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[https://hbr.org/2018/07/if-you-say-something-is-likely-how-likely-do-people-think-it-is] - - public:weinreich
health_communication, quantitative - 2 | id:177131 -

The next time you find yourself stating that a deal or other business outcome is “unlikely” or, alternatively, is “virtually certain,” stop yourself and ask: What percentage chance, in what time period, would I put on this outcome? Frame your prediction that way, and it’ll be clear to both yourself and others where you truly stand.

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