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[http://onlinelibrary.wiley.com/doi/10.1111/comt.12066/full] - - public:weinreich
health_communication, social_change - 2 | id:76808 -

Our analysis suggests that TED talks succeed in disseminating ideas and sparking public interest. At the same time, they reflect institutionalized, corporatized modes of mass communication rooted in elitist discourses and practices. Contrary to popular perceptions, we therefore conclude that while TED talks are an effective vehicle for information dissemination, they are an unlikely catalyst for social change.

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