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[https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5789790/?fbclid=IwAR1HekVX1NeS8njx68dt0sYqca4GWRsK3fLeMkgRfrT-j17Q4Jjyuab0uYk] - - public:weinreich
campaign_effects, health_communication, theory - 3 | id:264291 -

Fear appeals are effective. The present meta-analysis found that fear appeals were successful at influencing attitudes, intentions, and behaviors across nearly all conditions that were analyzed. Even when a moderator was unrelated to fear appeal effectiveness, fear appeals were still more effective than comparison treatments. Further, there was not one level of any moderator that we tested for which fear appeals backfired to produce worse outcomes relative to the comparison groups.

[http://www.kff.org/entpartnerships/7515.cfm] - - public:weinreich
campaign_effects, health_communication, HIV_AIDS, media, sample_campaigns - 5 | id:79487 -

This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic

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