Making Change Happen: The Marketing Approach
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - - public:weinreich
geared toward helping social sites get sign-ups and users, but applicable to behavior change
Digital Influence Mapping Project post
Population Reports issue on effective health communication for international family planning progs
Rebranding Mondays as the day to get back on track with healthy behaviors
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
Article about "Made to Stick: Why Some Ideas Survive and Others Die" in Time Magazine. I'm currently reading this book and will post a review soon. So far it's two thumbs and two big toes up!
SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
Seth Godin on why some issues get people to take action and others don't
Illustrates the power of policy to bring about voluntary behavior change
How we change what others think, believe, feel and do
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.