Generate human centric microcopy for all purposes.
Interactive websites may cause antismoking messages to backfire | Penn State University
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
The art of conversation in the age of bots - InVision Blog
7 rules for conversational writing for chatbots
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
From Brian Cugelman
5 Things That Need Your Focus When Creating Effective Calls-to-Action - Social Media Week
Flabby to Fit: Make Your Content Audit Work | Meghan Codd Walker | LinkedIn
Slidedocs | Duarte
Power or Promise: Do Online Health Campaigns Impact Offline Behavior? | American Institutes for Research
The Guide to Embracing Your Inner Digital Health Maven | Digital Health Maven
Are you sure your health information is accessible? | CommunicateHealth
Digital Storytelling for Social Impact : The Rockefeller Foundation
Health literacy screening instruments for eHealth applications: A systematic review
Boguski, Berman Define the Goody-Gaga Effect in Harvard Speech on Medical Internet | Celebrity Diagnosis
E-Mail Reminders Can Improve Health Choices, Kaiser Study Finds - iHealthBeat
Harris Interactive: Number of Cyberchondriacs Increases
Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information. Analysis by Fard Johnmar of HealthCareVox.
IgniteBlog: Web is the prime venue for reaching health mega-influencers
According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.
Why Are Health Care Interventions Delivered Over the Internet? A Systematic Review of the Published Literature
from the Journal of Medical Internet Research