Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences | The Health Communication Network
The influence of weight-of-evidence strategies on audience perceptions of (un)certainty when media cover contested science. - PubMed - NCBI
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to "get both sides of the story" even when there is little debate in the scientific community about which truth claim is most valid. In this study, we look at whether highlighting the way in which experts are arrayed across truth claims-a strategy we label "weight-of-evidence reporting"-can attenuate heightened perceptions of uncertainty that can result from coverage of conflicting claims. The results of our study suggest weight-of-evidence strategies can indeed play a role in reducing some of the uncertainty audiences may perceive when encountering lop-sided truth claims.
Microcontent: How to Write Headlines, Page Titles, and Subject Lines
Researchers say they've figured out what makes people reject science, and it's not ignorance - ScienceAlert
Making the truth stick & the myths fade: Lessons from cognitive psychology
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
From Brian Cugelman
The Architecture of Provider-Parent Vaccine Discussions at Health Supervision Visits | Articles | Pediatrics
Parents had significantly higher odds of resisting vaccine recommendations if the provider used a participatory rather than a presumptive initiation format (adjusted odds ratio: 17.5; 95% confidence interval: 1.2–253.5). When parents resisted, 50% of providers pursued their original recommendations (eg, “He really needs these shots”), and 47% of initially resistant parents subsequently accepted recommendations when they did.
Countering Vaccine Hesitancy | From the American Academy of Pediatrics | Pediatrics
This clinical report provides information about addressing parental concerns about vaccination.
Effective Messages in Vaccine Promotion: A Randomized Trial
Pro-vaccine messages do not always work as intended. The effectiveness of those messages may vary depending on existing parental attitudes toward vaccines. For some parents, they may actually increase misperceptions or reduce vaccination intention.
Communicating With Parents About Vaccines
One author has developed a practical approach to categorizing vaccine-hesitant parents into five groups, depending on the source and strength of their vaccine beliefs: "Uninformed but educable" parents have been influenced by friends and relatives who have planted doubts about the safety of vaccines. They are unsure whether these messages are accurate and seek correct information and reassurance. "Misinformed but correctable" parents have heard only antivaccine messages, predominantly from media sources. They are open to provaccine messages and accurate information. "Well-read and open-minded" parents have researched pro- and antivaccine messages. They seek advice from a healthcare provider to assess the merits of the arguments and put them in a proper context. "Convinced and contented" parents have strong antivaccine views and go to the provider, sometimes owing to pressure from a family member, to listen to the other side of the argument. Although this group may change their attitudes over time, the chances of complete success are low. "Committed and missionary" parents hold firmly entrenched antivaccine views and may try and convince the provider to agree with them.
Making the truth stick & the myths fade: Lessons from cognitive psychology – Behavioral Science & Policy Association
Rules for behavioural information design
The Psychology of Brexit - Seven Reasons Why England Voted Leave | Huffington Post
How the Attack on Science Is Becoming a Global Contagion by Christian Schwägerl: Yale Environment 360
Assaults on the science behind climate change research and conservation policies are spreading from the U.S. to Europe and beyond. If this wave of “post-fact” thinking triumphs, the world will face a future dominated by pure ideology.
Action Alliance Framework for Successful Messaging | Action Alliance Framework for Successful Messaging
Today is [Insert Health Issue Here] Awareness Day. Is That Making Us Healthier? | Now | Drexel University
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees
HIV/AIDS Graphic Communication & Design
Over 900 images of HIV/AIDS UK graphics & campaigns now uploaded
‘Don’t Say Drug Habit,’ New Government Guidelines Suggest
Course: The Pulse: A Guide to Health Communication
The Role of Metaphor in Design – Medium
Design Guidelines for the Jed Foundation
90+ Examples Of 'Made To Stick' Principles in Marketing
Health App Use Among US Mobile Phone Owners: A National Survey
Useful Theory: Self-Determination | CommunicateHealth
The Genius Way Planned Parenthood Used 'Pokemon Go' To Promote Safe Sex
Breaking Bad News Doesn’t Have To Be So Bad - Association for Psychological Science
Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes
Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.
Health Communication Matters! Webinar Series | UC Berkeley School of Public Health
Lessons of Risk Communication and Health Promotion — West Africa and United States | MMWR
Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review
Practice briefing: Using media and communication to respond to public health emergencies - Media Action
BBC Media Action PDF
Generations and Their Communication Preferences (infographic)
World Health Organization Best Practices for the Naming of New Human Infectious Diseases May 2015
How to "nudge" doctors into prescribing fewer antibiotics - Vox
When You Can't Afford to Make a Mistake, This’ll Keep You Sharp | Big Think
Cognitive bias wall chart
The Narrative Project user guide | Bond
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.
Why You Can't Persuade People With Facts | Ray Williams | LinkedIn
CDC's new 'pre-diabetes' campaign is misguided, Mayo physician says | MinnPost
JMIR-Adapting Behavioral Interventions for Social Media Delivery | Pagoto | Journal of Medical Internet Research
Adolescent drinking, social identity, and parenting for safety: Perspectives from Australian adolescents and parents
Social Proof: Are You Doing It Wrong? - Neuromarketing
Reducing Preventable Harm in Hospitals - The New York Times
"So the big question is: How can health systems be made safer when success means changing the attitudes and habits of health care professionals at a time when many are overwhelmed and deeply frustrated by all of the demands being made on them? What does it take to get them to embrace, with urgency, new ways of working?"
Social Media Analysis and Health Communication webinar
Information is contagious among social connections -- ScienceDaily
Columbia University Medical Center | Program in Narrative Medicine
"THE LEADER IN NARRATIVE BEST PRACTICES AND TEAM-BASED HEALTHCARE PROGRAMS Narrative Medicine fortifies clinical practice with the narrative competence to recognize, absorb, metabolize, interpret, and be moved by the stories of illness. Through narrative training, the Program in Narrative Medicine helps physicians, nurses, social workers, mental health professionals, chaplains, social workers, academics, and all those interested in the intersection between narrative and medicine improve the effectiveness of care by developing these skills with patients and colleagues. Our research and outreach missions are conceptualizing, evaluating, and spear-heading these ideas and practices nationally and internationally."