Are Your Messages Repeatable & Retweetable?
How can we use the ‘science of stories’ to produce persuasive scientific stories? | Palgrave Communications
Is better to say "easier" or "less difficult"? | LinkedIn
For customers or stakeholders who are prevention-minded, loss is boss. Speaking about the avoidance of negative consequences is powerful so use words and phrases like “gaps”, “missing out”, “waste”, and “avoid”. For customers or staff with a promotion-mindset, frame the gain. “Opportunity”, “growth”, “win” and “save” will be your go-to words.
Less is More: Delivering Value (Not Just Reams of Data From Your Research)
Mike Sherman and Neil Gains will present a method that allows you to create insightful, concise and practical reports in four steps, producing presentations that typically range from 15 to 25 pages.
Social Norms for Social Good: 3 Insights to Apply - ideas42
How to write a blogpost from your journal article in eleven easy steps. | Impact of Social Sciences
(1) (PDF) A Rose by Any Other Name? A Subtle Linguistic Cue Impacts Anger and Corresponding Policy Support in Intractable Conflict
Given the central role of anger in shaping adversarial policy preferences in the context of intergroup conflict, its reduction may promote conflict resolution. In the current work, we drew on psycholinguistic research on the role of language in generating emotions to explore a novel, extremely subtle means of intervention. Specifically, we hypothesized that phrasing conflict-relevant policies in noun form (vs. verb form) would reduce anger and impact policy support correspondingly. Results across three experimental studies in the context of the Israeli-Palestinian conflict supported these expectations for both support for concessions (Studies 1–3) and retaliatory policies (Study 3), with reduction in anger mediating the salutary impact of noun form (vs. verb form) on policy support. These results expand our understanding of the influence of language on emotions and policies in the context of conflict and have applied relevance for conflict-resolution efforts. (1) (PDF) A Rose by Any Other Name? A Subtle Linguistic Cue Impacts Anger and Corresponding Policy Support in Intractable Conflict. Available from: https://www.researchgate.net/publication/322150387_A_Rose_by_Any_Other_Name_A_Subtle_Linguistic_Cue_Impacts_Anger_and_Corresponding_Policy_Support_in_Intractable_Conflict [accessed May 02 2019].
The Vegetable Lamb | Hidden Brain : NPR
Looking at their actions today, it can be hard to understand why these physicians would dismiss information that could have saved lives. But researchers who study the history of science say the spread of new innovations isn't always rational or linear. That's especially true when a new idea comes up against widely-held scientific beliefs. "We don't like to have beliefs that are different from the people around us," says philosopher of science Cailin O'Connor. "We don't like our actions to not conform with the people who we know and love." This week on Hidden Brain, we explore how information and misinformation spread in the world of science, and why evidence is often not enough to convince others of the truth.
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Negotiating? Let Psychology Give You the Upper Hand | Ogilvy
Do Your Market Research Reports Need an Update? Let's Start with Your Template | Research Rockstar LLC
Is that halo LED..? How a 100 year-old piece of behavioural science could help solve a very modern behavioural challenge. | LinkedIn
Often, there's a disproportionate focus on pre-existing attitudes or other exogenous factors explaining why behavioural interventions may not work. In other words, attitudes or other factors got in the way of the intervention being effective. But that's not necessarily the case, as this study suggests. Instead, it might be the nature of the intervention itself which blocks the behaviour (change).
Characteristics of Narrative Interventions and Health Effects: A Review of the Content, Form, and Context of Narratives in Health-related Narrative Persuasion Research
To provide an overview of the different characteristics of narratives in health effects research and of the persuasive effects that were found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives, a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics, like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and effects that were found, continued research effort is warranted on which characteristics lead to effects. The present review provides an overview of the evidence for persuasive narrative characteristics so far.
Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
Increase Fundraising Results by Making Your Donor Feel Like a Hero
When you tell donors they can “feed hungry children”, “stop human trafficking” or “give twice the hope”, you make them the hero. This engages a “storytelling switch” that triggers a rush of cortisol and oxytocin throughout their body: Cortisol focuses your attention on a problem that needs solving (feeding hungry children). Oxytocin magnifies your feelings of empathy, caring, and love. Can brain chemistry really increase fundraising results? Short answer: Yes. Every. Single. Time. Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry. – Paul Zak In fact, the release of these two chemicals are actually predictors of giving behavior. Stories increase fundraising results! Researchers in one study concluded is that story structure (hook, problem, payoff) kicks off the chemistry associated with giving.
Solving Brand Problems With Behavioral Science | Branding Strategy Insider
Hand Gestures Could Help Save Moms’ Lives in Mali
The Hidden Costs of Reminders - Behavioral Scientist
The difference between doing something, and being the type of person who does that something...
When it comes to motivating people to vote, identity theory is influential. Studies have shown us that how we refer to people ahead of a vote can influence their likelihood to vote. In short, if we use a noun (a ‘voter’) rather than a verb (‘to vote’), we can see double digit increases in voter turn-out. To be clear, this is one of the largest effects identified in a large-scale field experiment — an uptick of over 10%, simply as a result of reframing the request to use the vote. Identity theory tells us this happens because the noun version (‘a voter’) speaks to our self-concept; wanting to align with what society expects of us, increases the likelihood of us engaging in that behaviour. It’s an opportunity for positive distinctiveness.
A Guide to Changing Someone Else’s Beliefs – Reasonable Doubt – Medium
Two psychologists have a surprising theory on how to get motivated — Quartz at Work
Giving advice, as opposed to receiving it, appears to help unmotivated people feel powerful because it involves reflecting on knowledge that they already have. So if you’re completely clueless about the resources or strategies necessary for progress, asking for help is probably the best first step. But if you (like most of us), know what you need to do, but are having trouble actually doing it, giving someone advice may be the push you need.
“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
Interactive websites may cause antismoking messages to backfire | Penn State University
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
Cross Scott: Arizona man recalled 'The Office' to give woman CPR - The Washington Post
Humanitarian and Country Icons 2018 - World | ReliefWeb
Stop ‘fighting’ cancer, and start treating it like any other illness | Simon Jenkins | Opinion | The Guardian
Six Verbs That Make You Sound Weak (No Matter Your Job Title)
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy options - ScienceDirect
This article reports on new research that finds certain messages reduce fear of sharks, key to promoting conservation-minded responses to shark bites. Here it is argued that the sophistication in public feelings toward these highly emotional events has allowed new actors to mobilize and given rise to the ‘Save the Sharks’ movement. In a unique experiment coupling randomly assigned intent-based priming messages with exposure to sharks in a ‘shark tunnel’, a potential path to reduce public fear of sharks and alter policy preferences is investigated. Priming for the absence of intent yielded significant fear extinction effects, providing a viable means of increasing support for non-lethal policy options following shark bite incidents. High levels of pride and low levels of blame for bite incidents are also found. In all, this article provides a step towards improving our understanding of fear and fear reduction in public policy.
Framing discourse around conservative values shifts climate change attitudes -- ScienceDaily
People use less information than they think to make up their minds | PNAS
How Brazilians Use WhatsApp to Connect on Zika | The Zika Outbreak | FRONTLINE | PBS | Official Site
Special issue - The Journal of Development Communication - Summit on Behaviour and Social Change Communication
In April 2018, almost 1,200 people gathered in Indonesia for the Summit on Behaviour and Social Change Communication. Practitioners, researchers, donors, and leaders from more than 400 organisations travelled to Nusa Dua from the Asia Pacific region, Africa, Europe, Latin America, and North America. This issue features ten papers prepared by SUMMIT participants based on their presentations. They cover a range of challenges from using story-telling to help fishermen in Belize deal with threats to their occupations, and influencing adolescent girls and boys in India to address gender discrimination and stereotyping – to the use of social media to change norms regarding babies’ health in Malawi.
From solar panels to changing your diet — 11 ways you can combat climate change - MarketWatch
Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue
2 negative words to avoid in customer service
Actually and "like I told you before"
Best practice guidance // How to respond to vocal vaccine deniers in public - WHO
Reality Check: Are public health campaigns working? - BBC News
Three of the best-known health messages are eating five portions a day of fruit and vegetables, getting 150 minutes of exercise a week and quitting smoking. But what evidence is there that these have worked?
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
YouGov | How good is “good”?
YouGov showed respondents a selection of adjectives from a list of 24 and asked them to score each on a scale from 0-10, with 0 being “very negative” and 10 being “very positive”. Compared US and UK.
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
The art of conversation in the age of bots - InVision Blog
7 rules for conversational writing for chatbots
Why 51% in a survey isn't necessarily a 'majority' | Pew Research Center
Support increases when opioid 'safe consumption sites' called 'overdose prevention sites' | EurekAlert! Science News
Workplace Wellness Programs Don’t Work Well. Why Some Studies Show Otherwise. - The New York Times
If You Say Something Is “Likely,” How Likely Do People Think It Is?
The next time you find yourself stating that a deal or other business outcome is “unlikely” or, alternatively, is “virtually certain,” stop yourself and ask: What percentage chance, in what time period, would I put on this outcome? Frame your prediction that way, and it’ll be clear to both yourself and others where you truly stand.
How to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science | Inc.com
You need to show the other party that his beliefs are actually in conflict with his own values and goals, all without making him defensive. It sounds like a tall order, but Tsipurksy insists it is possible. Offering concrete examples of people who have changed their minds can help. So can suggesting that a person's previous opinion was understandable given the information he or she had at the time.
Warning: Scary Warning Labels Work!
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.