The Narrative Project user guide | Bond
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.
Why You Can't Persuade People With Facts | Ray Williams | LinkedIn
CDC's new 'pre-diabetes' campaign is misguided, Mayo physician says | MinnPost
JMIR-Adapting Behavioral Interventions for Social Media Delivery | Pagoto | Journal of Medical Internet Research
Adolescent drinking, social identity, and parenting for safety: Perspectives from Australian adolescents and parents
Social Proof: Are You Doing It Wrong? - Neuromarketing
Reducing Preventable Harm in Hospitals - The New York Times
"So the big question is: How can health systems be made safer when success means changing the attitudes and habits of health care professionals at a time when many are overwhelmed and deeply frustrated by all of the demands being made on them? What does it take to get them to embrace, with urgency, new ways of working?"
Social Media Analysis and Health Communication webinar
Information is contagious among social connections -- ScienceDaily
Columbia University Medical Center | Program in Narrative Medicine
"THE LEADER IN NARRATIVE BEST PRACTICES AND TEAM-BASED HEALTHCARE PROGRAMS Narrative Medicine fortifies clinical practice with the narrative competence to recognize, absorb, metabolize, interpret, and be moved by the stories of illness. Through narrative training, the Program in Narrative Medicine helps physicians, nurses, social workers, mental health professionals, chaplains, social workers, academics, and all those interested in the intersection between narrative and medicine improve the effectiveness of care by developing these skills with patients and colleagues. Our research and outreach missions are conceptualizing, evaluating, and spear-heading these ideas and practices nationally and internationally."
Children aged five eating own weight in sugar each year as parents urged to check products with free app - Telegraph
5 Things That Need Your Focus When Creating Effective Calls-to-Action - Social Media Week
Good, Evil & the “Truth” About Cancer: How Language Affects How We Communicate Science
Thinking of... ( • )( • ) - Osocio
Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial
Thinking about the ethics and politics of public health campaigns | This Sociological Life
A Little Appreciation Goes A Long Way; Why Gratitude Is The Gift That Keeps On Giving - Forbes
Designing Healthcare Apps With Delight – Smashing Magazine
Flabby to Fit: Make Your Content Audit Work | Meghan Codd Walker | LinkedIn
Psychology study helps lower water use in Encinitas | Encinitas Advocate
Fear-Based Appeals Effective at Changing Attitudes, Behaviors After All
Priming with words | The Marketing Society
Cognitive biases that affect decisions - Business Insider
Scaring People to Improve Health Works, But Can Have Downsides : Shots - Health News : NPR
Scary Translation Mistakes Made by Our Favorite Brands
Why Fear Has No Place in Environmental Campaigns | I Ctrl Shift
ynet לראשונה בעולם החרדי: פשקוויל הקורא להיבדק לסרטן השד - בריאות
A breast cancer campaign targeted at Haredi women using posters in their neighborhoods
Many Ads in Parenting Magazines Show Unsafe Practices for Kids - Scientific American
Wide Angle Lens – Frameworks Academy
Behavior change communications and health-related decisions | Deloitte University Press
Excellent coverage of why health behavior change is so difficult and some of the most relevant theories (including Consumer Information Processing Model)
CPR: It's not always a lifesaver, but it plays one on TV: Popular medical dramas make resuscitation look twice as effective as in real life -- and it may influence real patient decisions -- ScienceDaily
Boost your influence with 17 persuasion techniques (book review) - GET UP & START
Posters, Bullhorns And Skirts Help Spread The Word About Vaccines : Goats and Soda : NPR
Springboard for Health Communication Professionals
How to Craft an Engaging Narrative with Data | Matt Cooper | LinkedIn
How the priming effect controls your actions - Crew blog
Metaphors in Marketing: The Power of Uncovering Your Core Metaphor | marketingforhippies.com
Sander Hermsen on Twitter: "Brilliant #feedback #nudge: Swedish bloodbank sends you a text message when your blood is used http://t.co/HsjoYV65Xu via @R_Thaler"
"Compliance?" "Adherence?" The Language of Medication Taking
YOLO (feat. Adam Levine & Kendrick Lamar) - YouTube
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek
How A Drunken Chipmunk Voice Helps Send A Public Service Message : Goats and Soda : NPR
You Draw It: How Family Income Affects Children’s College Chances - NYTimes.com
30 words that are their own opposites | MNN - Mother Nature Network
I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How.
Nudging Smokers — NEJM
Halpern et al. ended up demonstrating the importance of loss aversion in two different ways. The more obvious is that smokers are far more likely to quit if they stand to lose money if they fail. The more subtle is that the very prospect of incurring losses makes people far less willing to enter a smoking-cessation program. Despite the greater comparative effectiveness of the deposit program, the reward program is likely to be more successful, because far more people will sign up for it.
TED Talks on International Development: Trans-Hegemonic Promise and Ritualistic Constraints - Denskus - 2015 - Communication Theory - Wiley Online Library
Our analysis suggests that TED talks succeed in disseminating ideas and sparking public interest. At the same time, they reflect institutionalized, corporatized modes of mass communication rooted in elitist discourses and practices. Contrary to popular perceptions, we therefore conclude that while TED talks are an effective vehicle for information dissemination, they are an unlikely catalyst for social change.
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
The Mechanics of Preventing Procrastination - The Atlantic
Thinking about far-off events in terms of days, it turned out, did make a person more able to feel for his or her future self—a self who has, after all, the same wants and needs.