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[https://www.washingtonpost.com/lifestyle/style/how-should-we-talk-about-whats-happening-to-our-planet/2019/08/26/d28c4bcc-b213-11e9-8f6c-7828e68cb15f_story.html?noredirect=on] - - public:weinreich
environment, health_communication, policy - 3 | id:266706 -

In the middle of a winter’s night in 2017, Frank Luntz’s cellphone alerted him to a nearby wildfire. The longtime analyst of public opinion opened his bedroom curtains and saw, less than a mile away, flames chewing the dark sky over Los Angeles. Luntz — who specializes in how the public reacts to words — saw scary evidence of a threat that he once tried to neutralize with language. In 2001, he’d written a memo of environmental talking points for Republican politicians and instructed them to scrub their vocabulary of “global warming,” because it had “catastrophic connotations,” and rely on another term: “climate change,” which suggested “a more controllable and less emotional challenge.” Last month, with a revised script, Luntz appeared before the Senate Democrats’ Special Committee on the Climate Crisis. “I’m here before you to say that I was wrong in 2001,” Luntz said. Nearby was a colorful chart of vocabulary, developed since his polling in 2009 showed bipartisan support for climate legislation. He went on: “I’ve changed. And I will help you with messaging, if you wish to have it.”

[https://keeptothepath.com/2019/05/23/crafting-environmental-messages-to-affect-social-change/] - - public:weinreich
behavior_change, environment, health_communication - 3 | id:266626 -

Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.

[https://www.marketwatch.com/story/how-to-build-your-own-paris-agreement-on-climate-change-in-your-own-home-2017-06-02] - - public:weinreich
environment, health_communication, sample_campaigns - 3 | id:226380 -

Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue

[https://keeptothepath.com/2018/07/19/understanding-how-messaging-is-perceived-by-the-public-through-a-new-theoretical-model/] - - public:weinreich
behavior_change, environment, health_communication, theory - 4 | id:186788 -

The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.

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