Video Games Modifying Behavior Towards Good | Fast Company

[http://www.fastcompany.com/1669932/behavioral-videogames?partner=homepage_newsletter] - 2010-07-14 21:47:47 - public:weinreich

behavior_change, gaming - 2 | id:78898 -

Brand Camp: brand archetypes

[http://www.tomfishburne.com/tomfishburne/2010/07/brand-archetypes.html] - 2010-07-13 11:32:08 - public:weinreich

branding, marketing - 2 | id:78899 -

Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories

[http://www.scribd.com/doc/34217746/Shattering-the-Fourth-Wall-with-Social-Media-How-the-Future-Will-Tell-Stories] - 2010-07-12 12:09:15 - public:weinreich

social_media, storytelling - 2 | id:78900 -

Confessions of an Aca/Fan: Archives: Transmedia Storytelling 101

[http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html] - 2010-07-11 14:25:30 - public:weinreich

storytelling - 1 | id:78901 -

Becoming a Successful Principal Investigator - Do Your Job Better - The Chronicle of Higher Education

[http://chronicle.com/article/Becoming-a-Successful/66133/] - 2010-07-08 23:47:37 - public:weinreich

management, research - 2 | id:78902 -

Transmedia Storytelling: Getting Started « Culture Hacker

[http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/] - 2010-07-07 14:34:22 - public:weinreich

storytelling - 1 | id:78903 -

The Power of Story in the Digital Age < PopMatters

[http://www.popmatters.com/pm/feature/95093-the-power-of-story-in-the-digital-age/] - 2010-07-06 14:37:27 - public:weinreich

storytelling - 1 | id:78904 -

Marketing Strategy Planning Template

[http://www.webinknow.com/2010/07/free-marketing-strategy-planning-template.html] - 2010-07-05 19:56:53 - public:weinreich

marketing, strategy - 2 | id:78905 -

Contests and Challenges from the Government: USA.gov

[http://www.usa.gov/contact/engagement/contests.shtml] - 2010-07-05 15:33:11 - public:weinreich

creativity, design, government, strategy - 4 | id:78906 -

'The Legion of Extraordinary Dancers' is ready to battle with flips, spins and dance steps - latimes.com

[http://www.latimes.com/entertainment/news/la-ca-extraordinarydancers-20100704,0,4332441,full.story] - 2010-07-05 14:59:39 - public:weinreich

storytelling - 1 | id:78907 -

Nudging for Nothing - no effect found in message framing

[http://healthyinfluence.com/wordpress/2009/07/31/nudging-for-nothing-get-your-effects-for-thee/#behaviourchange] - 2010-07-04 02:30:00 - public:weinreich

behavior_change, health_communication, theory - 3 | id:78908 -

Storytelling Through Social Media | Poke the Beehive

[http://www.pokethebeehive.com/2009/12/15/storytelling-through-social-media/] - 2010-07-01 15:54:04 - public:weinreich

social_media, storytelling - 2 | id:78909 -

Thumb Socks Wage War Against Texting While Driving - The Car Connection

[http://www.thecarconnection.com/marty-blog/1044526_thumb-socks-wage-war-against-texting-while-driving] - 2010-06-30 21:48:13 - public:weinreich

sample_campaigns, youth - 2 | id:78910 -

Teens & Social Networks Study - June 2010

[http://mashable.com/2010/06/30/teens-social-networks-study/] - 2010-06-30 19:39:36 - public:weinreich

social_media, social_network, youth - 3 | id:78911 -

Augmented Reality - Ten Interactive Story Ideas for Layar « Culture Hacker

[http://workbookproject.com/culturehacker/2009/12/03/ten-interactive-story-ideas-for-layar/] - 2010-06-28 21:58:32 - public:weinreich

mobile, storytelling, technology - 3 | id:78912 -

Groundbreaking Transmedia Project Proposal

[http://www.scribd.com/doc/18655336/Groundbreaking-Transmedia-Project-Proposal] - 2010-06-28 21:41:54 - public:weinreich

storytelling - 1 | id:78913 -

Eight Steps to Building a Fan Base

[http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - 2010-06-28 13:37:26 - public:weinreich

public_relations, social_media, social_network, strategy, word_of_mouth - 5 | id:78914 -

Yet Another Struggling Writer (& indie filmmaker) Blog: A Hypothetical Transmedia Case Study

[http://yetanotherstrugglingwriter.blogspot.com/2010/04/hypothetical-transmedia-case-study.html] - 2010-06-27 21:42:27 - public:weinreich

storytelling - 1 | id:78915 -

Emotion-Based Messages: WIC - Touching Hearts, Touching Minds

[http://www.touchingheartstouchingminds.com/overview_project.php] - 2010-06-24 15:18:46 - public:weinreich

advertising, behavior_change, health_communication, sample_campaigns, strategy, theory - 6 | id:78916 -

So you need a typeface

[http://inspirationlab.files.wordpress.com/2010/04/infographiclarge_v2.png] - 2010-06-23 11:40:03 - public:weinreich

graphic_design, humor - 2 | id:78917 -

Weighing In On Health: Marketing Behavior Change

[http://www.mediapost.com/?fa=Articles.showArticle&art_aid=130480] - 2010-06-21 16:34:05 - public:weinreich

behavior_change, health_communication, target_audience - 3 | id:78918 -

25 Beautiful Charity Logos & One “WTF!”

[http://nonprofity.com/?p=1055] - 2010-06-21 12:56:16 - public:weinreich

graphic_design - 1 | id:78919 -

Whole new worlds: Transmedia storytelling opens licensing vistas - KidScreen

[http://www.kidscreen.com/articles/magazine/20100608/transmedialicensing.html] - 2010-06-17 21:05:49 - public:weinreich

media, storytelling, strategy - 3 | id:78920 -

Creative Uses of Stickers in Advertising | Webdesigner Depot

[http://www.webdesignerdepot.com/2010/05/creative-uses-of-stickers-in-advertising/] - 2010-06-17 10:56:45 - public:weinreich

advertising, graphic_design, sample_campaigns - 3 | id:78921 -

IEEE Spectrum: Gaming the Future of Water and Energy

[http://spectrum.ieee.org/podcast/energy/environment/gaming-the-future-of-water-and-energy] - 2010-06-17 10:12:16 - public:weinreich

creativity, environment, gaming, research - 4 | id:78922 -

The eternal mystery | Noise to Signal Cartoon

[http://www.robcottingham.ca/cartoon/2010/06/16/the-eternal-mystery/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RobCottinghamCartoons+%28Noise+to+Signal%29&utm_content=Bloglines] - 2010-06-16 20:19:26 - public:weinreich

humor, youth - 2 | id:78923 -

Steer: Mastering our Behaviour Through Instinct, Environment and Reason

[http://www.thersa.org/projects/social-brain/reports/steer-the-report] - 2010-06-15 09:51:20 - public:weinreich

behavior_change, publication, theory - 3 | id:78924 -

Tim Kring and The Company P Team Up to Form a Conspiracy for Good | ARGNet: Alternate Reality Gaming Network

[http://www.argn.com/2010/06/tim_kring_and_the_company_p_team_up_to_form_a_conspiracy_for_good/] - 2010-06-14 22:09:28 - public:weinreich

gaming, nonprofit, storytelling - 3 | id:78925 -

CDC - Health Marketing Resources and Tools

[http://www.cdc.gov/healthmarketing/resources.htm] - 2010-06-14 10:52:19 - public:weinreich

research, social_marketing, target_audience, top_ten, youth - 5 | id:78926 -

Audience profiles and other useful resources

World Map of Social Networks | Vincos Blog

[http://www.vincos.it/world-map-of-social-networks/] - 2010-06-14 09:59:35 - public:weinreich

social_network - 1 | id:78927 -

Developing Open Narrative Frameworks - goonth's posterous

[http://goonth.posterous.com/developing-open-narrative-frameworks-transmed] - 2010-06-10 16:42:58 - public:weinreich

storytelling - 1 | id:78928 -

Social Media Vs. Social Marketing - presentation by Mike Newton-Ward

[http://www.slideshare.net/sm1guru/social-media-vs-social-marketing-for-slideshare-2845992] - 2010-06-10 11:57:57 - public:weinreich

social_marketing, social_media - 2 | id:78929 -

From Twitter to Megaphones: Seven Lessons Learned about Public Health Crisis Communication « Lisa Neal Gualtieri

[http://lisaneal.wordpress.com/2010/06/08/sevenlessons/] - 2010-06-09 00:30:11 - public:weinreich

environment, health_communication, sample_campaigns - 3 | id:78930 -

Crowdsourcing: a Low-Cost Approach to Acquiring Information from your Clients and Stakeholders « Marketing in the Public Sector

[http://jimmintz.wordpress.com/2010/06/04/crowdsourcing-a-low-cost-approach-to-acquiring-information-from-your-clients-and-stakeholders/] - 2010-06-09 00:20:58 - public:weinreich

research, strategy, target_audience - 3 | id:78931 -

Charities must raise their game when it comes to social issues | Opinion | Marketing Week

[http://www.marketingweek.co.uk/opinion/charities-must-raise-their-game-when-it-comes-to-social-issues/3013851.article] - 2010-06-09 00:16:46 - public:weinreich

gaming, mobile, nonprofit - 3 | id:78932 -

Can the private sector ever champion social change? | Sustainability | guardian.co.uk

[http://www.guardian.co.uk/sustainability/blog/6] - 2010-06-09 00:12:51 - public:weinreich

management, social_change, social_marketing - 3 | id:78933 -

Mobile Health 2010 Presentations

[http://mobilehealth2010.org/node/9] - 2010-06-08 14:38:09 - public:weinreich

mobile - 1 | id:78934 -

Transmedia documentation « Culture Hacker

[http://workbookproject.com/culturehacker/2010/06/07/transmedia-documentation/] - 2010-06-08 12:36:45 - public:weinreich

gaming, management, storytelling - 3 | id:78935 -

Transmedia Project "Bible" Template (.docx)

[http://www.zenfilms.com/blog/project%20reference%20guide%20%28Bible%29.docx] - 2010-06-08 12:33:31 - public:weinreich

gaming, management, storytelling, strategy - 4 | id:78936 -

The 7 ½ Steps to Successful Infographics - Articles - MIX Online

[http://visitmix.com/Articles/seven-and-a-half-steps-to-successful-infographics] - 2010-06-07 10:19:29 - public:weinreich

graphic_design, how_to, research - 3 | id:78937 -

Through the Shadows | Social Marketing exChange

[http://smexchange.ogilvypr.com/2010/06/through-the-shadows/] - 2010-06-06 23:01:41 - public:weinreich

behavior_change, theory - 2 | id:78938 -

MINDSPACE: Influencing behaviour through public policy - Institute for Government

[http://www.instituteforgovernment.org.uk/content/133/mindspace-influencing-behaviour-through-public-policy] - 2010-06-03 10:46:08 - public:weinreich

behavior_change, government, policy, social_change - 4 | id:78939 -

How to… do “qual” research - The Marketer magazine

[http://www.themarketer.co.uk/articles/how-to/how-to-do-qual-research/] - 2010-06-03 10:40:37 - public:weinreich

qualitative, research - 2 | id:78940 -

Gaming for Good - research shows foster altruistic mindset | Greater Good

[http://greatergood.berkeley.edu/article/item/gaming_for_good/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheGreaterGoodBlog+Greater+Good&utm_content=Google+Reader#When:09:26:00Z] - 2010-06-02 14:34:17 - public:weinreich

behavior_change, campaign_effects, gaming - 3 | id:78941 -

An Illustrated Guide to the Science of Influence & Persuasion | Online Marketing News

[http://onlinemarketingnews.org/an-illustrated-guide-to-the-science-of-influence-persuasion] - 2010-06-02 14:20:01 - public:weinreich

behavior_change, theory - 2 | id:78942 -

The surprising truth about what motivates us « Get Shouty

[http://katiechatfield.wordpress.com/2010/05/31/the-surprising-truth-about-what-motivates-us/] - 2010-06-01 23:39:33 - public:weinreich

behavior_change, graphic_design, theory - 3 | id:78943 -

Make Your Own Infographic

[http://www.wildapricot.com/blogs/newsblog/archive/2010/05/25/make-your-own-infographic.aspx?utm_source=feedburner] - 2010-06-01 23:20:27 - public:weinreich

creativity, graphic_design, quantitative - 3 | id:78944 -

Measuring Law for Evaluation Research - RWJF

[http://www.rwjf.org/publichealth/product.jsp?id=63848&cid=xtw_rwjf] - 2010-06-01 23:07:54 - public:weinreich

policy, quantitative, research - 3 | id:78945 -

Meta-Game Design: Reward Systems that Drive Engagement

[http://www.gdcvault.com/play/1012242/Meta_Game_Design__Reward_Systems_that_Drive_Engagement] - 2010-06-01 01:23:12 - public:weinreich

design, gaming, strategy - 3 | id:78946 -

Presentation by Amy Jo Kim at Game Developers Conference 2010

12 Don'ts for Government 2.0

[http://virtualpolitik.blogspot.com/2010/05/lightning-round.html] - 2010-05-28 10:27:30 - public:weinreich

government, social_media - 2 | id:78947 -

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