The use of jargon kills people’s interest in science, politics
Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people
applying behavioral science to health promotion
Coronavirus and the Zombie Apocalypse: 4 Risk Communication Strategies - YouTube
Crisis Text Line report reveals words that signal suicide
To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
Debunking: A Meta-Analysis of the Psychological Efficacy of Messages Countering Misinformation - Man-pui Sally Chan, Christopher R. Jones, Kathleen Hall Jamieson, Dolores Albarracín, 2017
This meta-analysis began with a review of relevant literature on the perseverance of attitudes and beliefs and then assessed the impact of moderators on the misinformation, debunking, and misinformation-persistence effects. Compared with results from single experiments, meta-analysis is a useful catalogue of experimental paradigms, dependent variables, moderators, and other methods factors used in studies in related domains. In light of our findings, we offer three recommendations: (a) reduce arguments that support misinformation, (b) engage audiences in scrutiny and counterarguing of misinformation, and (c) introduce new information as part of the debunking message.
Misinformation on the coronavirus might be the most contagious thing about it | Adam Kucharski | Opinion | The Guardian
To fully explain how viral content – and viruses – spread, we need to move away from the idea that outbreaks involve simple clockwork infections, passing along a chain from person to person to person until large numbers have been exposed. During the 2015 outbreak of the Mers coronavirus in South Korea, 82 out of 186 infections came from a single “superspreading event” in a hospital where an infected person was being treated. It’s not yet clear how common such superspreading is in the current outbreak, but we do know that these kinds of events are how information goes viral online; most outbreaks on Twitter are dominated by a handful of individuals or media outlets, which are responsible for a large proportion of transmission. If you heard about snake flu, you might have told a couple of friends; meanwhile, newspaper headlines were telling millions. When tackling disease outbreaks, health agencies often work to identify potential superspreading events, isolating infected individuals to prevent further transmission. However, this isn’t the only way to stop an outbreak. As well as tracking down people who are infectious, it’s possible to target broader social interactions that might amplify transmission. For example, many cities in China have recently closed schools, which can be hotspots for respiratory infections.
Rhyme as reason in commercial and social advertising. - PubMed - NCBI
Evaluating digital health products - GOV.UK
Crowd-diagnosing STDs on Reddit
I’ve been working on a model to help explain the stages of peer health connection and I’d love to get feedback on it.
How people decide what they want to know - Tali Sharot and Cass R. Sunstein
Immense amounts of information are now accessible to people, including information that bears on their past, present and future. An important research challenge is to determine how people decide to seek or avoid information. Here we propose a framework of information-seeking that aims to integrate the diverse motives that drive information-seeking and its avoidance. Our framework rests on the idea that information can alter people’s action, affect and cognition in both positive and negative ways. The suggestion is that people assess these influences and integrate them into a calculation of the value of information that leads to information-seeking or avoidance. The theory offers a framework for characterizing and quantifying individual differences in information-seeking, which we hypothesize may also be diagnostic of mental health. We consider biases that can lead to both insufficient and excessive information-seeking. We also discuss how the framework can help government agencies to assess the welfare effects of mandatory information disclosure.
The Science of What Makes People Care
5 key principles
Fear or Hope: Which Motivates More?
And as to the central question of using both fear and hope: “I think we're in a moment where fear is a stronger motivator than hope,“ Parfrey began. “I'm looking at the evidence. I'm looking at Greta Thunberg. There is a tinge of the apocalypse in her framing.“ But Parfrey was quick to add that fear, by itself, isn't the only button to press. “The data is clear on this,“ he said. “The more dire the messages sound, the more individuals will tuneout. And I say this with full-knowledge that the climate picture is dire. You have to be honest, you have to present the sobering information, yet we still have the choice before us to dramatically improve the situation or make it worse. The choice is still ours.“
Delivering effective messages: Lessons for advocates - Public Health Institute
LESSON 1: SHIFT THE FRAME FROM PORTRAIT TO LANDSCAPE. (this is part of a 3-post blog series on message framing)
A Rough Guide to Spotting Bad Science – Compound Interest
DESIGN THINKING FOR COMMUNICATIONS PROFESSIONALS How Design Thinking processes can help you shape organizational stories that connect
3 Ways to Reduce Overload During Presentations
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns | AJPH | Vol. 107 Issue 3
Misinfodemic Response Toolkit
Conducting Research on a Touchy Health Topic? Read This First!
The App That Translates Air Pollution Into Cigarettes - CityLab
Crafting Headlines for Change: The Art and Science of Petition Titles · Change.org
Seven Tips for a Persuasive Call to Action | Throughline Group
Want to Know a Secret? Your Customers Do. | CXL
How to Develop a Communication Strategy | The Compass for SBC
Ebola response in Congo must get language right The New Humanitarian | Opinion
Fifteen months into the Democratic Republic of Congo’s latest Ebola outbreak, we are still asking people to overcome the fear of an indiscriminate disease and accept an intimidating medical process while communicating in a way that often creates confusion and frustration.
Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices? | Journal of Consumer Research | Oxford Academic
Communicating Complexity in the Humanitarian Sector
these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?
Words matter: Use them to nudge someone to change their behaviour | City Press
field of behavioral linguistics
New Metaphors | Imaginaries Lab | Carnegie Mellon University
Through a series of workshops in 2017–18, we’ve been exploring a process for generating new kinds of metaphors, and then using those metaphors to inspire concepts for new kinds of interface design which could potentially help people understand things in different ways. The intention of the workshops is that the process might be something designers can use or adapt for idea generation, or to provoke new kinds of thinking about interface design. The extent to which the metaphors merely provide initial ‘seed’ inspiration, or actually form the basis of the resulting design, varies. Download the New Metaphors cards, v.0.3 (February 2018) — 129 MB PDF, 300 dpi Download a poster/leaflet from Interaction 18 including thumbnails of all the cards, and a shortened version of this article — 2 MB PDF Download templates / worksheets — 400 kB PDF
Why Apocalyptic Claims About Climate Change Are Wrong
The Patient Education Materials Assessment Tool (PEMAT) and User’s Guide | Agency for Health Research and Quality
The Patient Education Materials Assessment Tool (PEMAT) is a systematic method to evaluate and compare the understandability and actionability of patient education materials. It is designed as a guide to help determine whether patients will be able to understand and act on information. Separate tools are available for use with print and audiovisual materials.
Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.
10 data storytelling mistakes to avoid - Techerati
Arthritis Society 'turns away' would-be donors in new campaign -
focus on single person
The benefits and risks of public awareness campaigns: World Antibiotic Awareness Week in context - The BMJ
the report sits uncomfortably with evidence that information needs vary across contexts; a 2018 review of awareness raising interventions across different target populations found success varied markedly.  The same message that will draw attention from policy makers may not resonate with the public and care providers around the world.
Communicating Complexity in the Humanitarian Sector
We realized we were using insider language to describe innovation (as exemplified by internal blog post titles like “Using GIS Technology to Map Shelter Allocation in Azraq Refugee Camp”), rather than communicating what innovation looks like and the benefits it would bring to UNHCR staff (for example, “How UNHCR Used Creativity to Improve Journalistic Accuracy and Collaboration, One Step at a Time”). So, we hit the reset button and asked ourselves these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?
Dr. Jacqueline Antonovich on Twitter: “Last year, I switched from asking students, “Any questions?” to “What questions do you have for me?” And it’s made a world of difference. It’s got me wondering: what simple shifts in phrasing, wording, or questioning
Explanation and the “How“ of a Narrative - Narrative Initiative
Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.
How to Get Others to Adopt Your Recommendation - Duarte
A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication | Institute for Public Relations
How Curiosity Makes You Crave - Scientific American
Dad follows kid's sandwich instructions very literally
the importance of clear instructions
The Science of Belief: Move Beyond “Us” and “Them” to “We”
News media often frame refugees as a burden or threat to a community, where humanitarian stories often frame refugees as helpless people in a far-off land in need of help. Both narratives — while sympathetic — consistently situate refugees as outsiders. Our job as communicators is to shift the narrative from “us” and “them” to “we.”
When More Is Not Better: Three Common Mistakes in Health Messaging Interventions | Journal of Health Politics, Policy and Law | Duke University Press
A Field Guide to “Fake News” and Other Information Disorders
A Field Guide to “Fake News” and Other Information Disorders explores the use of digital methods to study false viral news, political memes, trolling practices and their social life online. It responds to an increasing demand for understanding the interplay between digital platforms, misleading information, propaganda and viral content practices, and their influence on politics and public life in democratic societies.
FACTS CREATE EMOTION | Dave Trott's Blog
done properly, facts provoke emotion better than emotion provokes emotion. Because facts are believable, whereas a display of emotion feels like manipulation. And the first emotion we want to provoke is believability.
Manuscript Writing Checklist.pdf(Shared)- Adobe Document Cloud
To Persuade As an Expert, Order Matters: 'Information First, then Opinion' for Effective Communication by Hasan Sheikh, Cass R. Sunstein :: SSRN
Participants whose stated preference was to follow the doctor’s opinion had significantly lower rates of antibiotic requests when given “information first, then opinion” compared to “opinion first, then information.” Our evidence suggests that “information first, then opinion” is the most effective approach. We hypothesize that this is because it is seen by non-experts as more trustworthy and more respectful of their autonomy.