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[https://www.marketwatch.com/story/how-to-build-your-own-paris-agreement-on-climate-change-in-your-own-home-2017-06-02] - - public:weinreich
environment, health_communication, sample_campaigns - 3 | id:226380 -

Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue

[https://keeptothepath.com/2018/07/19/understanding-how-messaging-is-perceived-by-the-public-through-a-new-theoretical-model/] - - public:weinreich
behavior_change, environment, health_communication, theory - 4 | id:186788 -

The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.

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