http://www.tirf.ca/publications/project_show.php?pid=80
The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.
We connect TV/film dealing with important issues to nonprofits working to spark social change. Call for Action! on set + real-world impact = AndACTION. A project of Spitfire Strategies.
Results of Social and Behavioral Sciences Team's Nudges
A breast cancer campaign targeted at Haredi women using posters in their neighborhoods