Behavior change communications and health-related decisions | Deloitte University Press
Excellent coverage of why health behavior change is so difficult and some of the most relevant theories (including Consumer Information Processing Model)
CPR: It's not always a lifesaver, but it plays one on TV: Popular medical dramas make resuscitation look twice as effective as in real life -- and it may influence real patient decisions -- ScienceDaily
Boost your influence with 17 persuasion techniques (book review) - GET UP & START
Posters, Bullhorns And Skirts Help Spread The Word About Vaccines : Goats and Soda : NPR
Springboard for Health Communication Professionals
How to Craft an Engaging Narrative with Data | Matt Cooper | LinkedIn
How the priming effect controls your actions - Crew blog
Metaphors in Marketing: The Power of Uncovering Your Core Metaphor | marketingforhippies.com
Sander Hermsen on Twitter: "Brilliant #feedback #nudge: Swedish bloodbank sends you a text message when your blood is used http://t.co/HsjoYV65Xu via @R_Thaler"
"Compliance?" "Adherence?" The Language of Medication Taking
YOLO (feat. Adam Levine & Kendrick Lamar) - YouTube
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek
How A Drunken Chipmunk Voice Helps Send A Public Service Message : Goats and Soda : NPR
You Draw It: How Family Income Affects Children’s College Chances - NYTimes.com
30 words that are their own opposites | MNN - Mother Nature Network
I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How.
Nudging Smokers — NEJM
Halpern et al. ended up demonstrating the importance of loss aversion in two different ways. The more obvious is that smokers are far more likely to quit if they stand to lose money if they fail. The more subtle is that the very prospect of incurring losses makes people far less willing to enter a smoking-cessation program. Despite the greater comparative effectiveness of the deposit program, the reward program is likely to be more successful, because far more people will sign up for it.
TED Talks on International Development: Trans-Hegemonic Promise and Ritualistic Constraints - Denskus - 2015 - Communication Theory - Wiley Online Library
Our analysis suggests that TED talks succeed in disseminating ideas and sparking public interest. At the same time, they reflect institutionalized, corporatized modes of mass communication rooted in elitist discourses and practices. Contrary to popular perceptions, we therefore conclude that while TED talks are an effective vehicle for information dissemination, they are an unlikely catalyst for social change.
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
The Mechanics of Preventing Procrastination - The Atlantic
Thinking about far-off events in terms of days, it turned out, did make a person more able to feel for his or her future self—a self who has, after all, the same wants and needs.
Facts Alone Won’t Prevent Another Measles Outbreak | Texas Enterprise
CModules: A Learning Package for Social and Behavior Change Communication (SBCC) - Facilitator's Guide
How to Write a Creative Brief | The Health COMpass
Emojis only in this 'don’t text and die' movie - Osocio
Best Words, Images for Advisors to Hook Clients: Frank Luntz
What Good Is 'Raising Awareness?' - The Atlantic
How Designers Do It: 15 Easy Steps To Design an Infographic From Scratch – Design School
Irrelevant Information Overload
Riander Blog: A matter of semantics…
Re: the use of the word "users"
Language Shapes Thoughts—and Storm Preparations - WSJ
Slidedocs | Duarte
380 High Emotion Words Guaranteed to Make You more Persuasive - The Persuasion Revolution
How to Overcome the Top 3 MegaBiases in Decision-Making - YouTube
For Ebola patients, a way to see the faces of those helping | Public Radio International
Games That Teach You Something About Public Health - Public Health
Managing Ebola Will Take Powerful Communication - HBR
Communication Skills: Don't be so Cerebral | Duarte
Randy Olson's four organs of communication