The Sentient 26 Emotional Taxonomy: An Emotional Motivation Framework for Understanding Consumer Behavior (pdf)

[http://www.sentientdecisionscience.com/wp-content/uploads/2014/08/Sentient-26-Emotional-Taxonomy.pdf] - 2014-09-10 16:49:51 - public:weinreich

behavior_change, theory - 2 | id:77359 -

Sentient has developed an emotional taxonomy that goes beyond the seven basic emotions to characterize 26 distinct emotions that directly impact consumer behavior.

Hot-state decision making: Understanding Consumer Emotion and Rationality | Sentient Decision Science

[http://www.sentientdecisionscience.com/hot-state-decision-making-understanding-consumer-emotion-and-rationality/] - 2014-09-10 16:47:46 - public:weinreich

behavior_change, theory - 2 | id:77360 -

Stop wasting money on motivating your customers

[http://www.smartcompany.com.au/growth/43604-stop-wasting-money-on-motivating-your-customers.html#] - 2014-09-10 16:45:39 - public:weinreich

behavior_change, environment - 2 | id:77361 -

How Kraft Uses Content to Drive Broader Marketing Effort | Best Practices - Advertising Age

[http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1410921350] - 2014-09-10 16:43:08 - public:weinreich

management, social_media - 2 | id:77362 -

Kraft now generates the equivalent of 1.1 billion ad impressions a year and a four-times-better return on investment through content-marketing than through even targeted advertising.

How to Write a Video Script [Template Video]

[http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht] - 2014-09-10 16:02:43 - public:weinreich

how_to, video - 2 | id:77363 -

What Time of Day Do We Feel Most Anxious? - The Atlantic

[http://www.theatlantic.com/health/archive/2014/09/when-do-we-feel-bad/379586/] - 2014-09-10 15:58:43 - public:weinreich

mental_health, place, target_audience, youth - 4 | id:77364 -

A qualitative analysis of ‘informed choice’ among young adult smokers -- Grey et al. -- Tobacco Control

[http://tobaccocontrol.bmj.com/content/early/2014/09/05/tobaccocontrol-2014-051793.abstract] - 2014-09-08 22:07:33 - public:weinreich

behavior_change, tobacco, youth - 3 | id:77365 -

Focus Group Best Practices Series - Fors Marsh

[http://www.forsmarshgroup.com/categories/focus-group/] - 2014-09-08 21:51:44 - public:weinreich

how_to, qualitative, research - 3 | id:77366 -

Meet Lucy - interactive story about homelessness w/Learn Do Share London

[http://www.storycentral.com/interactive-purposeful-storytelling-meets-virtual-reality-at-learn-do-share-london-with-meet-lucy/] - 2014-09-08 21:34:07 - public:weinreich

social_change, storytelling - 2 | id:77367 -

Nuno Bernardo: The more we give away, the more people will pay

[http://blog.mipworld.com/2014/09/nuno-bernardo-storytelling-digital-connected-audiences/#.VA57wGSwJCC] - 2014-09-08 21:14:21 - public:weinreich

media, product, storytelling, strategy - 4 | id:77368 -

FRAME OF MIND | Analysing representations of mental health issues onscreen

[http://screenwritingframeofmind.com/] - 2014-09-08 21:00:40 - public:weinreich

entertainment_education, mental_health - 2 | id:77369 -

How Google AdWords Works [Infographic]

[http://blog.hubspot.com/marketing/how-does-google-adwords-work-infographic?utm_content=buffer7375a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - 2014-09-08 20:45:02 - public:weinreich

advertising, online_marketing - 2 | id:77370 -

Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review (pdf)

[http://www.thecommunityguide.org/healthcommunication/healthcomm-AJPM-evrev-campaigns.pdf] - 2014-09-08 20:31:43 - public:weinreich

campaign_effects, evaluation, health_communication, media, product - 5 | id:77371 -

How to Choose the Right Social Network for Your Business

[http://blog.bufferapp.com/how-to-choose-a-social-network?utm_content=buffer4d4a3&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - 2014-09-08 00:03:11 - public:weinreich

social_media, social_network, target_audience - 3 | id:77372 -

How to Become a Twitter Influencer: Science and Practice | Social Media Examiner

[http://www.socialmediaexaminer.com/become-powerful-twitter-influencer/] - 2014-09-07 21:25:41 - public:weinreich

social_media, social_network, twitter - 3 | id:77373 -

Communications Strategies that Fast Track Policy Change | MEDIA IMPACT FUNDERS

[http://mediaimpactfunders.org/fasttrack/] - 2014-09-07 21:03:16 - public:weinreich

health_communication, policy, social_change - 3 | id:77374 -

To Reinvent Health Care, Let’s Get Personal | Healthagen

[http://www.healthagen.com/blog/reinvent-health-care-let%E2%80%99s-get-personal?utm_content=bufferfde24&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - 2014-09-05 00:22:23 - public:weinreich

qualitative, research - 2 | id:77375 -

5 Ways Storytelling Can Kill Your Message | OPEN Forum

[https://www.americanexpress.com/us/small-business/openforum/articles/5-ways-storytelling-can-kill-your-message/?extlink=of-email-weekly-mainarticle-20140904-o&mkt_tok=3RkMMJWWfF9wsRonuKnMcu%2FhmjTEU5z16egqWK%2Bwgp941El3fuXBP2XqjvpVQcRrM7zYDBceEJhqyQJxPr3N] - 2014-09-04 23:47:20 - public:weinreich

storytelling - 1 | id:77376 -

Cool New Tool Brings Storytelling to Environmental Science | Guides | ReWild | KCET

[http://www.kcet.org/news/redefine/rewild/guides/cool-new-tool-brings-storytelling-to-environmental-science.html] - 2014-09-04 16:48:22 - public:weinreich

environment, storytelling - 2 | id:77377 -

Hit Song Delivers Ebola Message in Liberia

[http://www.voanews.com/content/hit-song-delivers-ebola-message-in-liberia/2424705.html] - 2014-09-03 23:51:00 - public:weinreich

entertainment_education - 1 | id:77378 -

Transmedia and Education: How Transmedia Is Changing the Way We Learn - The Digital Shift

[http://www.thedigitalshift.com/2014/06/featured/many-ways-tell-story-transmedia-transforming-education-classrooms/] - 2014-09-03 23:26:01 - public:weinreich

storytelling - 1 | id:77379 -

Never Ask What They Want — 3 Better Questions to Ask in User Interviews — User Research — Medium

[https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e] - 2014-09-03 21:47:24 - public:weinreich

design, qualitative, research - 3 | id:77380 -

Reflections on Games for Health 2014 | Mad*Pow

[http://www.madpow.com/insights/2014/8/reflections-on-games-for-health-2014] - 2014-09-03 21:34:52 - public:weinreich

gaming - 1 | id:77381 -

MotivationWave-BJFogg-2012.mp4 - YouTube

[https://www.youtube.com/watch?v=fqUSjHjIEFg] - 2014-09-03 21:28:48 - public:weinreich

behavior_change - 1 | id:77382 -

A Shave, a Haircut, and a Blood Pressure Test - The Atlantic

[http://www.theatlantic.com/health/archive/2014/09/a-shave-a-haircut-and-a-blood-pressure-test/378796/?utm_content=buffer04900&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - 2014-09-03 21:24:41 - public:weinreich

place - 1 | id:77383 -

Market New Product Launches by Evoking Emotion: How Shame Sells

[http://www.sentientdecisionscience.com/shame-sells-how-to-market-new-product-launches-evoking-emotion/] - 2014-09-03 21:22:36 - public:weinreich

advertising, behavior_change - 2 | id:77384 -

What is the Effect of Mass Media on Suicidal Behavior? - YouTube

[https://www.youtube.com/watch?v=LIly0talFzw&list=TLoWMTUN47NSeOkflYeQ4V1is12pFpwYVC] - 2014-09-03 21:19:34 - public:weinreich

behavior_change, campaign_effects, evaluation, media, mental_health - 5 | id:77385 -

Grow Social Media Audience Through Communities

[http://rebekahradice.com/grow-social-media-audience-communities/] - 2014-09-03 21:16:14 - public:weinreich

social_media - 1 | id:77386 -

Everything You Need for a Winning Crowdfunding Campaign (Infographic) | Entrepreneur.com

[http://www.entrepreneur.com/article/236974] - 2014-09-03 21:08:47 - public:weinreich

management, social_media - 2 | id:77387 -

Conference Presenters, Consider Flipping Your Talk/Panel/P [...]

[http://network.socialmedia.mayoclinic.org/discussion/conference-presenters-consider-flipping-your-talkpanelposter-session/] - 2014-09-02 22:28:51 - public:weinreich

inspiration - 1 | id:77388 -

Public Q&A: career advice | Susannah Fox

[http://susannahfox.com/2014/09/02/public-qa-career-advice/] - 2014-09-02 20:02:41 - public:weinreich

inspiration - 1 | id:77389 -

Taking a meeting - The Right Way and the Wrong Way

[http://shankman.com/taking-a-meeting---the-right-way-and-the-wrong-way/] - 2014-09-02 20:00:12 - public:weinreich

inspiration - 1 | id:77390 -

Fledgling's Response to the Impact Evaluation Debate

[http://us5.campaign-archive2.com/?u=2018c62cd88ed33bb89123978&id=f6158b10a5&e=%5BUNIQID] - 2014-09-02 16:46:56 - public:weinreich

entertainment_education, evaluation, storytelling - 3 | id:77391 -

A Live-Action Role-Playing Game as Allegory of the Holocaust: What Could Go Wrong? – Tablet Magazine

[http://www.tabletmag.com/jewish-arts-and-culture/theater-and-dance/183269/larping] - 2014-09-02 13:25:43 - public:weinreich

gaming, storytelling - 2 | id:77392 -

Maker's Manual - PSFK

[http://www.psfk.com/report/makers-manual#!bN6kOJ] - 2014-09-01 15:01:37 - public:weinreich

design - 1 | id:77393 -

How To Say No To People Who Want To Pick Your Brain

[http://www.marieforleo.com/2013/06/pick-your-brain/] - 2014-08-31 13:32:35 - public:weinreich

inspiration - 1 | id:77394 -

World Social Marketing Conference 2013 Videos

[https://www.youtube.com/channel/UC2EV4AQuLHbtDGxwYzgqPWA] - 2014-08-31 00:41:08 - public:weinreich

social_marketing - 1 | id:77395 -

PsychiatryOnline | American Journal of Psychiatry | “A Disease Like Any Other”? A Decade of Change in Public Reactions to Schizophrenia, Depression, and Alcohol Dependence

[http://ajp.psychiatryonline.org/article.aspx?articleID=102500] - 2014-08-31 00:28:03 - public:weinreich

health_communication, mental_health - 2 | id:77396 -

Myth: Reframing Mental Illness as a 'Brain Disease' Reduces Stigma

[http://www.cfhi-fcass.ca/SearchResultsNews/12-06-04/a078ceca-4a41-4d14-82b5-b60f5a8bb991.aspx] - 2014-08-31 00:27:32 - public:weinreich

health_communication, mental_health - 2 | id:77397 -

Biogenetic explanations and public acceptance of mental illness: systematic review of population studies

[http://bjp.rcpsych.org/content/199/5/367.full] - 2014-08-31 00:27:06 - public:weinreich

health_communication, mental_health - 2 | id:77398 -

Reverse Psychology Ads Save Library By Proposing Book Burning Party

[http://www.psfk.com/2012/06/book-burning-save-library-campaign.html#!bMsiKY] - 2014-08-29 13:16:29 - public:weinreich

behavior_change, health_communication - 2 | id:77399 -

Habit Design - BJ Fogg // Startup Elements - YouTube

[https://www.youtube.com/watch?v=YQjLOyguXSQ#t=619] - 2014-08-28 21:45:01 - public:weinreich

behavior_change, design, theory - 3 | id:77400 -

Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory

[http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3678850/] - 2014-08-28 21:03:05 - public:weinreich

campaign_effects, evaluation, health_communication, theory - 4 | id:77401 -

David Lynch on Where Ideas Come From and the Fragmentary Nature of Creativity | Brain Pickings

[http://www.brainpickings.org/index.php/2014/05/09/david-lynch-interview-ideas-creativity/?utm_content=buffer96dfd&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer] - 2014-08-28 16:10:24 - public:weinreich

creativity - 1 | id:77402 -

Social Media and the ‘Spiral of Silence’ | Pew Research Center's Internet & American Life Project

[http://www.pewinternet.org/2014/08/26/social-media-and-the-spiral-of-silence/] - 2014-08-27 14:56:07 - public:weinreich

health_communication, policy, social_media, target_audience - 4 | id:77403 -

Larp Event — Baltic Warriors: Helsinki

[http://www.balticwarriors.net/event/] - 2014-08-27 12:05:52 - public:weinreich

environment, gaming, policy, storytelling - 4 | id:77404 -

Tropes vs Women in Video Games - YouTube

[https://www.youtube.com/playlist?list=PLn4ob_5_ttEaA_vc8F3fjzE62esf9yP61] - 2014-08-27 11:51:30 - public:weinreich

entertainment_education, gaming - 2 | id:77405 -

Fighting Ebola, and the Conspiracy Theories - NYTimes.com

[http://www.nytimes.com/2014/08/26/upshot/fighting-ebola-and-the-conspiracy-theories.html?smid=tw-nytimeshealth&seid=auto&_r=1&abt=0002&abg=0?utm_source=twitter.com&utm_medium=social&utm_campaign=hc3&utm_term=makingcase] - 2014-08-26 21:49:30 - public:weinreich

health_communication - 1 | id:77407 -

Proving the impact of media on behaviour change | Health Communication

[http://www.comminit.com/health/content/proving-impact-media-behaviour-change-0] - 2014-08-26 21:41:28 - public:weinreich

behavior_change, campaign_effects, evaluation, health_communication, media, social_marketing - 6 | id:77408 -

Health Department Use of Social Media to Identify Foodborne Illness — Chicago, Illinois, 2013–2014

[http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6332a1.htm?s_cid=mm6332a1_w] - 2014-08-26 21:21:31 - public:weinreich

health_communication, research, social_media - 3 | id:77409 -

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