Proceedings of an e-mail discussion sponsored by the National Institute for Literacy - Health and Literacy Discussion List
Divides approaches out by direct service, social marketing/education, business/consumerism, policy advocacy (i.e., government and corporate), and politics (i.e., via elections).
Great list of examples from Have Fun • Do Good
Questions to ask before jumping into using social media in your own program
Complexity science seeks to understand how complex adaptive systems work the patterns of relationships within them, how they are sustained, how they self-organize and how outcomes emerge.
Good examples of effective use of MySpace
The results of a clinical study into exergaming using Dance Dance Revolution indicate that regular use of the game "improves arterial function in overweight children".
Great tips for any individual or organization on how to build their brand
A great description of how to get started
What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.
Graphic warnings on cigarette packs working, study says
A great guide to distilling scientific information for public consumption from Cognitive Daily
They differ by age and the way they use the device
Stephan Dahl gives some examples of advergames used for social marketing
The effect of health communication fear appeals on the body
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Are there any corporations from whom you would refuse funding?
There are many parallels between nonprofit and political marketing. Watch how the people with the money use their marketing dollars to get people engaged in the campaigns and voting for the candidates.
Rebranding Mondays as the day to get back on track with healthy behaviors
Great tips from Pamela Slim (and in the comments) on things to remember when working with people from other countries
"Much of the decrease is due to smoking cessation and improved detection and treatment of colorectal, breast and prostate cancers." Hooray for social marketing's role in this!
It surpassed antibiotics, the discovery of DNA, and anesthesia, which were among the top five milestones in the poll.
Point of purchase social marketing
Collected posts on the theme of Gatesgate (as dubbed, I believe, by Allison Fine) - the recent revelations that some of the Gates Foundation's investments run counter to its philanthropic work
Chris Anderson on PR 2.0 - using social media for public relations
How many of the brand fonts can you identify? Probably more than you'd care to admit. (via Another Limited Rebellion)
Intro to social marketing slide presentation by R. Craig Lefebvre
SEIN is an “open access” library of academic research, class notes, sample exams, etc., dedicated to the social and environmental impacts of business from the Aspen Institute's CasePlace.org.
A great list of marketing blogs to explore (and I'm in the top 50 - yeehaw!)
These organizations are winners because of their web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets.
The FBI hosted a workshop for screenwriters to help Hollywood portray the agency more realistically.
Trying to figure out how to present your information visually? This interactive chart will give you lots of ideas.
Quote: "Everywhere I go I see the phone as a cause of progress, creating economic development and social change."
Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.
Hosted at The Nonprofit Consultant Blog
Tara Hunt raves about a great service that makes it easier to use public transportation most of the time and forgo owning a car.
When Federal Health Experts Troubleshoot TV Medical Dramas, They Expect a Payback
Best and worst of cause marketing in 2006 according to Paul Jones of the Cause-Related Marketing blog
Teenage girls who frequently read magazine articles about dieting were more likely five years later to practice extreme weight-loss measures such as vomiting than girls who never read such articles.
On using the microfinance model to improve health care options for the poor (thanks to Mike Newton-Ward for the link)
Doctors in rural Wales are using YouTube to give health advice to patients. (via Micro Persuasion)
The San Francisco Dept of Public Health is considering how to proceed with their HIV/AIDS social marketing efforts. Critics have called for a two-year moratorium on such ads.
Sell items on eBay (regift your unwanted holiday presents?) and raise money for heart health through MIssionFish.
San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men (thanks to Fard Johnmar for the link)
"An online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it."
TV doctors may be fictional, but viewers still listen carefully to what they say
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
The Media Volunteer Project lets people from the nonprofit community share their own media contact information in exchange for access to everyone else's information.
Bob Belinoff brings social marketing into the digital age.
