Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy options - ScienceDirect
This article reports on new research that finds certain messages reduce fear of sharks, key to promoting conservation-minded responses to shark bites. Here it is argued that the sophistication in public feelings toward these highly emotional events has allowed new actors to mobilize and given rise to the ‘Save the Sharks’ movement. In a unique experiment coupling randomly assigned intent-based priming messages with exposure to sharks in a ‘shark tunnel’, a potential path to reduce public fear of sharks and alter policy preferences is investigated. Priming for the absence of intent yielded significant fear extinction effects, providing a viable means of increasing support for non-lethal policy options following shark bite incidents. High levels of pride and low levels of blame for bite incidents are also found. In all, this article provides a step towards improving our understanding of fear and fear reduction in public policy.
People use less information than they think to make up their minds | PNAS
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
Stop Raising Awareness Already | Stanford Social Innovation Review
Researchers say they've figured out what makes people reject science, and it's not ignorance - ScienceAlert
Useful Theory: Self-Determination | CommunicateHealth
Why You Can't Persuade People With Facts | Ray Williams | LinkedIn
Fear-Based Appeals Effective at Changing Attitudes, Behaviors After All
Scaring People to Improve Health Works, But Can Have Downsides : Shots - Health News : NPR
Why Fear Has No Place in Environmental Campaigns | I Ctrl Shift
Behavior change communications and health-related decisions | Deloitte University Press
Excellent coverage of why health behavior change is so difficult and some of the most relevant theories (including Consumer Information Processing Model)
Boost your influence with 17 persuasion techniques (book review) - GET UP & START
Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory
Beyond "This Is Your Brain On Drugs": 4 Ways That Scare Campaigns Can Change Bad Habits | Co.Exist | ideas + impact
The Psychology of Influence | Social Media Today
CDC - Health Communication Science Digest
The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale
Nudging for Nothing - no effect found in message framing
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Homer Simpson for Nonprofits: The Truth About What People Really Think and What It Means for Promoting Your Cause
Positive Reinforcement vs. Negative Consequences
What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.
Communications and Social Marketing
theory paper from CSAP