The Cultural Currents Institute's proprietary SPREAD framework is ideal for testing and refining messages and strategies at the conceptual phase, diagnosing and troubleshooting campaigns that may be struggling after launch, and accelerating efforts that have already found some success. The core concepts of the framework are introduced here. Simple to Remember and Share Plausible to its Intended Audience Relatable to Common Lived Experience Emotional and Evocative Actionable With Clear Steps Duplicable With Low Effort and High Fidelity

Our study suggests that concerns around personalization and AI persuasion are warranted, reinforcing previous results by showcasing how LLMs can outpersuade humans in online conversations through microtargeting. We emphasize that the effect of personalization is particularly remarkable given how little personal information was collected (gender, age, ethnicity, education level, employment status and political affiliation) and despite the extreme simplicity of the prompt instructing the LLM to incorporate such information (see Supplementary Section 2.5 for the complete prompts). Even stronger effects could probably be obtained by exploiting individual psychological attributes, such as personality traits and moral bases, or by developing stronger prompts through prompt engineering, fine-tuning or specific domain expertise.

The Trauma-Informed Storytelling Toolkit offers customizable Google Doc templates and resources to help nonprofits share stories that promote safety and resist harm.

But because the very act of providing an answer closes the loop. You've solved the riddle. The thrill of the chase is over. Now everyone else is just expected to take your precious answer and dutifully apply it – to products, campaigns, media plans – without having experienced the journey that got you there.

Idea to app in seconds, with your personal full stack engineer

Today Renaisi launches a new model for evaluating place-based systems change. Lily O’Flynn, Principal Consultant for Place-based Evaluation & Learning, describes the model and why it solves the problem of evaluating change in places for funders, commissioners, and practitioners.

What works better is grouping the reasons someone struggles with a service, rather than segmenting the people who experience those struggles. This is the basis of the Universal Barriers to Access approach. Over time, the Government Digital Service received thousands of calls from people unable to use parts of its services. By analysing this data, we identified 11 common barriers—recurring patterns that explain why services fail for users, regardless of their background or situation.

The indicators in this dashboard are a compilation of existing indicators and results that UNICEF uses across multiple programming areas and aproaches. This list has been vetted and compiled by UNICEF's SBC team in collaboration with the sectors and cross-sectorial teams in the organization.

Welcome to the Complex Systems Framework Collection, where you will find ways to consider the differences between simple, complicated, complex and chaotic. Whether you're a problem solver, leader, and/or learner, we hope you will find ideas here that resonate, challenge conventional wisdom, and push your thinking about complex problems in new directions.

Alongside a weak descriptive norm, the self-benefit message worked better than other- and collective-benefit messages. We argue that public health messaging should incorporate both theoretical approaches, closer to the notion of reasonableness (rather than pure rationality or normativity), which is context-sensitive and pragmatic.

When myth belief was high, question-answer format was more effective than a fact-only format immediately post-intervention, and after delay, more effective than fact-myth format.

the difference between stories and anecdotes

A new survey from The Verge and Vox Media addresses this moment of internet fragmentation.

All Behavior Change publications in one place

Written in collaboration with the Central Evaluation Team and Public Health Wales, this is a practical and interactive tool that identifies key points to take into consideration when you’re planning how to test and evaluate your behaviour change intervention.

A practical, interactive tool that introduces Behaviour Change Techniques, considered to be the ‘active ingredients’ of behaviour change interventions. The tool walks you through how to identify and deliver Behaviour Change Techniques, drawing on the COM-B model and Behaviour Change Wheel.

A practical, online tool to walk you through the essential considerations to understanding and influencing behaviours that may be at play in your better-health issue.

A practical, interactive tool to help you consider which implementation types may be the most appropriate for delivering your chosen intervention.

A practical, interactive tool to help you consider which implementation functions may be the most appropriate for delivering your chosen intervention.

A practical, interactive tool to help you consider and define your target behaviour and target population, as you create a ‘behavioural specification’.

A practical, interactive tool to help you develop a systematic understanding of the influences of your target behaviour, in your target population.

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Ethical Climate Practices Spectrum Ethical Communications Spectrum Ethical Community Engagement Spectrum Ethical Global Service Spectrum Ethical Monitoring & Evaluation Spectrum

Brian Cugelman

🎓 Research: Diagonally tilting text increased purchase intentions up to 44.5% for some products 🔬As part of 4 experiments and an analysis of 256 Amazon products, scientists found that: - People liked an exercise-related product more and were 44.5% more likely to say they would buy it when its logo tiled upward (vs downward) - When a resort was advertised as relaxing, people liked the resort 17.7% more when the text tilted downwards - When a resort was framed as adventurous with an upward-tilting logo, people liked the resort 23% more 🧠 Why? - We associate diagonal tilting with motion - Tilting upwards feels like going up, which requires energy and symbolizes striving for something - Going downwards (e.g. walking down a slope) is easier and more relaxing, having the opposite effect - When product’s context matches its orientation, we subconsciously like it more 📈 So if your product is associated with energy or relaxation, tilt the text or logo on your packaging or in your ads. People will like it more, and be more likely to buy.