Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
Is this health campaign really social marketing? A checklist to help you decide - Chau - - Health Promotion Journal of Australia - Wiley Online Library
How words change minds: The science of framing | Nat Kendall-Taylor | TEDxMidAtlanticSalon - YouTube
Stop Raising Awareness Already | Stanford Social Innovation Review
Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes
Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.
Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials
CModules: A Learning Package for Social and Behavior Change Communication (SBCC) - Facilitator's Guide
How to Write a Creative Brief | The Health COMpass
What Good Is 'Raising Awareness?' - The Atlantic
2013 NCHCMM Conference Sessions Videos - National Public Health Information Coalition (NPHIC)
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Proving the impact of media on behaviour change | Health Communication
Seven Tips for Changing Behaviour – A Manifesto | Rich Media
Does Fear Work Afterall? | Social Marketing exChange
AdNews: Dumb and Dumber (Ways to Die)
Zócalo Public Square :: We’re Going To Attack Your Donut Eating On All Fronts - Health Propaganda
Fatsmack: What it Takes to Make Health Campaigns Stick - Jason Hayes - The Atlantic
To compete against the soda companies on a relatively meager budget, a Boston diabetes campaign attempted to leverage the power of social psychology.
Health Communications, Social Marketing and Coke
The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution
Use of mass media campaigns to change health behaviour : The Lancet
CDC - Gateway to Health Communication & Social Marketing Practice
Tweets from the NCHCMM09 Conference
Applying Health Communications and Social Marketing to Alcohol, Tobacco, and Other Drug Problem Prevention
CSAP online training course