The difference between doing something, and being the type of person who does that something...
When it comes to motivating people to vote, identity theory is influential. Studies have shown us that how we refer to people ahead of a vote can influence their likelihood to vote. In short, if we use a noun (a ‘voter’) rather than a verb (‘to vote’), we can see double digit increases in voter turn-out. To be clear, this is one of the largest effects identified in a large-scale field experiment — an uptick of over 10%, simply as a result of reframing the request to use the vote. Identity theory tells us this happens because the noun version (‘a voter’) speaks to our self-concept; wanting to align with what society expects of us, increases the likelihood of us engaging in that behaviour. It’s an opportunity for positive distinctiveness.
A Guide to Changing Someone Else’s Beliefs – Reasonable Doubt – Medium
Two psychologists have a surprising theory on how to get motivated — Quartz at Work
Giving advice, as opposed to receiving it, appears to help unmotivated people feel powerful because it involves reflecting on knowledge that they already have. So if you’re completely clueless about the resources or strategies necessary for progress, asking for help is probably the best first step. But if you (like most of us), know what you need to do, but are having trouble actually doing it, giving someone advice may be the push you need.
“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
Interactive websites may cause antismoking messages to backfire | Penn State University
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
Cross Scott: Arizona man recalled 'The Office' to give woman CPR - The Washington Post
Humanitarian and Country Icons 2018 - World | ReliefWeb
Stop ‘fighting’ cancer, and start treating it like any other illness | Simon Jenkins | Opinion | The Guardian
Six Verbs That Make You Sound Weak (No Matter Your Job Title)
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy options - ScienceDirect
This article reports on new research that finds certain messages reduce fear of sharks, key to promoting conservation-minded responses to shark bites. Here it is argued that the sophistication in public feelings toward these highly emotional events has allowed new actors to mobilize and given rise to the ‘Save the Sharks’ movement. In a unique experiment coupling randomly assigned intent-based priming messages with exposure to sharks in a ‘shark tunnel’, a potential path to reduce public fear of sharks and alter policy preferences is investigated. Priming for the absence of intent yielded significant fear extinction effects, providing a viable means of increasing support for non-lethal policy options following shark bite incidents. High levels of pride and low levels of blame for bite incidents are also found. In all, this article provides a step towards improving our understanding of fear and fear reduction in public policy.
Framing discourse around conservative values shifts climate change attitudes -- ScienceDaily
People use less information than they think to make up their minds | PNAS
How Brazilians Use WhatsApp to Connect on Zika | The Zika Outbreak | FRONTLINE | PBS | Official Site
Special issue - The Journal of Development Communication - Summit on Behaviour and Social Change Communication
In April 2018, almost 1,200 people gathered in Indonesia for the Summit on Behaviour and Social Change Communication. Practitioners, researchers, donors, and leaders from more than 400 organisations travelled to Nusa Dua from the Asia Pacific region, Africa, Europe, Latin America, and North America. This issue features ten papers prepared by SUMMIT participants based on their presentations. They cover a range of challenges from using story-telling to help fishermen in Belize deal with threats to their occupations, and influencing adolescent girls and boys in India to address gender discrimination and stereotyping – to the use of social media to change norms regarding babies’ health in Malawi.
From solar panels to changing your diet — 11 ways you can combat climate change - MarketWatch
Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue
2 negative words to avoid in customer service
Actually and "like I told you before"
Best practice guidance // How to respond to vocal vaccine deniers in public - WHO
Reality Check: Are public health campaigns working? - BBC News
Three of the best-known health messages are eating five portions a day of fruit and vegetables, getting 150 minutes of exercise a week and quitting smoking. But what evidence is there that these have worked?
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
YouGov | How good is “good”?
YouGov showed respondents a selection of adjectives from a list of 24 and asked them to score each on a scale from 0-10, with 0 being “very negative” and 10 being “very positive”. Compared US and UK.
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
The art of conversation in the age of bots - InVision Blog
7 rules for conversational writing for chatbots
Why 51% in a survey isn't necessarily a 'majority' | Pew Research Center
Support increases when opioid 'safe consumption sites' called 'overdose prevention sites' | EurekAlert! Science News
Workplace Wellness Programs Don’t Work Well. Why Some Studies Show Otherwise. - The New York Times
If You Say Something Is “Likely,” How Likely Do People Think It Is?
The next time you find yourself stating that a deal or other business outcome is “unlikely” or, alternatively, is “virtually certain,” stop yourself and ask: What percentage chance, in what time period, would I put on this outcome? Frame your prediction that way, and it’ll be clear to both yourself and others where you truly stand.
How to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science | Inc.com
You need to show the other party that his beliefs are actually in conflict with his own values and goals, all without making him defensive. It sounds like a tall order, but Tsipurksy insists it is possible. Offering concrete examples of people who have changed their minds can help. So can suggesting that a person's previous opinion was understandable given the information he or she had at the time.
Warning: Scary Warning Labels Work!
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
Zika rumors got three times more shares than real Zika stories. What can health educators do? » Nieman Journalism Lab
My 6-point microcopy checklist for non-UX writers – The Startup – Medium
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
FrameLab Hacks: One Simple Way to Instantly Power Up Your Communications - FrameLab
By eliminating just one word from your writing you can automatically avoid a major communication pitfall. The word? Not. Cut the Not!
How to persuade people (hint: not by telling them they're stupid) | Business to business | The Guardian
Is this health campaign really social marketing? A checklist to help you decide - Chau - - Health Promotion Journal of Australia - Wiley Online Library
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
How words change minds: The science of framing | Nat Kendall-Taylor | TEDxMidAtlanticSalon - YouTube
To Make Better Choices, Look at All Your Options Together
Viral Podcast - Public Health
Study: Gay & Bisexual Men Persuading Partners to Take PrEP
Comment from Daryl Mangosing who posted this on LinkedIn: To me, this isn't surprising, considering that those who take PrEP in *monogamous* relationships would be signaling that they either don't trust their primary partner OR that they themselves are having sex outside the primary relationship: "Men in monogamous relationships were significantly less likely both to think that PrEP is important for their partners and to be willing to convince their partner to use PrEP compared to men in monogamish and open relationships." Should we only focus PrEP uptake where there's a higher likelihood of success, i.e., among non-monogamous couples and not strictly monogamous couples?
Dangers of stringent modesty - The Jewish Chronicle
Breast cancer prevention in the charedi community