3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Solving Brand Problems With Behavioral Science | Branding Strategy Insider
My 6-point microcopy checklist for non-UX writers – The Startup – Medium
Microcontent: How to Write Headlines, Page Titles, and Subject Lines
Rules for behavioural information design
The Role of Metaphor in Design – Medium
Design Guidelines for the Jed Foundation
How to "nudge" doctors into prescribing fewer antibiotics - Vox
When You Can't Afford to Make a Mistake, This’ll Keep You Sharp | Big Think
Cognitive bias wall chart
Social Proof: Are You Doing It Wrong? - Neuromarketing
Reducing Preventable Harm in Hospitals - The New York Times
"So the big question is: How can health systems be made safer when success means changing the attitudes and habits of health care professionals at a time when many are overwhelmed and deeply frustrated by all of the demands being made on them? What does it take to get them to embrace, with urgency, new ways of working?"
Designing Healthcare Apps With Delight – Smashing Magazine
Priming with words | The Marketing Society
Cognitive biases that affect decisions - Business Insider
How the priming effect controls your actions - Crew blog
Sander Hermsen on Twitter: "Brilliant #feedback #nudge: Swedish bloodbank sends you a text message when your blood is used http://t.co/HsjoYV65Xu via @R_Thaler"
You Draw It: How Family Income Affects Children’s College Chances - NYTimes.com
Nudging Smokers — NEJM
Halpern et al. ended up demonstrating the importance of loss aversion in two different ways. The more obvious is that smokers are far more likely to quit if they stand to lose money if they fail. The more subtle is that the very prospect of incurring losses makes people far less willing to enter a smoking-cessation program. Despite the greater comparative effectiveness of the deposit program, the reward program is likely to be more successful, because far more people will sign up for it.
The Mechanics of Preventing Procrastination - The Atlantic
Thinking about far-off events in terms of days, it turned out, did make a person more able to feel for his or her future self—a self who has, after all, the same wants and needs.
Riander Blog: A matter of semantics…
Re: the use of the word "users"
How to Overcome the Top 3 MegaBiases in Decision-Making - YouTube
Peter Moore on Twitter: "Excellent poster from @exerciseworks to show patients tomorrow.... http://t.co/sjfuaGkMQq"
Positive Deviance Initiative
'Deviant' care for premature son inspires scholarship | Royal Roads University | Victoria, BC
Arvind Singhal's personal experience with positive deviance