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Influencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive
Influencers 101: Best Practices and Practical Approaches for Public Health Campaigns Lessons learned from tobacco prevention campaigns
My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
Repeating Things Makes Them Seem True, Sort Of | Psychology Today
“Health is Social: Leveraging the Metaverse to Improve Public Health” conference | UConn Center for mHealth and Social Media
The theme of the 2023 annual virtual CHASM conference is “Health is Social: Leveraging the Metaverse to Improve Public Health.” A theme throughout the conference will be the role of social connectedness in health and ways we can leverage the metaverse to strengthen social ties, social support, and tilt social norms toward healthy choices, healthy lifestyles, and healthy communities. This conference will feature keynote speakers and panelists who are studying and innovating tools of the metaverse, including social media, virtual reality, and digital technologies to help us connect in ways that solve health problems.
Accessible Social
accessible best practices for social media content and digital communications
WHO/UNICEF How to build an infodemic insights report in 6 steps
This manual provides a quick overview of the steps required to develop an infodemic insights report that can be used during an emergency response or for routine health programming (where so-called low-level infodemics may be more common). The steps are: 1. Choose the question that infodemic management insights could help to answer 2. Identify and select the data sources and develop an analysis plan for each data source 3. Conduct an integrated analysis across those data sources 4. Develop strategies and recommendations 5. Develop an infodemic insights report 6. Disseminate the infodemic insights report and track the actions taken.
Alt text proved unexpected star of NASA’s Webb images - The Washington Post
A team that included writers, designers, scientists and educators worked together to put together the package of images the public saw, and the alt text was not an afterthought, Rhue said. He said the team had a relatively short period of time to produce those descriptions. He only saw the photos a week before the public did. But they had spent the previous two years discussing accessibility and working with a consulting agency to create an alt text stylebook. During that process, they practiced writing descriptions and learned what didn’t work. “I had thought that brevity was a really important thing. That’s a common misconception,” Rhue said. He pointed to the saying “a picture is worth a thousand words” and said the recent images required more words than that to fully capture them. “There were more than 1,000 words written about each of those pictures, and we could keep going.”
18 Ways to Repurpose One Piece of Content
100m Articles Analyzed: What You Need To Write The Best Headlines [2021] | BuzzSumo.com
How to Make Health and Risk Communication on Social Media More Social
we propose an integrative approach that combines three complementary paths: (1) putting the “social” back into health organizations’ culture by inserting more “social” content into the internal organizational discourse through consultation with experts from different fields, including those who diverge from the scientific consensus. (2) Using strategies to enable health organizations to respond to the public on social networks, based on health communications research and studies on emerging infectious disease (EID) communication. (3) Engaging the public on social media based on the participatory approach, which considers the public as a partner that understands science and can work with the organizations to develop an open and innovative pandemic realm by using crowdsourcing to solve complex global health problems.
JMIR Infodemiology - Infodemic Signal Detection During the COVID-19 Pandemic: Development of a Methodology for Identifying Potential Information Voids in Online Conversations
Objective: In this work, we aimed to develop a practical, structured approach to identify narratives in public online conversations on social media platforms where concerns or confusion exist or where narratives are gaining traction, thus providing actionable data to help the WHO prioritize its response efforts to address the COVID-19 infodemic. Methods: We developed a taxonomy to filter global public conversations in English and French related to COVID-19 on social media into 5 categories with 35 subcategories. The taxonomy and its implementation were validated for retrieval precision and recall, and they were reviewed and adapted as language about the pandemic in online conversations changed over time. The aggregated data for each subcategory were analyzed on a weekly basis by volume, velocity, and presence of questions to detect signals of information voids with potential for confusion or where mis- or disinformation may thrive. A human analyst reviewed and identified potential information voids and sources of confusion, and quantitative data were used to provide insights on emerging narratives, influencers, and public reactions to COVID-19–related topics. Results: A COVID-19 public health social listening taxonomy was developed, validated, and applied to filter relevant content for more focused analysis. A weekly analysis of public online conversations since March 23, 2020, enabled quantification of shifting interests in public health–related topics concerning the pandemic, and the analysis demonstrated recurring voids of verified health information. This approach therefore focuses on the detection of infodemic signals to generate actionable insights to rapidly inform decision-making for a more targeted and adaptive response, including risk communication.
How to write an image description | by Alex Chen | UX Collective
Managing Misinformation in a Humanitarian Context: Internews Rumour Tracking Methodology
Misinformation on the coronavirus might be the most contagious thing about it | Adam Kucharski | Opinion | The Guardian
To fully explain how viral content – and viruses – spread, we need to move away from the idea that outbreaks involve simple clockwork infections, passing along a chain from person to person to person until large numbers have been exposed. During the 2015 outbreak of the Mers coronavirus in South Korea, 82 out of 186 infections came from a single “superspreading event” in a hospital where an infected person was being treated. It’s not yet clear how common such superspreading is in the current outbreak, but we do know that these kinds of events are how information goes viral online; most outbreaks on Twitter are dominated by a handful of individuals or media outlets, which are responsible for a large proportion of transmission. If you heard about snake flu, you might have told a couple of friends; meanwhile, newspaper headlines were telling millions. When tackling disease outbreaks, health agencies often work to identify potential superspreading events, isolating infected individuals to prevent further transmission. However, this isn’t the only way to stop an outbreak. As well as tracking down people who are infectious, it’s possible to target broader social interactions that might amplify transmission. For example, many cities in China have recently closed schools, which can be hotspots for respiratory infections.
Evaluating digital health products - GOV.UK
Crowd-diagnosing STDs on Reddit
I’ve been working on a model to help explain the stages of peer health connection and I’d love to get feedback on it.
A Field Guide to “Fake News” and Other Information Disorders
A Field Guide to “Fake News” and Other Information Disorders explores the use of digital methods to study false viral news, political memes, trolling practices and their social life online. It responds to an increasing demand for understanding the interplay between digital platforms, misleading information, propaganda and viral content practices, and their influence on politics and public life in democratic societies.
Brian Solis on Twitter: “How long does your content last in #socialmedia? According to @Value4Brand, resonance + relevance are earned only for minutes, hours, days if you're lucky/good. Twitter=18 mins Facebook=5 hrs Insta=21 hrs LinkedIn=24 hrs Youtube=2
Evaluation of Graphic Messages to Promote Human Papillomavirus Vaccination among Young Adults: A Statewide Cross-Sectional Survey | The Communication Initiative Network
Journalism In The Age of Populism and Polarisation: Insights from the Migration Debate in Italy
In 2018, LSE Arena, Ca’ Foscari University of Venice and the Italian newspaper Corriere della Sera analysed the engagement of Corriere readers with content touching on the controversial and polarising topic of migration in Italy. The purpose was to address one of the most difficult problems in journalism today, which can be summed up in four related questions: • Which types of journalism intensify polarisation, and which reduce it? • How can one best communicate facts? • How can we foster constructive engagement? • Are there ways to avoid playing into the media strategies of “anti-establishment” politicians who make purposefully controversial statements in order to dominate the national debate, and then attack media who criticise them as “enemies of the people” or purveyors of “fake news”?
How Brazilians Use WhatsApp to Connect on Zika | The Zika Outbreak | FRONTLINE | PBS | Official Site
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.