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[https://redirectmethod.org/blueprint/] - - public:weinreich
advertising, behavior_change, health_communication, how_to, online_marketing, video - 6 | id:264222 -

The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.

[https://news.psu.edu/story/557373/2019/02/05/research/interactive-websites-may-cause-antismoking-messages-backfire] - - public:weinreich
behavior_change, health_communication, online_marketing, tobacco - 4 | id:241725 -

In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.

[https://www.news.com.au/lifestyle/food/drink/mountain-dew-just-made-an-epic-advertising-fail-in-scotland/news-story/a3a3576efdc0a0ca56c2bc5d07a0872f#.jhrhv] - - public:weinreich
health_communication, online_marketing, research, target_audience - 4 | id:186610 -

Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.

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