Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
Why 51% in a survey isn't necessarily a 'majority' | Pew Research Center
The influence of weight-of-evidence strategies on audience perceptions of (un)certainty when media cover contested science. - PubMed - NCBI
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to "get both sides of the story" even when there is little debate in the scientific community about which truth claim is most valid. In this study, we look at whether highlighting the way in which experts are arrayed across truth claims-a strategy we label "weight-of-evidence reporting"-can attenuate heightened perceptions of uncertainty that can result from coverage of conflicting claims. The results of our study suggest weight-of-evidence strategies can indeed play a role in reducing some of the uncertainty audiences may perceive when encountering lop-sided truth claims.
How to Craft an Engaging Narrative with Data | Matt Cooper | LinkedIn
I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How.
Anthropology and Ebola Communication | Ebola Communication Network
“Wat bother U d most abt Ebola?” the design of U-report Liberia | Stories of UNICEF Innovation
Health Department Use of Social Media to Identify Foodborne Illness — Chicago, Illinois, 2013–2014
The Myth of the Climate Change '97%' - WSJ.com
Proposing a Survey Instrument for Measuring Operational, Formal, Information, and Strategic Internet Skills
Unique city maps help newbies navigate the culture of San Francisco - On The Block
Social Media and Public Health Research - final-social-media-and-public-health-research1.pdf
What Makes an Infographic Cool? - Blog About Infographics and Data Visualization - Cool Infographics
CDC - Health Communication - Science Digest
CDC - Health Communication Science Digest
Talking Universe Blues, Part 3 : The Last Word On Nothing
The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale
Top five tips for communicating science
HealthMap | Global disease alert map
Internet Is Top Resource for Health Info, Social Media Gaining Popularity - Marketing Charts
Who Measures Change?
An introduction to participatory monitoring and evaluation of communication for social change from the Communication for Social Change Consortium
Harris Interactive: Number of Cyberchondriacs Increases
Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information. Analysis by Fard Johnmar of HealthCareVox.