Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
YouGov | How good is “good”?
YouGov showed respondents a selection of adjectives from a list of 24 and asked them to score each on a scale from 0-10, with 0 being “very negative” and 10 being “very positive”. Compared US and UK.
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
The art of conversation in the age of bots - InVision Blog
7 rules for conversational writing for chatbots
Why 51% in a survey isn't necessarily a 'majority' | Pew Research Center
Support increases when opioid 'safe consumption sites' called 'overdose prevention sites' | EurekAlert! Science News
Workplace Wellness Programs Don’t Work Well. Why Some Studies Show Otherwise. - The New York Times
If You Say Something Is “Likely,” How Likely Do People Think It Is?
The next time you find yourself stating that a deal or other business outcome is “unlikely” or, alternatively, is “virtually certain,” stop yourself and ask: What percentage chance, in what time period, would I put on this outcome? Frame your prediction that way, and it’ll be clear to both yourself and others where you truly stand.
How to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science | Inc.com
You need to show the other party that his beliefs are actually in conflict with his own values and goals, all without making him defensive. It sounds like a tall order, but Tsipurksy insists it is possible. Offering concrete examples of people who have changed their minds can help. So can suggesting that a person's previous opinion was understandable given the information he or she had at the time.
Warning: Scary Warning Labels Work!
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
Zika rumors got three times more shares than real Zika stories. What can health educators do? » Nieman Journalism Lab
My 6-point microcopy checklist for non-UX writers – The Startup – Medium
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
FrameLab Hacks: One Simple Way to Instantly Power Up Your Communications - FrameLab
By eliminating just one word from your writing you can automatically avoid a major communication pitfall. The word? Not. Cut the Not!
How to persuade people (hint: not by telling them they're stupid) | Business to business | The Guardian
Is this health campaign really social marketing? A checklist to help you decide - Chau - - Health Promotion Journal of Australia - Wiley Online Library
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
How words change minds: The science of framing | Nat Kendall-Taylor | TEDxMidAtlanticSalon - YouTube
To Make Better Choices, Look at All Your Options Together
Viral Podcast - Public Health
Study: Gay & Bisexual Men Persuading Partners to Take PrEP
Comment from Daryl Mangosing who posted this on LinkedIn: To me, this isn't surprising, considering that those who take PrEP in *monogamous* relationships would be signaling that they either don't trust their primary partner OR that they themselves are having sex outside the primary relationship: "Men in monogamous relationships were significantly less likely both to think that PrEP is important for their partners and to be willing to convince their partner to use PrEP compared to men in monogamish and open relationships." Should we only focus PrEP uptake where there's a higher likelihood of success, i.e., among non-monogamous couples and not strictly monogamous couples?
Dangers of stringent modesty - The Jewish Chronicle
Breast cancer prevention in the charedi community
Why plant-based food sells better when it’s not ‘vegetarian’
Renaming (and Rethinking) Obesity | Food | US News
Stop Raising Awareness Already | Stanford Social Innovation Review
52 weeks, 52 faces: Obituaries narrate lives lost to the opioid epidemic
Translation Is not Enough: Cultural Adaptation of Health Communication Materials | The Health Communication Network
Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences | The Health Communication Network
The influence of weight-of-evidence strategies on audience perceptions of (un)certainty when media cover contested science. - PubMed - NCBI
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to "get both sides of the story" even when there is little debate in the scientific community about which truth claim is most valid. In this study, we look at whether highlighting the way in which experts are arrayed across truth claims-a strategy we label "weight-of-evidence reporting"-can attenuate heightened perceptions of uncertainty that can result from coverage of conflicting claims. The results of our study suggest weight-of-evidence strategies can indeed play a role in reducing some of the uncertainty audiences may perceive when encountering lop-sided truth claims.
Microcontent: How to Write Headlines, Page Titles, and Subject Lines
Researchers say they've figured out what makes people reject science, and it's not ignorance - ScienceAlert
Making the truth stick & the myths fade: Lessons from cognitive psychology
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
From Brian Cugelman
The Architecture of Provider-Parent Vaccine Discussions at Health Supervision Visits | Articles | Pediatrics
Parents had significantly higher odds of resisting vaccine recommendations if the provider used a participatory rather than a presumptive initiation format (adjusted odds ratio: 17.5; 95% confidence interval: 1.2–253.5). When parents resisted, 50% of providers pursued their original recommendations (eg, “He really needs these shots”), and 47% of initially resistant parents subsequently accepted recommendations when they did.
Countering Vaccine Hesitancy | From the American Academy of Pediatrics | Pediatrics
This clinical report provides information about addressing parental concerns about vaccination.
Effective Messages in Vaccine Promotion: A Randomized Trial
Pro-vaccine messages do not always work as intended. The effectiveness of those messages may vary depending on existing parental attitudes toward vaccines. For some parents, they may actually increase misperceptions or reduce vaccination intention.
Communicating With Parents About Vaccines
One author has developed a practical approach to categorizing vaccine-hesitant parents into five groups, depending on the source and strength of their vaccine beliefs: "Uninformed but educable" parents have been influenced by friends and relatives who have planted doubts about the safety of vaccines. They are unsure whether these messages are accurate and seek correct information and reassurance. "Misinformed but correctable" parents have heard only antivaccine messages, predominantly from media sources. They are open to provaccine messages and accurate information. "Well-read and open-minded" parents have researched pro- and antivaccine messages. They seek advice from a healthcare provider to assess the merits of the arguments and put them in a proper context. "Convinced and contented" parents have strong antivaccine views and go to the provider, sometimes owing to pressure from a family member, to listen to the other side of the argument. Although this group may change their attitudes over time, the chances of complete success are low. "Committed and missionary" parents hold firmly entrenched antivaccine views and may try and convince the provider to agree with them.
Making the truth stick & the myths fade: Lessons from cognitive psychology – Behavioral Science & Policy Association
Rules for behavioural information design
The Psychology of Brexit - Seven Reasons Why England Voted Leave | Huffington Post
How the Attack on Science Is Becoming a Global Contagion by Christian Schwägerl: Yale Environment 360
Assaults on the science behind climate change research and conservation policies are spreading from the U.S. to Europe and beyond. If this wave of “post-fact” thinking triumphs, the world will face a future dominated by pure ideology.
Action Alliance Framework for Successful Messaging | Action Alliance Framework for Successful Messaging
Today is [Insert Health Issue Here] Awareness Day. Is That Making Us Healthier? | Now | Drexel University
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees
HIV/AIDS Graphic Communication & Design
Over 900 images of HIV/AIDS UK graphics & campaigns now uploaded