Why 51% in a survey isn't necessarily a 'majority' | Pew Research Center
If You Say Something Is “Likely,” How Likely Do People Think It Is?
The next time you find yourself stating that a deal or other business outcome is “unlikely” or, alternatively, is “virtually certain,” stop yourself and ask: What percentage chance, in what time period, would I put on this outcome? Frame your prediction that way, and it’ll be clear to both yourself and others where you truly stand.
How to Craft an Engaging Narrative with Data | Matt Cooper | LinkedIn
When numbers can backfire on you
Proposing a Survey Instrument for Measuring Operational, Formal, Information, and Strategic Internet Skills
Social Math- from The Office
Also links to a great intro to social math