE: DOES THIS PROJECT CONNECT TO MY UNIQUE ZONE OF GENIUS OR MY BIGGEST, HAIRIEST, AUDACIOUS GOALS? POTENTIAL: WILL THIS PROJECT HELP CREATE A LIFE I LOVE?

An open source collection of Design Principles and methods.

Now a new study by researchers at The Ohio State University has taken this even further, discovering that people who become immersed in the fiction they read use the same part of the brain to think about fictional characters as they do to think about themselves.