Making your copy more concrete will boost ad recall
In 2005, he asked participants to read samples of text including graduate school applications, sociology dissertation abstracts and translations of a work of Descartes. Some participants read the original versions, written in a verbose, jargon-filled style, while others were given edited versions, with unnecessarily complex words switched for simpler alternatives. Finally, the psychologist asked the participants to rate the intelligence of the authors. Those who read the simplified versions rated the author as +10% more intelligent than those who read the more complex, original text.
Getting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH
“One simple phrase“ experts say to use when talking to a conspiracy theorist
“I understand how you feel.“
Bioicons - high quality science illustrations
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Free, open source health icons Free for use in your next commercial or personal project. Editing is ok. Republishing is ok. No need to give credit.
JMIR Preprints #24948: Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19
METAPHORICALLY SPEAKING A Linguist's Perspective on the Power of Unorthodox Questions to Uncover Unique Patient Insights
5 tips for creating a CGM wellness journey - YouTube
Amy Jo Kim interviews Casey Means, cofounder of Levels
With 'Latinx,' white progressives try to make Spanish more 'woke'
Words that work: effective language in sustainability communications | Radley Yeldar
OSF | The COVID-19 Vaccine Communication Handbook.pdf
Our project tracks behavioural science evidence and advice about COVID-19 vaccine uptake. The handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents – in short, it’s for everyone who wants to know more: about the COVID-19 vaccines, how to talk to others about them, how to challenge misinformation about the vaccines. The handbook is self-contained but additionally provides access to a Wiki of more detailed information, found here: https://sks.to/c19vax.
How to write an image description | by Alex Chen | UX Collective
Email Subject Lines: How to Convert with the C.U.R.V.E. Method | Trendline Interactive
Can Shocking Images Persuade Doubters of COVID's Dangers? - Scientific American
How to write digital products with personality | by Nick DiLallo | Jan, 2021 | UX Collective
COVID Communications Cheat Sheet - de Beaumont Foundation
Effective communication is always important in public health, but it’s never been more important to understand the perceptions of Americans and modify your language accordingly. These recommendations are based on the “Changing the COVID Conversation” poll, conducted by Frank Luntz in partnership with the de Beaumont Foundation, Nov. 21-22, 2020.
UK government messaging on Covid-19: Five principles and recommendations for a COVID communication reset | Independent SAGE
Five principles for an effective COVID-19 lexicon 1. Messaging never merely provides factual information – communication unavoidably conveys many assumptions (the subtext, indirect meanings, inferences, and implications). 2. Messaging should be lexically and grammatically precise and thus easy to enact and adhere to. 3. Messaging should be ‘irony-resistant’. 4. ‘Branding’ or sloganeering should not come at the expense of clarity and precision. 5. Messaging should be underpinned by evidence about what is effective.
Communicating Effectively About Emergency Use Authorization and Vaccines in the COVID-19 Pandemic
Twisted Carrots and Dynamite Beets: How Words Change Perceptions | Breaking Muscle
They found that the indulgent label resulted in the highest consumption. It was chosen 25% more than the basic label, 35% more than with h healthy positive label, and 41% more than the health restrictive label. Veggie consumption increased significantly as well—16% more than the basic label, 23% more than the healthy positive label, and 33% more than the healthy restrictive label.
10 Emotion-Based Headlines that Work - Copyblogger
To Be Persuasive, Make Just Three Claims | Psychology Today
This Is How To Change Someone’s Mind: 6 Secrets From Research - Barking Up The Wrong Tree
Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.
Managing Misinformation in a Humanitarian Context: Internews Rumour Tracking Methodology
'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity 07/01/2020
How to Be More Persuasive Over Email
Enhancing global health communication during a crisis: lessons from the COVID-19 pandemic | PHRP
Ratzan and colleagues identified three general areas of capacity building for health communication during the pandemic: the need for communicators to be proactive and to take preventive actions at times; the importance of planning ahead while also acknowledging the unpredictability of the situation; and the call to focus on people. The checklist for health communicators is made up of five objectives: set shared goals, establish coordinated response, devise a communication strategy, implement the communication plan, and be ready to adapt.
It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Pretty food = healthy food, at least in the minds of consumers.
When people see food that is symmetrical, they tend to believe it is more natural – and when they think a food is more natural, they perceive it to be healthier.
A checklist for prosocial messaging campaigns such as COVID-19 prevention appeals
Unlocking Content Strategy with Key (and Sample!) Messages | by CommunicateHealth | wehearthealthliteracy | Sep, 2020 | Medium
How to win arguments and actually change someone’s mind
To become a better catalyst for change, Berger suggests to: Find the gaps. Rather than push or persuade someone, highlight a gap between their attitudes and their actions, and then get them to persuade themselves. For example: If someone is reluctant to wear a mask at work, ask them if they would wear one if their child or elderly parent were in the office. Ask why that same care or concern isn't present with their colleagues? Provide a “menu” of choices. Rather than unilaterally force a single solution on others, give people the freedom and autonomy to choose from a few options. This is one way to reduce people’s gut resistance, and again, help them persuade themselves. Cut through perceived risks. If people feel like a new idea is controversial or risky, explain your personal experience as to why you think it is more relatable and less extreme than they think.
7 Practical Tips for Better Microcopy | Learn UXD
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy | HTML
How To Develop a Chatbot From Scratch | by Maruti Techlabs | Chatbots Magazine
Changing the language of how we measure and report smoking status: Implications for reducing stigma, restoring dignity, and improving the precision of scientific communication | Nicotine & Tobacco Research | Oxford Academic
Accurate classification of smoking status has long been regarded as an essential prerequisite for advancing tobacco-related epidemiologic, treatment, and policy research. However, the descriptors we commonly use to classify people who smoke may inadvertently perpetuate harmful, stigmatizing beliefs and negative stereotypes. In recognizing the power of words to either perpetuate or reduce stigma, Dr. Nora Volkow—Director of the National Institute on Drug Abuse—recently highlighted the role of stigma in addiction,1 and the movement encouraging the use of person-first language and eliminating the use of slang and idioms when describing addiction and the people whom it affects.2,3 In this commentary, we make an appeal for researchers and clinicians to use personfirst language (e.g., “people who smoke”) rather than commonly used labels (e.g., “smokers”) in written (e.g., in scholarly reports) and verbal communication (e.g., clinical case presentations ) to promote greater respect and convey dignity for people who smoke. We assert that the use of precise and bias-free language to describe people who smoke has the potential to reduce smoking-related stigma and may enhance the precision of scientific communication.
CRAP Test - Learn about Evaluating Sources - LibGuides at Colorado Community Colleges Online
A Guidebook for Developing Public Health Communities of Practice - NNPHI
Language data - Translators without Borders
Language data There is little information available on the languages crisis-affected people speak and understand. Humanitarians often develop communication strategies without reliable data on literacy, languages spoken, or preferred means of communication. The result too often is that crisis-affected people struggle to communicate with humanitarian organizations in a language they understand. Women, children, older people, and people with disabilities are often at the greatest disadvantage because they are less likely to understand international languages and lingua francas. TWB’s Language Data Initiative addresses those issues and provides important resources for humanitarians. It supports humanitarian organizations to develop language-informed programs and communication strategies. Click on a country on the map below to see language data, resources, and maps that we have available for that country. This map will update as new data is published in the future.
Home - PHRASES: Public Health Reaching Across Sectors
Forward-thinking public health professionals are reaching across sectors to build healthier communities. Recognizing that effective collaboration advances everyone’s mission, Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach with tools to build communication skills and strategies designed for success.
Development and Testing of a Short Form of the Patient Activation Measure
The Patient Activation Measure is a valid, highly reliable, unidimensional, probabilistic Guttman‐like scale that reflects a developmental model of activation. Activation appears to involve four stages: (1) believing the patient role is important, (2) having the confidence and knowledge necessary to take action, (3) actually taking action to maintain and improve one's health, and (4) staying the course even under stress. The measure has good psychometric properties indicating that it can be used at the individual patient level to tailor intervention and assess changes. (https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1475-6773.2004.00269.x)
Creative Brief Writing - The Problem Statement - YouTube
Crisis Communication Resource Guide: Coronavirus Disease 2019 (COVID-19)
Built by and for foundations & nonprofit organizations supporting communities at local, regional, national and global scale.
Mike Morrison on Twitter: “Let’s make sharing new research on Twitter more fun! Want an easier way get updated on all the new science in your field? Sick of just clicking links to abstracts? Watch this cartoon to learn how to create a quick #TwitterPoster
How to create Twitter Posters
Reasoned Writing / A Framework For Scientific Papers
Satire and humor resources
Almost everything you need to know about writing, reading, submitting, and understanding satire and humor.
The 'Just Stay Home' Message Will Backfire - The Atlantic
all or nothing messaging may be harmful
Twitter for Scientists
Spoon & Tamago on Twitter: “NHK conducted an experiment to see how germs spread at a cruise buffet. They applied fluorescent paint to the hands of 1 person and then had a group of 10 people dine. In 30 min the paint had transferred to every individual and
Playbook for Pandemic Response
Calling all creatives: Join our global art campaign on hope — Fine Acts
Our new campaign – called Spring of Hope – shares one powerful and uplifting illustration per day, every day, until the end of May –– https://fineacts.co/hope. All works, commissioned specifically for the campaign, are published under a Creative Commons License and are free to print, share and adapt non-commercially – for anyone who needs a dose of hope in these trying times.