How to Create a Fan Content Campaign in 7 Easy Steps Social Media Examiner
[http://www.socialmediaexaminer.com/how-to-run-a-successful-fan-content-campaign/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=New] - - public:weinreich
A breast cancer campaign targeted at Haredi women using posters in their neighborhoods
Excellent coverage of why health behavior change is so difficult and some of the most relevant theories (including Consumer Information Processing Model)