3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Increasing immunization compliance among schools and day care centers: Evidence from a randomized controlled trial | Journal of Behavioral Public Administration
The results suggest that there was no significant difference in compliance rates between treatment and control schools six months post-treatment. To our knowledge, it is the first randomized controlled trial evaluating the use of descriptive social norms in increasing immunization compliance rates in a school-based setting. In addition, it serves as an example of embedding a behaviorally-informed experiment in a government program utilizing high-quality administrative data.
Social Norms for Social Good: 3 Insights to Apply - ideas42
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.