Nudging Smokers — NEJM
Halpern et al. ended up demonstrating the importance of loss aversion in two different ways. The more obvious is that smokers are far more likely to quit if they stand to lose money if they fail. The more subtle is that the very prospect of incurring losses makes people far less willing to enter a smoking-cessation program. Despite the greater comparative effectiveness of the deposit program, the reward program is likely to be more successful, because far more people will sign up for it.
TED Talks on International Development: Trans-Hegemonic Promise and Ritualistic Constraints - Denskus - 2015 - Communication Theory - Wiley Online Library
Our analysis suggests that TED talks succeed in disseminating ideas and sparking public interest. At the same time, they reflect institutionalized, corporatized modes of mass communication rooted in elitist discourses and practices. Contrary to popular perceptions, we therefore conclude that while TED talks are an effective vehicle for information dissemination, they are an unlikely catalyst for social change.
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
The Mechanics of Preventing Procrastination - The Atlantic
Thinking about far-off events in terms of days, it turned out, did make a person more able to feel for his or her future self—a self who has, after all, the same wants and needs.
Facts Alone Won’t Prevent Another Measles Outbreak | Texas Enterprise
CModules: A Learning Package for Social and Behavior Change Communication (SBCC) - Facilitator's Guide
How to Write a Creative Brief | The Health COMpass
Emojis only in this 'don’t text and die' movie - Osocio
Best Words, Images for Advisors to Hook Clients: Frank Luntz
What Good Is 'Raising Awareness?' - The Atlantic
How Designers Do It: 15 Easy Steps To Design an Infographic From Scratch – Design School
Irrelevant Information Overload
Riander Blog: A matter of semantics…
Re: the use of the word "users"
Language Shapes Thoughts—and Storm Preparations - WSJ
Slidedocs | Duarte
380 High Emotion Words Guaranteed to Make You more Persuasive - The Persuasion Revolution
How to Overcome the Top 3 MegaBiases in Decision-Making - YouTube
For Ebola patients, a way to see the faces of those helping | Public Radio International
Games That Teach You Something About Public Health - Public Health
Managing Ebola Will Take Powerful Communication - HBR
Communication Skills: Don't be so Cerebral | Duarte
Randy Olson's four organs of communication
Why Bad Presentations Happen to Good Causes (pdf)
Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity – Skift
Communicating Health Messages: A Framework to Increase the Effectiveness of Health Communication Globally
Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents - HBR
R U There? - A new counselling service harnesses the power of the text message.
How smart language helped end Seattle’s paralyzing bikelash | PeopleForBikes
JMU-Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial | Evans | JMIR mHealth and uHealth
An Emergency Response Social Media Checklist - Hootsuite Social Media Management
Blissful ignorance is almost our natural state | News | WBS
The Solutions Journalism Toolkit, at your service | Solutions Journalism Network
Power or Promise: Do Online Health Campaigns Impact Offline Behavior? | American Institutes for Research
Peter Moore on Twitter: "Excellent poster from @exerciseworks to show patients tomorrow.... http://t.co/sjfuaGkMQq"
Anthropology and Ebola Communication | Ebola Communication Network
Debunking Vaccine Myths Can Have An Unintended Effect : Shots - Health News : NPR
Telling Stories, Saving Lives: Creating Narrative Health Messages - Health Communication - Volume 30, Issue 2
Social Behavior Change Commmunication Online Courses
Positive Deviance Initiative
'Deviant' care for premature son inspires scholarship | Royal Roads University | Victoria, BC
Arvind Singhal's personal experience with positive deviance