Tapping The Entire Online Peer Influence Pyramid | Forrester Blogs

[http://blogs.forrester.com/interactive_marketing/2010/02/my-first-forrester-report-tapping-the-entire-online-peer-influence-pyramid.html] - 2010-04-27 14:05:19 - public:weinreich

social_network, word_of_mouth - 2 | id:78962 -

The State of Online Word of Mouth Marketing [STATS]

[http://mashable.com/2010/04/25/word-of-mouth-marketing-stats/] - 2010-04-26 15:50:30 - public:weinreich

social_media, word_of_mouth - 2 | id:78963 -

Changing Health and Wealth Behaviors with Analytics - The Conversation - Harvard Business Review

[http://blogs.hbr.org/cs/2010/04/changing_health_and_wealth_beh.html] - 2010-04-26 15:16:40 - public:weinreich

behavior_change, evaluation, research - 3 | id:78964 -

Making Change Happen: The Marketing Approach

[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - 2010-04-25 22:31:43 - public:weinreich

behavior_change, social_marketing, social_marketing_intro, strategy - 4 | id:78965 -

TRANSMEDIA, HOLLYWOOD: S/Telling the Story | UCLA School of Theater, Film and Television

[http://legacy.tft.ucla.edu/transmedia/index.cfm?action=movies] - 2010-04-25 13:30:21 - public:weinreich

media, storytelling - 2 | id:78966 -

Social Currency US Report 2010.pdf (application/pdf Object)

[http://www.context-digital.com/pdf/Vivaldi%20Partners%20Social%20Currency%20US%20Report%202010.pdf] - 2010-04-23 10:51:31 - public:weinreich

branding, filetype:pdf, media:document, word_of_mouth - 4 | id:78967 -

Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

[http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-web-analytics-demystified/] - 2010-04-22 21:05:53 - public:weinreich

evaluation, research, social_media - 3 | id:78968 -

Food Environment Atlas

[http://ers.usda.gov/FoodAtlas/] - 2010-04-22 17:21:57 - public:weinreich

environment, nutrition, obesity, quantitative - 4 | id:78969 -

Social Marketing: Academic Publication Outlets & Journal Quality - Stephan Dahl's Blog

[http://dahl.at/wordpress/2010/04/22/social-marketing-academic-publication-outlets-journal-quality/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+stdahl+%28stephan+dahl%29] - 2010-04-22 15:44:24 - public:weinreich

academia, publication - 2 | id:78970 -

The Formula for Effective Facebook Ads [REPORT]

[http://mashable.com/2010/04/20/nielsen-facebook-ad-report/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29] - 2010-04-21 22:19:56 - public:weinreich

advertising, social_network - 2 | id:78971 -

Whitepaper: Pitching to Bloggers - best practices (pdf)

[http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - 2010-04-21 10:50:31 - public:weinreich

blogging, filetype:pdf, how_to, media:document, public_relations, social_media - 6 | id:78972 -

behavior change and personal development facebook apps | The GoalTribe Blog

[http://www.goaltribe.com/blog/2010/behavior-change-and-personal-development-facebook-apps/] - 2010-04-21 10:24:07 - public:weinreich

behavior_change, social_network - 2 | id:78973 -

A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy

[https://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567?gp=1] - 2010-04-19 15:12:19 - public:weinreich

evaluation, research, word_of_mouth - 3 | id:78974 -

A Collection of Social Network Stats for 2010 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

[http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/] - 2010-04-18 20:46:01 - public:weinreich

social_media, social_network - 2 | id:78975 -

How Smartphones Are Changing Health Care for Consumers and Providers (pdf)

[http://www.chcf.org/documents/healthit/HowSmartphonesChangingHealthCare.pdf] - 2010-04-15 15:32:45 - public:weinreich

filetype:pdf, health_communication, media:document, mobile - 4 | id:78976 -

publication from CA Healthcare Fdn

Social Media Demographics: Who’s Using Which Sites? / Flowtown (@flowtown)

[http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites?display=wide] - 2010-04-13 17:09:19 - public:weinreich

social_media, social_network, target_audience - 3 | id:78977 -

Guiding Principles for UX Designers | UX Magazine

[http://www.uxmag.com/design/guiding-principles-for-ux-designers] - 2010-04-13 17:02:57 - public:weinreich

design, product - 2 | id:78978 -

Media Use Statistics - Resources on media habits of children

[http://www.frankwbaker.com/mediause.htm] - 2010-04-13 16:31:19 - public:weinreich

media, youth - 2 | id:78979 -

How to make a movement. Lessons learned from dancing guy. | Derek Sivers

[http://sivers.org/dance-lessons] - 2010-04-13 16:26:11 - public:weinreich

social_change, strategy - 2 | id:78980 -

Health Games Research

[http://www.healthgamesresearch.org/] - 2010-04-13 14:15:50 - public:weinreich

campaign_effects, evaluation, gaming - 3 | id:78981 -

RWJF site + games research database

Five must-read mobile health reports | mobihealthnews

[http://mobihealthnews.com/7252/five-must-read-mobile-health-reports/] - 2010-04-13 14:09:15 - public:weinreich

mobile - 1 | id:78982 -

Story2.OH: Defining Transmedia

[http://story2oh.com/2010/4/12/defining-transmedia] - 2010-04-12 08:52:24 - public:weinreich

storytelling - 1 | id:78983 -

Top 10 Augmented Reality Examples | NY Digital Lab

[http://nydigitallab.ogilvy.com/2010/03/24/top-10-augmented-reality-examples/] - 2010-04-12 00:01:31 - public:weinreich

online_marketing, technology - 2 | id:78984 -

Can a Game Save the World? | Mssv

[http://mssv.net/2010/03/09/can-a-game-save-the-world/] - 2010-04-11 00:41:39 - public:weinreich

gaming, social_change - 2 | id:78985 -

10 Key Engagement Metrics to Track

[http://www.radian6.com/blog/2010/03/10-key-engagement-metrics-to-track/?WT.mc_id=nl040710] - 2010-04-08 01:24:23 - public:weinreich

evaluation, social_media - 2 | id:78986 -

NBC Shows Send Signals to Recycle, Exercise and Eat Right - WSJ.com

[http://online.wsj.com/article/SB10001424052702304364904575166581279549318.html?mod=WSJ_hp_editorsPicks] - 2010-04-07 11:07:00 - public:weinreich

entertainment_education - 1 | id:78987 -

An Infographic is Worth a Thousand Words: The Power of Data Visualization

[http://blog.pathoftheblueeye.com/2010/03/31/an-infographic-is-worth-a-thousand-words-the-power-of-data-visualization/?awesm=pbeye.info_3H6&utm_medium=pbeye.info-twitter&utm_source=twitter.com&utm_content=bookmarklet-twitter] - 2010-04-01 09:33:58 - public:weinreich

graphic_design, health_communication - 2 | id:78988 -

Five Rules of Brand Ambassadorship | ComPRehension

[http://comprehension.prsa.org/?p=1541] - 2010-03-24 10:37:21 - public:weinreich

branding, strategy, target_audience, word_of_mouth - 4 | id:78989 -

Paid Social Media Listening Tools | Creative Traction

[http://www.creativetraction.com/2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide/] - 2010-03-24 10:29:29 - public:weinreich

evaluation, research, social_media - 3 | id:78990 -

Chronic Disease and the Internet | Pew Research Center's Internet & American Life Project

[http://pewinternet.org/Reports/2010/Chronic-Disease.aspx] - 2010-03-24 10:26:56 - public:weinreich

chronic_disease, target_audience, technology - 3 | id:78991 -

Tweets from the Department of Health & Human Services (HHS)

[http://www.hhstweets.com/] - 2010-03-23 17:45:25 - public:weinreich

government, twitter - 2 | id:78992 -

Too crunched for social media? Use it to save time.

[http://blog.holtz.com/index.php/too_crunched_for_social_media_use_it_to_save_time/] - 2010-03-23 17:41:39 - public:weinreich

social_media - 1 | id:78993 -

Choose Your Own Twitter Adventure

[http://twitter.com/peretti/status/10731245477] - 2010-03-22 17:56:48 - public:weinreich

gaming, storytelling, twitter - 3 | id:78994 -

She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)

[http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - 2010-03-22 17:40:55 - public:weinreich

filetype:pdf, how_to, media:document, strategy, target_audience - 5 | id:78995 -

New link: http://www.fenton.com/health-who-decides-2/

Learning from game design: 11 gambits for influencing user behaviour

[http://architectures.danlockton.co.uk/2010/03/22/learning-from-game-design-11-gambits-for-influencing-user-behaviour/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ArchitecturesOfControlInDesign+%28Dan+Lockton+%3A+Design+with+Intent+%2F+Archi] - 2010-03-22 17:30:25 - public:weinreich

behavior_change, design, gaming - 3 | id:78996 -

30 Top Objections to Social Media and How to Respond | Marketing Shindig

[http://www.marketingshindig.com/2010/02/04/how-to-respond-to-the-most-overused-objections-in-using-social-media/] - 2010-03-10 10:34:11 - public:weinreich

social_media - 1 | id:78997 -

8 Great Public Health Campaigns Using Social Media - General News

[http://ohmygov.com/blogs/general_news/archive/2010/01/28/8-great-public-health-campaigns-using-social-media.aspx] - 2010-03-10 10:31:36 - public:weinreich

health_communication, sample_campaigns, social_media - 3 | id:78998 -

How to Better Engage Facebook Fan Page ‘Fans’ | Social Media Examiner

[http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan-page-fans/] - 2010-03-10 10:30:35 - public:weinreich

social_media - 1 | id:78999 -

How to set up an SMS campaign system | Socialbrite

[http://www.socialbrite.org/2010/02/23/how-to-set-up-an-sms-campaign-system/] - 2010-03-10 10:29:33 - public:weinreich

mobile - 1 | id:79000 -

Design Thinking - Special Report - MIT Sloan Management Review

[http://sloanreview.mit.edu/special-report/design-thinking/] - 2010-03-09 21:04:49 - public:weinreich

design - 1 | id:79001 -

Ribbon Hero turns learning Office into a game

[http://lostgarden.com/2010/01/ribbon-hero-turns-learning-office-into.html] - 2010-03-09 20:18:23 - public:weinreich

design, gaming - 2 | id:79002 -

Pedestrian Flags - product approach

[http://www.ci.kirkland.wa.us/depart/Public_Works/Transportation___Streets/Pedestrian_Flags_-_FAQs.htm] - 2010-03-09 00:39:27 - public:weinreich

place, product, sample_campaigns - 3 | id:79003 -

http://www.kirklandwa.gov/depart/Public_Works/Transportation_and_Traffic/Pedestrian_Flags_-_FAQs.htm

Smart Chart - Nonprofit communications planner

[http://www.smartchart.org/] - 2010-03-07 23:39:59 - public:weinreich

evaluation, health_communication, strategy - 3 | id:79004 -

The Social Media Cheat Sheet

[http://thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/] - 2010-03-07 19:48:09 - public:weinreich

social_media, social_network, strategy - 3 | id:79005 -

Understanding the 12 major application clusters in mobile health (mHealth)

[http://www.healthcareguy.com/2010/03/04/understanding-the-12-major-application-clusters-in-mobile-health-mhealth/] - 2010-03-07 15:28:15 - public:weinreich

health_communication, mobile - 2 | id:79006 -

Ten rules for writing fiction(part two) | Books | guardian.co.uk

[http://www.guardian.co.uk/books/2010/feb/20/10-rules-for-writing-fiction-part-two] - 2010-03-07 02:46:12 - public:weinreich

creativity, storytelling - 2 | id:79007 -

Ten rules for writing fiction | Books | guardian.co.uk

[http://www.guardian.co.uk/books/2010/feb/20/ten-rules-for-writing-fiction-part-one] - 2010-03-07 02:45:33 - public:weinreich

creativity, storytelling - 2 | id:79008 -

The Creative Workshop: Mobile Marketing Checklist

[http://mannyju.blogspot.com/2009/08/mobile-marketing-checklist.html] - 2010-03-07 01:22:55 - public:weinreich

how_to, mobile - 2 | id:79009 -

Overcoming Creative Block

[http://blog.iso50.com/2010/02/10/overcoming-creative-block/] - 2010-03-07 00:15:12 - public:weinreich

creativity - 1 | id:79010 -

Overview (Transmedia Resources)

[http://sites.google.com/site/transmediaresources/] - 2010-03-04 15:32:13 - public:weinreich

storytelling - 1 | id:79011 -

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